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LIST TO PROSPER &
SUCCEEDJAMES TOSTEVIN
PROSPECTING
If Im making at least 200 calls weekly,
I am putting myself in a position to win as
many listings as possible!
 Initial phone call with a prospective vendor
 SMS or email confirming opportunity to present/meet
 Pre-list or Short confirmation letter
 Pre-listing strategy meeting with your colleague
 Call on the day of the meeting to confirm appointment
 Possibly SMS/email a great result between the initial call and
appointment
TOUCH POINTS
RESEARCH
 Bring a number of relevant recent sales to the
appraisal
 What is currently on the market that may
compete directly against the property
 Land size
 Most recent sale price/date
PLAY TO YOUR STRENGTHS
 RAPPORT BUILDING
 CORRECT TEAM
 SET THE AGENDA
PLAY TO YOUR STRENGTHS
POINTS OF DIFFERENCE :
 Detailed notes taken during the OFI
 Qualifying your buying prospects thoroughly at the OFI
 Show an example of a campaign to a prospective vendor
 Agents working the crowd and encouraging buyers to bid
 Post Auction Negotiations
PLAY TO YOUR STRENGTHS
 Success rate (not clearance rate)
 Market share strength
 Strong case studies
 E-bulletin/SMS
 Use of a thank you card and follow-up letters
 The confrontation
 Competitive/confident  fundamentally I believe I will
achieve a superior result
KEY POINTS
 Know your competition
 Ask questions about your competition
 Uses mini-closes. Are you happy with this? Are you comfortable with this?
 Get agreement on timing (proposed auction date and/or method of sale)
and the auctioneer
 We wont be the cheapest agent but our fee will be competitive  believe in
your worth
 Dont ever forget this important question to the prospective client  What
knowledge do you have of commissions being charged in the local market
place?
 Finally, make it easy for the prospective vendor to appoint you!

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James Tostevin - AREC14

  • 1. LIST TO PROSPER & SUCCEEDJAMES TOSTEVIN
  • 2. PROSPECTING If Im making at least 200 calls weekly, I am putting myself in a position to win as many listings as possible!
  • 3. Initial phone call with a prospective vendor SMS or email confirming opportunity to present/meet Pre-list or Short confirmation letter Pre-listing strategy meeting with your colleague Call on the day of the meeting to confirm appointment Possibly SMS/email a great result between the initial call and appointment TOUCH POINTS
  • 4. RESEARCH Bring a number of relevant recent sales to the appraisal What is currently on the market that may compete directly against the property Land size Most recent sale price/date
  • 5. PLAY TO YOUR STRENGTHS RAPPORT BUILDING CORRECT TEAM SET THE AGENDA
  • 6. PLAY TO YOUR STRENGTHS POINTS OF DIFFERENCE : Detailed notes taken during the OFI Qualifying your buying prospects thoroughly at the OFI Show an example of a campaign to a prospective vendor Agents working the crowd and encouraging buyers to bid Post Auction Negotiations
  • 7. PLAY TO YOUR STRENGTHS Success rate (not clearance rate) Market share strength Strong case studies E-bulletin/SMS Use of a thank you card and follow-up letters The confrontation Competitive/confident fundamentally I believe I will achieve a superior result
  • 8. KEY POINTS Know your competition Ask questions about your competition Uses mini-closes. Are you happy with this? Are you comfortable with this? Get agreement on timing (proposed auction date and/or method of sale) and the auctioneer We wont be the cheapest agent but our fee will be competitive believe in your worth Dont ever forget this important question to the prospective client What knowledge do you have of commissions being charged in the local market place? Finally, make it easy for the prospective vendor to appoint you!