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2013.2.22

CyberAgent Ventures Korea

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2��? ??? ????&? ????
? ad(??)
? e-book
? Education
? Game
? Market Place
? Media EC
? SNS&???&??
? 020

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??��http://i.impressrd.jp/e/2012/07/25/1219l

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Media

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?? ??? ??? ???(???)? ???

?? ????? ??? ??, ??, ??, ?? ?? ?? ???? ????

??, ????? ??? ?? ?? ??? ???.

Major Player: ???? - Kagaku.com, WebCrew, EC Navi
??? - Kentama, Gpoint, Netmile
????? - Ekitan, Navi Time

3


? ??? ????&? ????(Media-????)

??? KAKAKU.COM WebCrew EC NAVI

URL http://kakaku.com/ http://www.webcrew.co.jp/ http://ecnavi.jp/
??? 2000.5.25 1994.3.4 1990.10.8
??? ??? ??? ???? ??? ??? ???
???? ??1? ??? ???
(2012.1.30) 1930?? (? 2? 2,970??) 112?? (? 1,309??) (Voyage Group)
8?5??? (2012.9) 21?? (2012.9) 3.7262??
???
(? 98??) (? 250??) (? 4? 4???)
(2012.3) 188?? (2011.9) 29.22?? (2012.9) 81??
??
(? 2,237??) (? 357??) (? 964??)
(2012.2) 8,893?? (2011.9) 0.79?? (2010.9) 5.6000??
????
(? 105??) (? 9??) (? 66.6??)
???? ??? ??? ???, ?? ???
??? ???? ???
???? ? ?? ?? (SNS,?? ?), DM, EC?
? ??? ???? ????? ? ??, ??, ?? ??? ?? ? ???????? ????
?? ??? ?? ?? ?? ??? ?? ??
? ?????, ??? ??? ? WebCrew? ?? ? ?? EC???? ????+
??
??(????)?, FX ?? ? ? ? ? ??? ??, ????, ??? ??
???? ?? ??, ?? ?? ???(?? ? ???, ??? ?? ????
? ?? ??????? ?? ?)? ?? ??? ??? ???? ?

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4


? ??? ????&? ???? (Media-???)

??? gendama G-Point NetMile

URL www.gendama.jp http://www.gpoint.co.jp/ https://www.netmile.co.jp/
??? 2006.7.29 2001.2.9 1990.10.8
??? ??? ??? ??? ??? �xҰ ��һ
????
??? ??? ???
(2012.1.30)
1? 8??? 2? 9,600?? 3? 9?600??
???
(? 21? 4???) (? 35? 2???) (? 47? 1300??)
(2010.9) 1,350??
?? �D �D
(? 16???)
???? �D �D �D
??? ??? ?? ???
? ???? RealWorld?? ?
?
? ?? ??????? ??? ? G-PLAN ?????? ??
?? ??? ? ?? ??????? ??? ? ?? ??????? ???
??
? ??? ? 320? ?? ??? ?? ???
? 4,200? PV/? ? ??? 240?
? ???? ???? ????
? ?? ??

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5


? ??? ????&? ???? (Media-?????)

??? Ekitan Navitime

URL http://ekitan.co.jp/ http://www.navitime.co.jp/
??? 2003.1.15 2000.3.1
??? ???? ?? ???? ????
???? ???
???
(2012.1.30) 33?? (? 400??)
2? 9??? 9???
???
(? 34? 5???) (? 10??)
(2012.3) 27??
?? -
(? 320??)
(2012.2) 6.10??
???? -
(? 72??)

??? ???? ??? ???? ???

? ???? NaviTime Japan ??
? ???? Ekitan ??
? ???? ? ???? ASP
? ??? ??? ?? ???? ???? ?
?? ? ????? ??? ???
??, ???? ???? ?? ?? ???
? ???? ?? ? ?? ?? ??? ??
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? ????

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6

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? ??? ????&? ????
SNS (SNG ??), ???, ??

2011? SNS ????? 2,090??(
? 2? 5???)
2015??? 2,560??(? 3??)?? ?? ??

Major Player: Mixi, Gree, DeNA, (Facebook)

2011? ???(?? ???)? ?????102?? (? 1,221??)
2015???123?? (? 1,473??) ?? ?? ??
Major Player: Ameblo, kokoblo, (Twitter)

2011? ?? ? ????? ????? 5,641?? (? 6? 7571??, ???)
2015? 8,553?? ?? ?? ??

Major Player: YAHOO!JAPAN, (Google)

��?(��)??? 2013?1��23��?? ??��????? ??? ??
http://www.meti.go.jp/committee/sankoushin/jouhoukeizai/jinzai/001_s01_00.pdf
http://www.webcreate.ga-pro.com/search.html 7
http://i.impressrd.jp/e/2012/07/25/1219l

? ??? ????&? ????

????

(? ?)
?????
???,?????
? SNS ??? ????(SNG)?
SNS, ?? ?? ???? ?? ????? ???.

? ?? ???? ???? 5,060??

? ???? ?? SNS(FB, Twitter)
?? ?? ??? ??? ??? ??

? ?????? YAHOO!JAPAN ?
Google? ???? ??,??

??��dentu ??? ???
http://www.dentsu.co.jp/news/release/2012/pdf/2012017-0223.pdf

8

? ??? ????&? ????(SNS)

??? Gree DeNA(Mobage) mixi

URL http://www.gree.jp/ http://dena.jp/ http://mixi.co.jp
??? 2004.12.7 1999.3.4 1997.11
??? ??? ???? ???? ??? ???? ??
???? ??1? ?? 1? ???
(2012.1.24) 3,271?? (? 4??) 4,600?? (? 5?,5???) 286.79?? (? 3,425??)
(2012.9) 103.97??(? 1,568?
??? (2012.6) 21.79?? (? 2,61??) (2012.3) 37.65??(? 451??)
?)
(2012.6) 1,570?? (? 1? 8?? (2012.3) 1,320?? (? 1?5??
?? (2011.3) 168.75??(? 2???)
?) ?)
???? (2012.6) 810?? (? 9,800??) (2012.3) 657?? (? 7,870??) (2011.3) 34??(? 400??)
??? SNS ??? ????, SNG
? ??? ? 4,000?
? ??? 3,000? ? ??? ? 2711?
? ??? ??? mobage ??
? ??? ??? GREE ?? ? ???, Cyworld? ?? ???
? ?? ?? ?? ?? No1
? ?? ??(???)??? No1 ? ?? ??? ?? ?? ???
?? ? SNS ???? ?? ???, ?
? ��?? ????�� ? ?? FB? ???? ???
??, ??? ??? ??? ?
TCG(?? ?? ??) ??? ? ? 10??? ?? ???? ???,
?? ???.
? ?? ??? ?? ?? ??? ??
? ??? TCG ??
??(??)? ?? ??
?? ??(??)? ?? ?? ?? Daum? ???? ??
(Daum Mobage)

��?(��)??? 2013?1��23��??
9

? ??? ????&? ????(Mobile SNS)

???? LINE (NHN JAPAN) GREE messenger(GREE) comm(DeNA)

URL http://www.nhncorp.jp/ http://www.gree.jp/ http://dena.jp/

??? 2000.9.4 2004.12.7 1999.3.4

??? ???? ??? ??? ???? ???? ???
???? ??1? ?? 1?
???(NHN ????)
(2012.1.24) 3,271?? (? 4??) 4,600?? (? 5?,5???)
(2012.9) 103.97??(? 1,568?
??? (2011.12) 51??(? 600??) (2012.6) 21.79?? (? 2,61??)
?)
(2012.6) 1,570?? (? 1? 8?? (2012.3) 1,320?? (? 1?5??
?? (2011.12) 151.3???(1,766??)
?) ?)
???? (2011.12) 3?6???(? 42??) (2012.6) 810?? (? 9,800??) (2012.3) 657?? (? 7,870??)
??? ??? ??? SNS
? ??? : ?? 1?/ ?? 4,151 ? ??? ? 500?
? ? ??? 100??? ? LINE ??? ????? ???
? ??? 70%??, No1 ??? ? 2012? 12? ?? ?? ??? ? 2012? ??? ?? ?????
?? ? ???,LINE?? ? ?? ??? ??, ????, ???? ???? ?
?? ????? ???? ?? ? ???? ???? ??. ?.
? ????. ? ??? ??? ??. ? TV CM ? PR??? ??? ?
?
?? GREE??? ??? ? 3?? DeNA mobage ??? ? 4??

��?(��)??? 2013?1��23��??
10

? ??? ????&? ????(Blogs)

??? ??????? Livedoor (?????)

URL http://ameblo.jp/ http://blog.livedoor.com/
??? 1988.3.18 1996
??? ??? ??? (CyberAgent ??) ???? ???
????
(2012.1.24)

???
CyberAgent? ? ??? NHN Japan ?? ???
??

????

??? ???, ?? ?? ??? ???, ?? ?? ???

? ????????? ???
? ?? ?? ??? livedoor? ???
? ????? ?? ??
?? ? ?????? ??? 2? kokoblo
? ??? ??? ????? ????(??
? ?????? ??? ?? ??
? ???)? ??? No1

��?(��)??? 2013?1��23��??
11

? ??? ????&? ????(Portal)

??? YAHOO! JAPAN Livedoor (NHN Japan)
URL http://www.yahoo.co.jp/ http://www.livedoor.com/
??? 1996.1.31 1999
??? ???? ??? ???? ???
???? ??1?
(2012.1.25) 1?8500?? (? 21?9624??)

??? (2012.3) 79.59??(? 944??)
NHN Japan?? ???
?? (2012.3) 2,931??(? 3?4,795??)

???? (2012.3) 1,606??(? 1?9,065??)

??? ?? ?? ??? (??, ??, ???, ??, ??, ??? ?)

? ???? ???(?????)? ???? ? ???? ????? IT?? ??, ???
?? ?? YAHOO ? ???? NHN Japan? ??
? ??? ??? YAHOO!JAPAN? ??? ? ??? ?? ?? ?????? ????
?? ? ? 2?? ???
?? ??? ??, ???? ????? ? 2007? NHN Japan? ???? ???
?? ????. ??? ???
? ??? ?? ?? ?? ? ??? ???? ?? ?? ?? ????
??

��?(��)??? 2013?1��23��??
12

http://ec-cube.ec-orange.jp/blogs/?p=2346

? ??? ????&? ????
O2O (Online to Offline)

*O2O : ???? ??? ??? ?? ???? ?? ??? ???? ??? ??

2012? O2O???? ????? 29.8?? (? 350??)

2017??? ? 50?? (? 580??)?? ?? ??

O2O??? ??
1. ??/?? 38%, 2.?????? 27%, ??,?? 26%

O2O??? ??
1. ??? 6%, 2.????,??? 12%, ????? 13%

Major Player:COLOPL, DEMAE-CAN, Kakuyasu

��?(��)??? 2013?1��23��??
13

? ??? ????&? ????

020????

(? ?)

? ??? 020??? ?? ??? ?? ?

??��dentu ??? ???
http://www.dentsu.co.jp/news/release/2012/pdf/2012017-0223.pdf
http://ec-cube.ec-orange.jp/blogs/?p=2346
14

? ??? ????&? ???? (Media-???)

??? COLOPL DEMAE-CAN KAKUYASU

URL http://colopl.co.jp/ http://www.demae-can.com/ http://www.kakuyasu.co.jp/
??? 2008.10.1 1999.9.9 1990.10.8
??? ???? ?? ???? ?? �xҰ ��һ
???? ??? JSADAQ
???
(2012.2.13) 358??(? 4,188??) 25??(? 292??)
2? 9,600??
??? 15? 8,777?? (? 219??) 2? 8??? (? 32??)
(? 35? 2???)
(2012.9) ? 50?? (? 580? (2012.3) 1,016? (? 1? 3?
?? (2012.8) 13.5?? (? 157??)
?) ??)
???? (2012.9) ? 15??(? 175??) (2012.8) 2.1?? (? 24.5??) �D
??? ???? ?? ??&?? ?? ???? ?? ??? ???? ???? ???
? ??? 200? ��???? ??�� ? ????? ????? ??
? ????? ?? ?? ???
???? ?? ???? (? ? ????? ??? ???
????? ???? ? ? ?
???, ???? ?,?? ? &
?
?? ? ?? App)?? ?????? ???? ??
???
? ?? ? ?? DL 1000? ?
? ??? ��micreed��? ???
? 2012? 12? ??? ?? ??
?? ???? ??
?? ? ? ??? ??? ???

��?(��)??? 2013?1��23��??
15

�ݺ�ߣ

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