AdTailyPRO
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AdTaily is a self-service advertising solution that allows advertisers to purchase ads on publisher websites in 3 clicks directly, with no commissions taken. It has seen strong growth, with over 15,000 publishers, 1 billion monthly pageviews, 1.5 million clicks per month, and 4,000 paying advertisers. AdTaily addresses challenges like monetizing long tail, user generated, hyperlocal, and new content by connecting small, direct advertisers with publishers through its simple platform.
AdTailyPRO
- 1. New opportunities Benefits for professional publishers Author Name z Author position Part of AGORA Group
- 2. New opportunities What is AdTaily basic facts | product demonstration | growth | advertisers The Long Tail User Generated Content Hyperlocal content Instant monetization Advertising lead generation
- 3. Basic facts about AdTaily Self service advertising solution with AdTaily visitors can start buying ads right when theyʼre browsing the website, and finish the entire process in just 3 clicks Simple to use for the advertiser we simplified the Ad purchase process by limiting unnecessary options and bringing the most important features forward Commission Free ads bought directly on websites are commission free - the publisher gets all of the revenue
- 4. Advertiser Step 1: Choose
- 5. Advertiser Step 2: Create
- 6. Advertiser Step 3: Pay
- 7. Done!
- 8. Growth - Publishers 20,000 15,000 10,000 5,000 0 Q1/09 Q2/09 Q3/09 Q4/09 Q1/10 Q2/10
- 9. Growth - Pageviews (mln) 800 600 400 200 0 March 2009 May July September November January March 2010 May
- 10. Growth - Advertisers 4,000 3,000 2,000 1,000 0 Q1/09 Q2/09 Q3/09 Q4/09 Q1/10 Q2/10
- 11. AdTaily Facts 15000 1 billion 1.5 million Publishers Monthly impressions Clicks each month 4000 30 000 Paying customers Ad units each month
- 12. Our Advertisers
- 13. New Opportunities Photo by: iancarroll
- 14. The Long Tail Fact: fragmented traffic Challenge: the low value of ad slots Problem: the cost of direct sale Opportunity: simple self-service with AdTaily
- 15. Monetizing UGC Fact: large advertisers are afraid Challenge: high, unpaid traffic Problem: low quality of advertising Opportunity: SMB direct advertisers with AdTaily
- 16. Hyperlocal Advertising Fact: Hyperlocal online news Challenge: Very segmented traffic Problem: Revenue too low Opportunity: local business advertisers with AdTaily Photo credit: woody1778a, Thomas Duchnicki
- 17. Monetization of new projects Fact: New projects have unconfirmed traffic Challenge: Selling unconfirmed traffic Problem: Wasted revenue Opportunity: Instant direct advertisers with AdTaily Photo credit: °Florian
- 18. Advertising Lead Generation Fact: Low eCPMs from ad networks Challenge: Anonymous advertisers Problem: Networks keep advertisers contact details Opportunity: Capturing new advertisers with AdTaily Photo credit: normalityrelief
- 19. Get in touch :) for a free implementation evaluation Marcin Grodzicki 9 Devonshire Square, grodzicki@adtaily.com London, EC2M 4YF +44 7570 087 876 England