2015 05 21 muad
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Creative urban renewal in the North-West of Europe. Master Course University of Applied Sciences Utrecht.
2015 05 21 muad
- 2. Whats going on? Urbanisation Fromindustrialproductiontoknowledge Growth falters;isabsent Smallandmediumsizedenterprises(SMEs) ofstrategicvalue Flexible labormarkets
- 3. Spatialcomponents:metropolisanddecay Changing perspectives: Longterm /top down Bottomup cooperative initiatives Jacobs Bourdieu Florida
- 4. EUPolicy Smallandmediumsizedenterprises(SMEs) ofstrategicvalue 'OldSchool'nolongervalid: innovation=needed Theeconomicpower oftheculturalandcreative industries
- 8. Adynamicandfastgrowingindustry,evenintough economictimes Theresilienceduringtheeconomiccrisis: jobcreationinCCIsgrewonaverageby3.5%from2000to 2007 continuedtogrowat0.7%annuallybetween2008and2012 evenasthenumberofjobsintherestoftheeconomyfell 0.7%
- 10. ThenewSMEdefinition Threecriteria: Staffheadcount Annualturnover or: Balancesheet turnover ????????
- 11. Size of Enterprises By sector across CCIs eurokleis 2009 EDCCI:Page64
- 12. Productcharacteristics Creativeinputsandproductsareabundant Hypercompetitive environment Succes isuncertain:nobodyknows Knowledgebased andlabourintensive input Notsimplymerchandise,butexpresscultural uniquenessandidentities Experiencegoods;productionand consumptiononthespot Productlifecyclesareoftenshort
- 13. Labour MarketCharacteristics LabourmarketoftheCCIsiscomplex Thrivesonnumeroussmallinitiatives Careerwiseahighdegreeofuncertainty Ahighshareoffreelancersandverysmall companies Nonconventional formsofemployment;parttime, temporarycontracts,selfemployment,freelancers Multiplejobholdings;combinedothersources Doesnotfitintotypicalpatternsoffulltimepros Heterogeneityofhumanresourcescategories; higherprofessionaltraining,vernacularbackgrounds, craftindustry,anyothercategory
- 14. CCIs Market Conditions Marketsvolatileandunpredictable Demand willincreasewithexposure Promotingbusinessstrategiesthatareembryonic, provisional,highlyresponsive Basedon'intuitive'and'emotional'knowledgeas muchasstandardmarketresearch Unpredictabledemandconditions;nobody knows Entrepreneursarepricetakers:accepttheprices thatresultfromsupplyanddemand.Noneofthe playershasenoughmarketpowertodictate pricestothecustomer(pricemakers)
- 16. Rene Kooyman 3 June 2014 The Urban Quest
- 17. Talking about cities Demographics: aging population Mobility: multicultural societies Changing consumer patterns The networks: a connected society Abandoned Industrial area's Revitalisation
- 18. The CURE Partners CURE-WEB.EU cre8te, Edinburgh Colchester Borough Council Grundst端cksgesellsch Kettwig Stadt Hagen (Lead Partner) Stadt Dinslaken Stad Brugge Lille M辿tropole Dublin: Temple Bar (observer) Utrecht University of the Arts (academic partner)
- 19. Creative Urban Renewal (CURE) Aims to facilitate triggered growth of the creative economy in decayed urban areas in medium-sized cities in Northwest-Europe Very different situations: Tourism/heritage (Edinburgh, Brugge) Abandoned industrial sites: Essen Kettwig (scheidshce Hallen), coal-mining areas Dinslaken, former textile industry Elbershallen, social-economical problem areas (Hagen, Lille)
- 21. The Challenge in 1991: The Regeneration of Temple Bar
- 33. Scheidtsche Hallen Kettwig Former Spinning Mill; family business Closed in 1974 Public planning completed 2011 Housing area sold to an investor Partial demolition, reconstruction and restauration 10.000 m2 for Creative Industries Flow of Diversity / Business Modelling
- 36. Kreativ Quartier Lohberg Dinslaken Coal mine closed in 2005 Total 40 ha with 11 heritage buildings City Council and Investment Company develop a partner-based concept Principles of sustainability and economic feasibility Combine renewable energy and Creative Industries Idea meets Market: Learning Lab, Creative Value Chain http://www.kreativquartier-lohberg.de/
- 39. Cultural Factory Elbershallen Hagen Former Textile Industry redeveloped since 2000 Public private partnership: City of Hagen 4.5 ha : first businesses commercially driven; now diversified; daycare centre, bowling alley, supermarket; and Creative Industries (music school, dance studio, Theater an der Volme) Diversity: different audiences
- 43. Lille Metropole Textile crisis 1970; regional unemployment, poverty Trans-national initiative; concentrating on the image Requalification of derelict areas into AV Cultural and Creative Incubator 4 dimensions: LL, CVC, FOD, CBM
- 45. Creative Value Chain: Screenworks Film Collective Creative desks program: incubator (CBM), Non-profit coworking and learning space (LL) for independent workers, freelancers, start-ups, and the local community Collaboration with private sector and academia Creative Edinburgh CURE-WEB.EU
- 46. ICE ICE Store: Creative Outlet Store CURE-WEB.EU ICE Store: ICE Store is a new way of doing business. It is a not for profit social enterprise consisting of a retail store selling the work of independent artists and designers from Scotland. Everything in ICE Store is handmade giving special meaning to all of our products. ICE Store for Creatives: Picture this: a city centre location to showcase your work, a place where you will have an audience of thousands and the support to take your talents to the wider world. A dream? ICE Store makes this a reality! ICE Store for Customers: Dont you hate it when you cant get that unique dress or necklace that suits you and the occasion perfectly? Or when finding the perfect gift for a friend becomes an impossible task? ICE Store makes it easy!
- 47. Brugge: cultural heritage Empty shopping street not viable Now: pop-up shop courses vernacular design
- 48. Brugge design met wortels Design with roots CURE-WEB.EU Contemporary design meets old handcraft techniques Run workshops on knitting, making jewels with wax, old fabrics
- 50. Colchester UK Hidden Kiosk This One Wall First site
- 51. Do we need a theoretical framework? Concepts are an abstraction of reality We cannot communicate without using concepts about the reality Creates a certain unity in objects described and definitions Offers a self-audit facility to ensure cohesion and appropriate conceptualisation for conclusions.
- 52. Creative Zone Innovator (CZI)
- 54. How is it done? 1. Identify your fundamentals: basic dimensions (learning lab, creative value chain, flow of diversity, business modeling 2. Define the Core Values 3. Identify and select Sub-values 4. Specify and select Indicators
- 55. The Toolkit Take Time: Urban Area Development is not done on a short-term strategy Persist: hold on to your perspective Spread the word: communications is key-factor Build alliances: define, discuss and re- define your projects Learn when you move along......
- 57. Thats the way its done! Rene Kooyman rkooyman@rkooyman.com http://cure-web.eu rene.kooyman@unitar.org