2015 05 21 muad
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Creative urban renewal in the North-West of Europe. Master Course University of Applied Sciences Utrecht.
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2015 05 21 muad
- 2. Whats going on? Urbanisation From油industrial油production油to油knowledge Growth falters;油is油absent Small油and油mediumsized油enterprises油(SMEs)油 of油strategic油value Flexible labor油markets
- 3. Spatial油components:油metropolis油and油decay Changing perspectives: Longterm /top down Bottomup油 cooperative initiatives Jacobs Bourdieu Florida
- 4. EU油Policy Small油and油mediumsized油enterprises油(SMEs)油 of油strategic油value '油Old油School油'油no油longer油valid:油 innovation油=油needed The油economic油power of油the油cultural油and油creative industries
- 7. Contribution油Cultural/Creative油sector UNCTAD:油Creative油Economy油Report油2010 EU:油See油EDCCI油Page油102
- 8. A油dynamic油and油fastgrowing油industry,油even油in油tough油 economic油times The油resilience油during油the油economic油crisis:油 job油creation油in油CCIs油grew油on油average油by油3.5%油from油2000油to油 2007 continued油to油grow油at油0.7%油annually油between油2008油and油2012 even油as油the油number油of油jobs油in油the油rest油of油the油economy油fell油 0.7%
- 10. The油new油SME油definition Three油criteria: Staff油headcount Annual油turnover or: Balance油sheet油 turnover ????油????
- 11. Size of Enterprises By sector across CCIs eurokleis 2009 EDCCI:油Page油64
- 12. Product油characteristics Creative油inputs油and油products油are油abundant Hypercompetitive environment Succes is油uncertain:油nobody油knows Knowledgebased and油labourintensive input Not油simply油merchandise,油but油express油cultural油 uniqueness油and油identities Experience油goods;油production油and油 consumption油on油the油spot Product油lifecycles油are油often油short
- 13. Labour Market油Characteristics Labour油market油of油the油CCIs油is油complex Thrives油on油numerous油small油initiatives Career油wise油a油high油degree油of油uncertainty油 A油high油share油of油freelancers油and油very油small油 companies Nonconventional forms油of油employment;油parttime,油 temporary油contracts,油selfemployment油,油freelancers Multiple油jobholdings;油combined油other油sources Does油not油fit油into油typical油patterns油of油fulltime油pros Heterogeneity油of油human油resources油categories;油 higher油professional油training,油vernacular油backgrounds,油 craft油industry,油any油other油category
- 14. CCIs Market Conditions Markets油volatile油and油unpredictable Demand will油increase油with油exposure Promoting油business油strategies油that油are油embryonic,油 provisional,油highly油responsive Based油on油'intuitive'油and油'emotional'油knowledge油as油 much油as油standard油market油research Unpredictable油demand油conditions;油nobody油 knows Entrepreneurs油are油price油takers:油accept油the油prices油 that油result油from油supply油and油demand.油None油of油the油 players油has油enough油market油power油to油dictate油 prices油to油the油customer油(price油makers)
- 16. Rene Kooyman 3 June 2014 The Urban Quest
- 17. Talking about cities Demographics: aging population Mobility: multicultural societies Changing consumer patterns The networks: a connected society Abandoned Industrial area's Revitalisation
- 18. The CURE Partners CURE-WEB.EU cre8te, Edinburgh Colchester Borough Council Grundst端cksgesellsch Kettwig Stadt Hagen (Lead Partner) Stadt Dinslaken Stad Brugge Lille M辿tropole Dublin: Temple Bar (observer) Utrecht University of the Arts (academic partner)
- 19. Creative Urban Renewal (CURE) Aims to facilitate triggered growth of the creative economy in decayed urban areas in medium-sized cities in Northwest-Europe Very different situations: Tourism/heritage (Edinburgh, Brugge) Abandoned industrial sites: Essen Kettwig (scheidshce Hallen), coal-mining areas Dinslaken, former textile industry Elbershallen, social-economical problem areas (Hagen, Lille)
- 21. The Challenge in 1991: The Regeneration of Temple Bar
- 33. Scheidtsche Hallen Kettwig Former Spinning Mill; family business Closed in 1974 Public planning completed 2011 Housing area sold to an investor Partial demolition, reconstruction and restauration 10.000 m2 for Creative Industries Flow of Diversity / Business Modelling
- 36. Kreativ Quartier Lohberg Dinslaken Coal mine closed in 2005 Total 40 ha with 11 heritage buildings City Council and Investment Company develop a partner-based concept Principles of sustainability and economic feasibility Combine renewable energy and Creative Industries Idea meets Market: Learning Lab, Creative Value Chain http://www.kreativquartier-lohberg.de/
- 39. Cultural Factory Elbershallen Hagen Former Textile Industry redeveloped since 2000 Public private partnership: City of Hagen 4.5 ha : first businesses commercially driven; now diversified; daycare centre, bowling alley, supermarket; and Creative Industries (music school, dance studio, Theater an der Volme) Diversity: different audiences
- 43. Lille Metropole Textile crisis 1970; regional unemployment, poverty Trans-national initiative; concentrating on the image Requalification of derelict areas into AV Cultural and Creative Incubator 4 dimensions: LL, CVC, FOD, CBM
- 45. Creative Value Chain: Screenworks Film Collective Creative desks program: incubator (CBM), Non-profit coworking and learning space (LL) for independent workers, freelancers, start-ups, and the local community Collaboration with private sector and academia Creative Edinburgh CURE-WEB.EU
- 46. ICE ICE Store: Creative Outlet Store CURE-WEB.EU ICE Store: ICE Store is a new way of doing business. It is a not for profit social enterprise consisting of a retail store selling the work of independent artists and designers from Scotland. Everything in ICE Store is handmade giving special meaning to all of our products. ICE Store for Creatives: Picture this: a city centre location to showcase your work, a place where you will have an audience of thousands and the support to take your talents to the wider world. A dream? ICE Store makes this a reality! ICE Store for Customers: Dont you hate it when you cant get that unique dress or necklace that suits you and the occasion perfectly? Or when finding the perfect gift for a friend becomes an impossible task? ICE Store makes it easy!
- 47. Brugge: cultural heritage Empty shopping street not viable Now: pop-up shop courses vernacular design
- 48. Brugge design met wortels Design with roots CURE-WEB.EU Contemporary design meets old handcraft techniques Run workshops on knitting, making jewels with wax, old fabrics
- 50. Colchester UK Hidden Kiosk This One Wall First site
- 51. Do we need a theoretical framework? Concepts are an abstraction of reality We cannot communicate without using concepts about the reality Creates a certain unity in objects described and definitions Offers a self-audit facility to ensure cohesion and appropriate conceptualisation for conclusions.
- 52. Creative Zone Innovator (CZI)
- 54. How is it done? 1. Identify your fundamentals: basic dimensions (learning lab, creative value chain, flow of diversity, business modeling 2. Define the Core Values 3. Identify and select Sub-values 4. Specify and select Indicators
- 55. The Toolkit Take Time: Urban Area Development is not done on a short-term strategy Persist: hold on to your perspective Spread the word: communications is key-factor Build alliances: define, discuss and re- define your projects Learn when you move along......
- 57. Thats the way its done! Rene Kooyman rkooyman@rkooyman.com http://cure-web.eu rene.kooyman@unitar.org