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Chapter 2 EVOLUTION OF MEDIA.pdf
- 2. According to Cambridge Academic Content dictionary, Communication is the process by which messages or information is sent from one place to another COMMUNICATION
- 3. These are communication channels which news, entertainment, education, information, or promotional messages are disseminated. MEDIA
- 4. These are facts learned or provided about something or someone. INFORMATION
- 5. - The USE OF SOUNDS AND WORDS to express yourself. VERBAL COMMUNICATION
- 6. Verbal Communication can be subdivided into two: 1.1 Oral Communication the process of expressing information or ideas by WORD OF MOUTH. VERBAL COMMUNICATION
- 7. Verbal Communication can be subdivided into two: 1.2 Written Communication involves any type of message that MAKES USE OF THE WRITTEN WORD. VERBAL COMMUNICATION
- 8. - Communication without the use of spoken language. NON VERBAL COMMUNICATION
- 9. Nonverbal Communication has the following three main elements: 2.1. Appearance when someone speaks, the way he or she looks can determine how a message will be received. NON VERBAL COMMUNICATION
- 10. Nonverbal Communication has the following three main elements: 2.2. Body Language In face-to-face conversations, words are hardly the one thing that receivers process. They also take our body language into account. NON VERBAL COMMUNICATION
- 11. Nonverbal Communication has the following three main elements: 2.3. Sounds Tone, pace, and volume are considered in understanding the true meaning of what someone is saying. NON VERBAL COMMUNICATION
- 12. 1. FORMAL COMMUNICATION - Mostly takes place professional settings - Observe proper grammar and correct pronunciation - Slang and foul language are strongly discouraged. COMMUNICATION (PURPOSE & STYLE)
- 13. 2. INFORMAL COMMUNICATION - The most commonly used form of communication - Takes place in our daily interaction with one another. COMMUNICATION (PURPOSE & STYLE)
- 14. Media Literacy ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and non-print messages. - This involves the ability to encode and decode the symbols transmitted via media and the ability to synthesize, analyze and produce mediated messages Review
- 15. Information Literacy Recognize when information is needed and have the ability to locate, evaluate, and use the needed information effectively. Review
- 16. Technology Literacy The skills to responsibly use appropriate technology to access, synthesize, evaluate, communicate, and create information to solve problems and improve learning in all subject areas. Review
- 17. From Traditional to New Media
- 18. Identifies traditional media and new media and their relationships Editorializes the roles and functions of media in democratic society OBJECTIVES
- 20. The Importance of Media The value of media lies in its pervasive nature, its function as an information and entertainment source, its role as a persuasion forum, and its binding influence on people.
- 21. Pervasiveness present or noticeable in every part of a thing or place. (The Cambridge dictionary) The Importance of Media
- 22. Entertainment Source TV shows, music, films, books, clips and videos, and social media, are just some of the things that the media offers as entertainment. The Importance of Media
- 23. Persuasion Forum The media has the power to persuade people. It also acts as a platform for discussion and debate. The Importance of Media
- 24. Binding Influence The media has the power to persuade people. It also acts as a platform for discussion and debate. The Importance of Media
- 25. Information Source The Internet has become everyones go- to place whenever they need to know something. The Importance of Media
- 27. The Evolution of Media Prehistoric Age Industrial Age Electronic Age Information Age
- 29. Roles and Functions of Media In a Democratic Society
- 30. Provides opportunities for people to communicate, share ideas, speculate, tell stories, and give information CHANNEL
- 31. Exposes corrupt practices of the government and the private sector. Creating a space wherein governance is challenged or scrutinized by the governed. It also guarantees free and fair elections. WATCHDOG
- 32. Acts as a gateway of information for the societys consumption. Also, it becomes a keeper of memories of the community, preserver of heritage and source of academic knowledge RESOURCE CENTER
- 33. Through its diverse sources or formats, it bridges the gap of digital divide ADVOCATE