New b2c vector v2
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Molotok.ru buyers can be divided into three main groups based on their spending and preferences: 1) Those spending up to 43% of total sales volume who have lower incomes and are price-sensitive, seeking low-cost items from dropshippers. 2) Those spending 8% who have higher incomes and prefer international sites for grey market imports and hard-to-find discontinued goods. 3) Those spending 49% who have high incomes and are both professional sellers and buyers, satisfied with the current platform but wanting more flexible fees.
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New b2c vector v2
- 1. * Facts about Molotok.ru
- 2. GMV Share Books, Films, Gam es 3% Other 5% Clothes & Accessories 14% Antiques and Collectibles 49% Electronics 29%
- 3. We¡¯ve analyzed TOPs in main categories (AB- segments) with GMV for than 100k per quarter. They: * Not a legal entity * List manually or via Aloader * Mainly NEW items * Mainly don¡¯t have own e-shops, but use other platforms: marketplaces, classifieds, SM
- 4. * Openly sells fake bags and shoes * Sells shoes priced less than 3000 RUB * Sells jewelry from USA, live in Novorossiysk * Sells brand clothes * Dropships low-priced coats from Germany * Sells original branded clothes * Sells clothes, shoes and bags priced attractively * Seller¡¯s brother ¡ª big boss of several warehouses in China. Sells that goods * Assembles computers from parts and then sells * Sells foto-accessories from warehouse in Kaliningrad * Buys cheap in China and USA, sells at bigger prices * Has supplies with low-prices in Germany
- 5. By sales Moscow Region Name GMV B (-R) / national 41% Moscow 20 834 964 §²§Ö§Ô§Ú§à§ß Other (drop-shipping) 11 302 660 53% Moscow area 3 824 663 St. Petersburg 2 778 672 Kaliningradskaya oblast 1 703 959 Saint- Petersburg Tverskaya oblast 1 330 747 6% Chelyabinskaya oblast 1 205 408 Rostovskaya oblast 974 988 Omskaya oblast 933 481 Leningradskaya oblast 794 038 Krasnodarskiy kray 745 371
- 6. Also visits:
- 7. By buyers activity: SUMM (GA Region Name Bids+BN) Moscow 96208 §³§Ñ§ß§Ü§ä-§±§Ö§ä§Ö§â§Ò§å§â§Ô 17397 other 10610 Moscow §¬§â§Ñ§ã§ß§à§Õ§Ñ§â§ã§Ü§Ú§Û §Ü§â§Ñ§Û 8804 42% §²§Ö§Ô§Ú§à§ß §³§Ó§Ö§â§Õ§Ý§à§Ó§ã§Ü§Ñ§ñ §à§Ò§Ý§Ñ§ã§ä§î 6786 51% §³§Ñ§Þ§Ñ§â§ã§Ü§Ñ§ñ §à§Ò§Ý§Ñ§ã§ä§î 5795 §®§à§ã§Ü§à§Ó§ã§Ü§Ñ§ñ §à§Ò§Ý§Ñ§ã§ä§î 5669 §²§à§ã§ä§à§Ó§ã§Ü§Ñ§ñ §à§Ò§Ý§Ñ§ã§ä§î 5109 Saint- Petersb §¯§à§Ó§à§ã§Ú§Ò§Ú§â§ã§Ü§Ñ§ñ §à§Ò§Ý§Ñ§ã§ä§î 4690 urg §³§Ñ§â§Ñ§ä§à§Ó§ã§Ü§Ñ§ñ §à§Ò§Ý§Ñ§ã§ä§î 4549 7% §£§à§â§à§ß§Ö§Ø§ã§Ü§Ñ§ñ §à§Ò§Ý§Ñ§ã§ä§î 3981
- 8. Ever bought: Marketplace eShop Classified Total §®§à§Ý§à§ä§à§Ü.§²§å §°§Ù§à§ß.§²§å §ª§Ù §â§å§Ü §Ó §â§å§Ü§Ú (A) (B) (C) (D) §¸§¶§° 35% 57%> A,C,D,F,G 39% 31% §³§©§¶§° 16% 14% 19% > D,G 12% §À§¶§° 4% 4% 3% 3% §²§Ö§Ô§Ú§à§ß §±§¶§° 23% > B,E 13% 20% 42% A,B,C,E,F,G > §µ§¶§° 8% 6% 7% 6% §³§¶§° 9% > D 5% 7% 4% §¥§¶§° 4%> D,E 1% 5% > D,E 1% 18-24 §Ý§Ö§ä 26% > D 29% > D 25% 18% §£§à§Ù§â§Ñ§ã§ä 30% 25-34 §Ý§Ö§ä 34% 33% 33% 35-44 §Ý§Ö§ä 23% 25% 24% 28% > E 45-54 §Ý§Ö§ä 17% 16% 18% > F 21% > F §·§à§Ý§à§ã§ä / §ß§Ö §Ù§Ñ§Þ§å§Ø§Ö§Þ 33% > D,G 28% 29% 24% §³§Ö§Þ§Ö§Û§ß§à§Ö 64% 60% 62% §á§à§Ý§à§Ø§Ö§ß§Ú§Ö §¨ §Ö§ß§Ñ§ä / §Ù§Ñ§Þ§å§Ø§Ö§Þ 57% 9% §²§Ñ§Ù§Ó §Ö§Õ§Ö§ß(§Ñ) 10% 11% 14% 0% 0% 0% §°§Ò§â§Ñ§Ù§à- §¯§Ñ§é§Ñ§Ý§î§ß§à§Ö 0% §Ó§Ñ§ß§Ú§Ö §¯§Ö§á§à§Ý§ß§à§Ö §ã§â§Ö§Õ§ß§Ö§Ö 0% 0% 1% > A 0% §³§â§Ö§Õ§ß§Ö§Ö §ã§á§Ö§è§Ú§Ñ§Ý§î§ß§à§Ö 10% > F 8% > F 7% > F 9% > F §³§â§Ö§Õ§ß§Ö§Ö §ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§à§Ö 5% 4% 3% 4% §¯§Ö§Ù§Ñ§Ü§à§ß§é§Ö§ß§ß§à§Ö §Ó §í§ã§ê§Ö§Ö 18% 19% 14% 15% §£§í§ã§ê§Ö§Ö / §Ò§Ñ§Ü§Ñ§Ý§Ñ§Ó §â / §Þ§Ñ§Ô§Ú§ã§ä§â 64% 68% 71%> A 68% §µ§é§Ö§ß§Ñ§ñ §ã§ä§Ö§á§Ö§ß§î 2% 2% 4% > A 2% §¯§Ñ§Ý§Ú§é§Ú§Ö §Õ§Ö§ä§Ö§Û §¥§Ñ 33% 32% 38% 38% §²§Ñ§Ò§à§ä§Ñ§Ö§ä §Ý§Ú §¥§Ñ 95% 95% 97% > A 96% §²§å§Ü§à§Ó §à§Õ§Ú§ä§Ö§Ý§î §á§â§Ö§Õ§á§â§Ú§ñ§ä§Ú§ñ 6% 7% 6% 10% > A,B,C §²§å§Ü§à§Ó §à§Õ§Ú§ä§Ö§Ý§î §á§à§Õ§â§Ñ§Ù§Õ§Ö§Ý§Ö§ß§Ú§ñ 26% 24% 23% > A §ß§à§ã§ä§î 21% §¥§à§Ý§Ø- §³§á§Ö§è§Ú§Ñ§Ý§Ú§ã§ä (§ß§Ö§ä §á§à§Õ§é§Ú§ß§Ö§ß§ß§í§ç) 42% 39% 46% 41% §³§Ý§å§Ø§Ñ§ë§Ú§Û 11% 10% 9% 10% §²§Ñ§Ò§à§é§Ú§Û 8% 6% 5% 7% §±§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§î 4% 5% 4% 5% §®§Ö§ß§î§ê§Ö, §é§Ö§Þ 10,000 §â§å§Ò. 7% 2% 6% 10% > B,E,F 31% > C,G 22% 23% 30% > G §¥§à§ç§à§Õ 10,000 ¨C 20,000 §â§å§Ò. 20,001 ¨C 30,000§â§å§Ò. 25% 32% 27% 22% 30,001 ¨C 40,000 §â§å§Ò. 12% 12% 15% 14% §³§Ó §í§ê§Ö 40,000 §â§å§Ò. 18% 28% > A 24% > A 19% §¢§Ñ§Ù§Ñ: §£§ã§Ö §â§Ö§ã§á§à§ß§Õ§Ö§ß§ä§í (1000)/ §±§à§Ü§å§á§Ñ§Ý§Ú §é§ä§à-§Ý§Ú§Ò§à §ß§Ñ §ã§Ñ§Û§ä§Ö §®§à§Ý§à§ä§à§Ü.§²§å (101)/ §°§Ù§à§ß.§²§å (378)/ §ª§Ù §â§å§Ü §Ó §â§å§Ü§Ú (212)
- 9. Molotok.ru buyer distinguish: ¡ª lives in Central District -> potential to grow in regions ¡ª family person -> more conservative ¡ª with low and middle-low or opposite ¡ª high income -> different buyers type
- 10. Up to 43% of GMV (electronic + fashion) ? Low income or low-price behavior ? Other places: Price comparison (Yandex.Market), General Classifieds (Avito, Slando) ? They¡¯re OK: ? Inconvenience and purchase inusability ? Dropshippers ? To buy almost NEW / a bit USED items *
- 11. From 8% of GMV (other categories) ? High income ? Use eBay, Amazon and other foreign sites ? Grey import novelties: ex. iPhone 4S, etc. ? Grey import: ex. Fashion brands not sold here officially ? Rare discontinued things: auto parts, vinyl, books *
- 12. 49% of GMV ? High income ? Professional sellers & buyers at the same time ? They¡¯re OK with: ? What exists now ? Just ask for more flexible and complicated fee structure *