§Ü§å§Ý§Ö§Ò§ñ§Ü§Ú§ß §Ñ.§Ñ. §â§Ñ§Ò§à§ä§Ñ §ã §á§à§Ü§å§á§Ñ§ä§Ö§Ý§ñ§Þ§Ú §é§Ö§â§Ö§Ù §ä§à§â§Ô§à§Ó§å§ð §á§Ý§à§ë§Ñ§Õ§Ü§å §ß§ï§ä11
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§Ü§å§Ý§Ö§Ò§ñ§Ü§Ú§ß §Ñ.§Ñ. §â§Ñ§Ò§à§ä§Ñ §ã §á§à§Ü§å§á§Ñ§ä§Ö§Ý§ñ§Þ§Ú §é§Ö§â§Ö§Ù §ä§à§â§Ô§à§Ó§å§ð §á§Ý§à§ë§Ñ§Õ§Ü§å §ß§ï§ä11
- 1. §²§Ñ§Ò§à§ä§Ñ §ã §á§à§Ü§å§á§Ñ§ä§Ö§Ý§ñ§Þ§Ú §é§Ö§â§Ö§Ù §ä§à§â§Ô§à§Ó§å§ð §á§Ý§à§ë§Ñ§Õ§Ü§å
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- 3. §¯§Ö§Þ§ß§à§Ô§à §è§Ú§æ§â §à §á§Ý§à§ë§Ñ§Õ§Ü§Ö 500 000 §¢§à§Ý§Ö§Ö 2,6 §Þ§Ý§ß. §á§à§ã§Ö§ä§Ú§ä§Ö§Ý§Ö§Û §â§Ö§Ô§Ú§ã§ä§â§Ñ§è§Ú§Û §á §ã§å§ä§Ü§Ú §²§Ö§Ô§Ú§à §®§à§ã§Ü§Ó §ß§í §Ñ 47% 44% §±§Ú§ä§Ö§â 9% §´§í§ã§ñ§é§Ú §¢§à§Ý§Ö§Ö 8000 §ã§Õ§Ö§Ý§à§Ü §Ó §Õ§Ö§ß§î §á§â§à§æ-§á§â§à§Õ§Ñ§Ó§è§à§Ó
- 4. §´§à§â§Ô§à§Ó§Ñ§ñ §á§Ý§à§ë§Ñ§Õ§Ü§Ñ ? §±§â§à§Õ§Ñ§Ó§è§í §Ó§í§ã§ä§Ñ§Ó§Ý§ñ§ð§ä §ã§Ó§à§Û §ä§à§Ó§Ñ§â ? §±§Ý§à§ë§Ñ§Õ§Ü§Ñ §á§à§Þ§à§Ô§Ñ§Ö§ä §á§à§Õ§à§Ò§â§Ñ§ä§î §ä§à§Ó§Ñ§â §á§à§Ü§å§á§Ñ§ä§Ö§Ý§ð ? §±§à§Ü§å§á§Ñ§ä§Ö§Ý§Ú §á§à§Ü§å§á§Ñ§ð§ä §ã§Ö§Ò§Ö §ä§à§Ó§Ñ§â ? §±§Ý§à§ë§Ñ§Õ§Ü§Ñ, §Ü§Ñ§Ü §á§Ý§Ñ§ä§æ§à§â§Þ§Ñ §á§â§à§è§Ö§ã§ã§Ú§ä §ã§Õ§Ö§Ý§Ü§å ? §±§â§à§Õ§Ñ§Ó§è§í §á§Ý§Ñ§ä§ñ§ä §á§Ý§à§ë§Ñ§Õ§Ü§Ö §ä§à§Ý§î§Ü§à §Ù§Ñ §Ù§Ñ§Ó§Ö§â§ê§Ö§ß§ß§å§ð §ã§Õ§Ö§Ý§Ü§å (CPA).
- 5. §°§ã§ß§à§Ó§ß§í§Ö §á§â§Ö§Ú§Þ§å§ë§Ö§ã§ä§Ó§Ñ §Õ§Ý§ñ §á§â§à§Õ§Ñ§Ó§è§Ñ: ? §°§á§Ý§Ñ§ä§Ñ §ä§à§Ý§î§Ü§à §Ù§Ñ §æ§Ñ§Ü§ä §ã§Õ§Ö§Ý§Ü§Ú (CPA) ? §¯§Ñ §á§Ý§à§ë§Ñ§Õ§Ü§Ö §å§Ø§Ö §ã§æ§à§â§Þ§Ú§â§à§Ó§Ñ§ß§í §ã§à§à§Ò§ë§Ö§ã§ä§Ó§Ñ §á§à§Ü§å§á§Ñ§ä§Ö§Ý§Ö§Û, §Þ§ß§à§Ô§à §ã§à§à§Ò§ë§Ö§ã§ä§Ó ? §¤§Ý§à§Ò§Ñ§Ý§î§ß§à§ã§ä§î (§Ó§Ñ§Ø§ß§à) §°§ã§ß§à§Ó§ß§í§Ö §á§â§Ö§Ú§Þ§å§ë§Ö§ã§ä§Ó§Ñ §Õ§Ý§ñ §á§à§Ü§å§á§Ñ§ä§Ö§Ý§ñ: ? §²§Ñ§Ò§à§ä§Ñ §ä§à§Ý§î§Ü§à §ã §â§Ö§Ñ§Ý§î§ß§í§Þ§Ú (§Ó§Ö§â§Ú§æ§Ú§è§Ú§â§à§Ó§Ñ§ß§ß§í§Þ§Ú) §á§à§ã§ä§Ñ§Ó§ë§Ú§Ü§Ñ§Þ§Ú. ? §¦§ã§ä§Ö§ã§ä§Ó§Ö§ß§ß§í§Û §à§ä§Ò§à§â ? §§à§Ü§Ñ§Ý§î§ß§à§ã§ä§î
- 6. §¬§Ñ§Ü§Ú§Ö §Þ§à§Ô§å§ä §Ò§í§ä§î §ã§à§à§Ò§ë§Ö§ã§ä§Ó§Ñ §á§à§Ü§å§á§Ñ§ä§Ö§Ý§Ö§Û §ß§Ñ §ä§à§â§Ô§à§Ó§à§Û §á§Ý§à§ë§Ñ§Õ§Ü§Ö? ? §®§à§Ý§à§Õ§Ñ§ñ §ã§Ö§Þ§î§ñ §¥§à§Ý§ñ 7% §à§ä §á§à§Ü§å§á§Ñ§ä§Ö§Ý§Ö§Û §Ó ?§¥§Ö§ä§ã§Ü§à§Þ §Þ§Ú§â§Ö? §¢§à§Ý§Ö§Ö 13 §á§à§Ü§å§á§à§Ü §Ó §Ô§à§Õ
- 7. §¬§Ñ§Ü§Ú§Ö §Þ§à§Ô§å§ä §Ò§í§ä§î §ã§à§à§Ò§ë§Ö§ã§ä§Ó§Ñ §ß§Ñ §ä§à§â§Ô§à§Ó§à§Û §á§Ý§à§ë§Ñ§Õ§Ü§Ö? ? §®§Ö§Ý§à§Þ§Ñ§ß§í §¥§à§Ý§ñ 12% §à§ä §á§à§Ü§å§á§Ñ§ä§Ö§Ý§Ö§Û §Ó ?§®§å§Ù§í§Ü§Ú? §¢§à§Ý§Ö§Ö 25 §á§à§Ü§å§á§à§Ü §Ó §Ô§à§Õ
- 8. §¬§Ñ§Ü§Ú§Ö §Þ§à§Ô§å§ä §Ò§í§ä§î §ã§à§à§Ò§ë§Ö§ã§ä§Ó§Ñ §ß§Ñ §ä§à§â§Ô§à§Ó§à§Û §á§Ý§à§ë§Ñ§Õ§Ü§Ö? ? §®§à§Õ§ß§Ú§Ü§Ú §¥§à§Ý§ñ 8% §à§ä §á§à§Ü§å§á§Ñ§ä§Ö§Ý§Ö§Û §Ó ?§°§Õ§Ö§Ø§Õ§Ö? §¢§à§Ý§Ö§Ö 11 §á§à§Ü§å§á§à§Ü §Ó §Ô§à§Õ
- 9. §¬§Ñ§Ü§Ú§Ö §Þ§à§Ô§å§ä §Ò§í§ä§î §ã§à§à§Ò§ë§Ö§ã§ä§Ó§Ñ §ß§Ñ §ä§à§â§Ô§à§Ó§à§Û §á§Ý§à§ë§Ñ§Õ§Ü§Ö? ? §²§Ö§Ô§Ú§à§ß§í §²§Ö§Ô§Ú §®§à§ã §à§ß§í §Ü§Ó§Ñ 47% 44% §±§Ú§ä§Ö §â 9% §®§à§ã§Ü§Ó§Ñ, §±§Ú§ä§Ö§â §¦§Ü§Ñ§ä§Ö§â§Ú§ß§Ò§å§â§Ô §²§à§ã§ä§à§Ó §¬§â§Ñ§ã§ß§Õ§Ñ§â §Ú §ä.§Õ.
- 10. §¬§Ñ§Ü §à§á§â§Ö§Õ§Ö§Ý§ñ§Ö§Þ §á§Ö§â§ã§á§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§î §â§Ö§Ô§Ú§à§ß§à§Ó (§Ô§à§ã§Ü§à§Þ§ã§ä§Ñ§ä) ? §¬§Ö§Û§ã (ABC-§Ñ§ß§Ñ§Ý§Ú§Ù) 6 §¦§Ø§Ö§Þ§Ö§ã§ñ§ß§í§Ö 5 4 A B C §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§Ú§Ö §â§Ñ§ã§ç§à§Õ§í §ß§Ñ §Õ§å§ê§å 3 §ß§Ñ§ã§Ö§Ý§Ö§ß§Ú§ñ 2 §°§Ò§à§â§à§ä 1 §ß§Ö§á§â§à§Õ§à§Ó§à§Ý§î§ã§ä§Ó§Ö§ß§ß§í§Þ§Ú 0 §ä§à§Ó§Ñ§â§Ñ§Þ§Ú §±§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§Ö§Û §Ó §â§à§Ù§ß§Ú§è§Ö
- 11. §¹§ä§à §Þ§à§Ø§ß§à §á§â§Ö§Õ§Ý§à§Ø§Ú§ä§î §ã§à§à§Ò§ë§Ö§ã§ä§Ó§å ? §®§à§Õ§Ñ ? §´§â§Ö§ß§Õ ? §³§Ö§Ù§à§ß§ß§í§Û §ã§á§â§à§ã
- 15. §¬§Ñ§Ü §á§à§Ý§å§é§Ú§ä§î §Õ§à§ã§ä§å§á §Ü §ï§ä§à§Þ§å §ã§à§à§Ò§ë§Ö§ã§ä§Ó§å §¥§Ó§Ñ §å§ã§Ý§à§Ó§Ú§ñ: ? §²§Ñ§Ù§Þ§Ö§ã§ä§Ú§ä§î§ã§ñ §ß§Ñ §á§Ý§à§ë§Ñ§Õ§Ü§Ö ? §±§â§à§Õ§Ñ§Ó§Ñ§ä§î §Ú§ß§ä§Ö§â§Ö§ã§ß§í§Û §ä§à§Ó§Ñ§â (§Þ§à§Õ§Ñ, §ã§Ö§Ù§à§ß, §ä§â§Ö§ß§Õ).
- 16. §®§Ö§ä§à§Õ§í §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§Ú §ã §ã§à§à§Ò§ë§Ö§ã§ä§Ó§à§Þ ? §²§Ñ§ã§ã§í§Ý§Ü§Ú ? §²§Ö§Ü§Ý§Ñ§Þ§Ñ §ß§Ñ §Ô§Ý§Ñ§Ó§ß§à§Û ? §¢§Ñ§ß§ß§Ö§â§í §Ó §Ü§Ñ§ä§Ö§Ô§à§â§Ú§ñ§ç ? §²§Ö§Ü§à§Þ§Ö§ß§Õ§å§Ö§Þ§í§Ö §ä§à§Ó§Ñ§â§í ? §¬§à§ß§ä§Ö§Ü§ã§ä§ß§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ ? Weekly Deals (§å§ã§á§Ö§ç)
- 18. §¬§Ñ§Ü§Ú§Ö §Ù§Ñ§Õ§Ñ§é§Ú §â§Ö§ê§Ñ§Ö§ä §ä§à§â§Ô§à§Ó§Ñ§ñ §á§Ý§à§ë§Ñ§Õ§Ü§Ñ §Õ§Ý§ñ SOHO/SMB ? §ª§ß§ã§ä§â§å§Þ§Ö§ß§ä §á§â§à§Õ§Ñ§Ø §Õ§Ý§ñ §à§æ§Ý§Ñ§Û§ß- §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§à§Ó ? §¬§Ñ§ß§Ñ§Ý §á§â§à§Õ§Ñ§Ø §Õ§Ý§ñ §Ú§ß§ä§Ö§â§ß§Ö§ä-§Þ§Ñ§Ô§Ñ§Ù§Ú§ß§à§Ó ? §³§å§ë§Ö§ã§ä§Ó§å§ð§ë§Ñ§ñ §Ý§à§ñ§Ý§î§ß§Ñ§ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§ñ
- 19. §±§â§Ú§ç§à§Õ§Ú§ä§Ö §Ü §ß§Ñ§Þ, §±§â§Ú§Ó§à§Õ§Ú§ä§Ö §ã§Ó§à§Ú§ç §Ü§Ý§Ú§Ö§ß§ä§à§Ó, §±§â§à§Õ§Ó§Ú§Ô§Ñ§Û§ä§Ö§ã§î §Ó§Þ§Ö§ã§ä§Ö §ã Alexandr Kulebyakin Head of Molotok.ru eCommerce Department Allegro MAIL.RU eCommerce Group alexandr.kulebyakin@allegro.pl