§³§ä§â§Ñ§ä§Ö§Ô§Ú§ñ §á§â§Ö§à§Ò§â§Ñ§Ù§à§Ó§Ñ§ß§Ú§ñ §°§ä§Õ§Ö§Ý§Ñ §â§Ö§Ô§Ú§à§ß§Ñ§Ý§î§ß§í§ç §á§â§à§Õ§Ñ§Ø Unilever. §²§Ö§ê§Ö§ß§Ú§Ö §Ü§Ö§Û§ã§Ñ "§³§ä§â§Ñ§ä§Ö§Ô§Ú§ñ §á§â§Ö§à§Ò§â§Ñ§Ù§à§Ó§Ñ§ß§Ú§ñ §°§ä§Õ§Ö§Ý§Ñ §â§Ö§Ô§Ú§à§ß§Ñ§Ý§î§ß§í§ç §á§â§à§Õ§Ñ§Ø Unilever" §ß§Ñ §Ó§ä§à§â§à§Þ §Ú §æ§Ú§ß§Ñ§Ý§î§ß§à§Þ §ï§ä§Ñ§á§Ö §Ü§Ö§Û§ã-§é§Ö§Þ§á§Ú§à§ß§Ñ§ä§Ñ Changellenge >> Cup Moscow 2010. "The Accenture Management Consulting Way" §Ü§à§Þ§Ñ§ß§Õ§à§Û §®§¶§´§ª "§´§à§é§Ü§Ñ §â§à§ã§ä§Ñ", 16-26 §ß§à§ñ§Ò§â§ñ 2010 §Ô§à§Õ§Ñ. §¡§ß§Ñ§ä§à§Ý§Ú§Û §á§â§Ú§ß§Ú§Þ§Ñ§Ý §å§é§Ñ§ã§ä§Ú§Ö §Ó §â§à§Ý§Ú §Ñ§ß§Ñ§Ý§Ú§ä§Ú§Ü§Ñ.
Transformation strategy for Regional Sales Department of Unilever. Anatoly participated in the Changellenge Cup Moscow 2010 Championship in November 2010 in the team of her fellows. In the second and final stages of the case competition, his team developed a transformation strategy for the Regional Sales Department of Unilever. At the semifinals, we made a good impression on the judges with our elevator pitch solution and received a special award from Booz & Company. The finals provided a good challenge for our team and a valuable lesson on how to present our solution. Anatoly took part as a financial analyst.
RB is a global leader in consumer health and hygiene products with operations in over 60 countries. It owns several major brands including Durex condoms. The company aims to increase sustainability and reach over 200 million people with health messages by 2020. Alexei, a senior brand manager at RB, is tasked with developing a 5-year strategy to increase condom usage among Russians aged 25-45. He must formulate effective marketing messages and an activity plan to change views and prompt this age group to consider condoms as a reliable contraceptive method.
The document discusses a business challenge facing Rolf, which currently distributes cars for Mitsubishi in Russia and Kazakhstan. Rolf is considering whether to extend its distribution contract with Mitsubishi or pursue other options. It presents assumptions that Mitsubishi wants to renew the contract and will buy Rolf's distribution system. It also considers strategic scenarios for Rolf, including expanding into CIS markets and shifting from distribution to retail services. The document recommends that Rolf extend its existing contract with Mitsubishi, with some modifications to pricing terms, and use the stable cash flow to focus on long-term strategic goals like expanding into retail services and the CIS region.
§³§ä§â§Ñ§ä§Ö§Ô§Ú§ñ §á§â§Ö§à§Ò§â§Ñ§Ù§à§Ó§Ñ§ß§Ú§ñ §°§ä§Õ§Ö§Ý§Ñ §â§Ö§Ô§Ú§à§ß§Ñ§Ý§î§ß§í§ç §á§â§à§Õ§Ñ§Ø Unilever. §²§Ö§ê§Ö§ß§Ú§Ö §Ü§Ö§Û§ã§Ñ "§³§ä§â§Ñ§ä§Ö§Ô§Ú§ñ §á§â§Ö§à§Ò§â§Ñ§Ù§à§Ó§Ñ§ß§Ú§ñ §°§ä§Õ§Ö§Ý§Ñ §â§Ö§Ô§Ú§à§ß§Ñ§Ý§î§ß§í§ç §á§â§à§Õ§Ñ§Ø Unilever" §ß§Ñ §Ó§ä§à§â§à§Þ §Ú §æ§Ú§ß§Ñ§Ý§î§ß§à§Þ §ï§ä§Ñ§á§Ö §Ü§Ö§Û§ã-§é§Ö§Þ§á§Ú§à§ß§Ñ§ä§Ñ Changellenge >> Cup Moscow 2010. "The Accenture Management Consulting Way" §Ü§à§Þ§Ñ§ß§Õ§à§Û §®§¶§´§ª "§´§à§é§Ü§Ñ §â§à§ã§ä§Ñ", 16-26 §ß§à§ñ§Ò§â§ñ 2010 §Ô§à§Õ§Ñ. §¡§ß§Ñ§ä§à§Ý§Ú§Û §á§â§Ú§ß§Ú§Þ§Ñ§Ý §å§é§Ñ§ã§ä§Ú§Ö §Ó §â§à§Ý§Ú §Ñ§ß§Ñ§Ý§Ú§ä§Ú§Ü§Ñ.
Transformation strategy for Regional Sales Department of Unilever. Anatoly participated in the Changellenge Cup Moscow 2010 Championship in November 2010 in the team of her fellows. In the second and final stages of the case competition, his team developed a transformation strategy for the Regional Sales Department of Unilever. At the semifinals, we made a good impression on the judges with our elevator pitch solution and received a special award from Booz & Company. The finals provided a good challenge for our team and a valuable lesson on how to present our solution. Anatoly took part as a financial analyst.
RB is a global leader in consumer health and hygiene products with operations in over 60 countries. It owns several major brands including Durex condoms. The company aims to increase sustainability and reach over 200 million people with health messages by 2020. Alexei, a senior brand manager at RB, is tasked with developing a 5-year strategy to increase condom usage among Russians aged 25-45. He must formulate effective marketing messages and an activity plan to change views and prompt this age group to consider condoms as a reliable contraceptive method.
The document discusses a business challenge facing Rolf, which currently distributes cars for Mitsubishi in Russia and Kazakhstan. Rolf is considering whether to extend its distribution contract with Mitsubishi or pursue other options. It presents assumptions that Mitsubishi wants to renew the contract and will buy Rolf's distribution system. It also considers strategic scenarios for Rolf, including expanding into CIS markets and shifting from distribution to retail services. The document recommends that Rolf extend its existing contract with Mitsubishi, with some modifications to pricing terms, and use the stable cash flow to focus on long-term strategic goals like expanding into retail services and the CIS region.