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292 Lincoln Street
Worcester, MA 01605
Tel: (508) 752-9229
Fax: (508) 752-9226
CMC@curriemanagement.com
333 E. Westminster, Apt. 3A
Currie Management
Lake Forest, IL 60045
Tel: (847) 219-7252
Fax: (508) 752-9226
Consultants, Inc
GRussel@curriemanagement.com

Rua Pedroso Alvarenga, 793 5th floor
São Paulo, SP Brazil CEP 04531-010
Tel: (55-11) 9941-0393
Tel: (55-11) 9996-7294
Fax: (55-11)2935-2225
CMCBrazil@curriemanagement.com
The Consultants that Create Results
Ninoofsesteenweg 255
B-1700 Dilbeek, Belgium
Tel: 011-32-2-454-5194
Fax: 011-32-2-454-5195
currie.management@euronet.be

What We Do
• Our mission at CMC is • Our service theme at CMC is:
to: – We create profit enhancing
solutions to strategic and
– Provide services to operational issues:
maximize the business
• For:
and personal goals of our
– Business Executives
clients
– Senior Management
– Provide services that
expand our clients‟ • Through:
expectations and – 30+ years of experience
capabilities – Knowledgeable consultants
– Place great value on our • Business Areas
clients‟ long-term as well – Management Consulting
as short-term goals – Systems Integration
– Captive Insurance

Currie Management Consultants, Inc.

We Are Known By Our Clients


Clients and Industries

Clients Industries
• Caterpillar • Construction Equipment
• Deere & Co. • Agricultural Equipment
• Case/New Holland • Industrial Compressors
• Ingersoll-Rand • Industrial Forklifts
• NACCO • Transport Refrigeration
• Kohler • Office/Hearth Products
• Hon Industries • Commercial Tires
• Bridgestone • Retread Tires
• Bandag • Power Systems / Generators
• Generac • HVAC/R & Power Conditioning
• Lindsay Irrigation

Who We Are
• Staff
– Partners: 4
– Consulting Staff: 8
– Administrative Staff: 5
• Experience
– 30+ years
– Active Corporate Clients: 8
– Active Dealer/Distributor
Clients: 400+
– Facilitate 20+ Best
Practice Groups in 9
Industries


Who We Are: Bob Currie

• Background
– Founded the Company in
1973
– Attended Boston College
• Focus
– Corporate Strategy
– International and
Channel Marketing
– Business Financial Plans
– Dealership Vision and
Success


Who We Are: Michelle Currie

• Background
– BA in Management
– MA in Counseling Psychology
– American Red Cross Board of
Directors
– Published Regional Living
Magazine
• Focus
– Leadership Training
– Personal Coaching
– Business & Personal
Development


Who We Are: George Keen
• Background
– 10 Years Supporting and Selling
Business Systems to Dealers
– Joined CMC in 1996
– Published 4 books
• Focus
– Dealer/Distributor Success and
Profits
– Sales/Account Management
– Dealer Operations
– Facilitates Dealer Groups
– International Education


Who We Are: George Russell
• Background
– CNH European Management
– VP Strategy & Business
Development
– Product & Marketing Director
• Focus
– Strategy
– Dealerization
– Companies Going Global
– Sustained implementation
for long-term behavioral
changes


Who We Are: Matt Hicks

• Background
– St Michael‟s College BA
– Asset & Credit Management
• Focus
– Dealer Groups & Operations
Groups
– Company Valuations
– Turn Around Analysis
– Dealer Operational
Improvements


Who We Are: Robin Currie

• Background
– Simmons College BA
– Prince Program in Retail
Management
– 20 Years Sales Experience

• Focus
– Retail Marketing
– Dealer Group Development
– Financial Composites


Who We Are: Felix VanHolzbeek

• Background
– Dealer Development & Management
– 12 Years at Citi Bank
– Degrees from University of Brussels
in Journalism, Germanic Languages
& Commercial & Financial Services
– Speaks 5 Languages
• Focus
– Growing the European Client Base
– Developing Dealer Groups
– Strategic Marketing in Europe


Who We Are: Anselmo H. Cueva
• Background
– 45+ years experience
– 20 years as Director of a
company with 2,000
employees
– Business Consultant
– University Business Professor
(140,000 students)
• Focus
– Company Development
– Culture Change
– Seminars
– Trainings


Who We Are: Heloisa Trincanato
• Background
– Graphics Sector Manager
– 90 Branch Retail Manager
– Languages: English, Italian,
Portuguese
– Attended FGV Business
Administration School
• Focus
– Retail Consulting
– Training for Sales Teams
– Implementation of Currie
Business Plan in Distributors


Who We Are: Patricia Benedetto
• Background
– Director Communication and Social
Responsibility
– Company Administrator with MBA
and specializing in Third Sector/
Responsibility
– Languages: Portuguese, Italian,
English
• Focus
− Strategic Planning, Project
Elaboration, Development of Social
with Communities and
Administration of Human Resources
and Supplies
− Marketing & Sales

Who We Are: Claudio Trincanato
• Background
– Engineering and Business Management
– Director of large group of companies
– Languages:
English, Italian, Portuguese
– 25 years experience
• Focus
– Operating and Management in sector
such as
automotive, metallurgy, logistics, forei
gn trade, mineral
resources, reforestation, agribusiness
and specific skills in Electric
Sector, New Projects
Development, Administrative and
Operational Restructuring.


Where We Do It
• Client Base
– 90%+ Industrial
Distribution
– 80% North America
• (Office in Worcester, MA)
• (Office in Chicago, IL)
– 15% International
• (Office in Bruxelles, Belgium)
– 5% International
• (Office in Sao Paulo, Brazil)


What We Do
• Company Strategic • Personal Coaching
Planning • Mergers &
• Financial Modeling Acquisitions
• Operational • Company Valuations
Benchmarks • Industry Research
• Leadership Training • Profit Improvement
• Best Practice Groups Projects with Clients
• Dealer Development • Market Assessment
& Redesign


Best Practice Groups
Dealer “20” Groups
• Yale Lift Truck Dealers
• Hyster Lift Truck Dealers
• Toyota Lift Truck Dealers
• Caterpillar Lift Truck Dealers
• ThermoKing Refrigeration
Dealers
• Bandag Commercial Tire Dealers
• IR Air Compressor Distributors
• Kohler Power Generation
Distributors
• Generac Power Generation
Dealers
• Club Car Distributors & Dealers
• Liebert Air & Power Control
Respresentatives
• Case Construction Dealers
• John Deere Agricultural Dealers
• Case & New Holland Agricultural
Dealers
• JCB Construction Dealers


Overview of a
Successful Dealer
Training Seminars
Running Rental
Successfully

Managing a Profitable
Service Department

Fleet Management

Sales Department &
Account Management

Coaching at the
Sharp End
Seminars for Managers,
Owners & Sales People
Finding Profits in the
Parts Department


Achieving Profit Book Series
• In 2004 we began publishing our
“Achieving Profit Potential” Series
• We began with the Service
Department Workbook to focus on
the dealership department with the
largest opportunity for improvement
for most dealers
• Fleet Management was written to
help dealers organize and take
advantage of a new approach many
customers were asking them to
take in their business
• 2 new books coming in 2009
We are usually technical people by design and managers by default. What most of us don‟t
have is the technical manual for profitable service management. If you are reading George
Keen‟s book you have finally found the Service manual on your business, turn to the first
page and prepare to learn. Be careful this book could make you admired by your peers, a
hero by your company owner, and feared by your competitors; success does have its
responsibilities, enjoy the, this book can tell you how. Jim Knox, Service Manager, RP
Power

Sales Rep Improvement
• Program from 2006-2008 Sales Gross Profits
$80,000,000 $9,000,000
• We found that over 75% of the
Top Sales Reps had specific $70,000,000
$8,000,000
goals $60,000,000
• Less than 25% of the Bottom $7,000,000
$50,000,000
Sales Reps had specific goals
$40,000,000 $6,000,000
• Most dealers went from losing $30,000,000
profit on equipment sales to $5,000,000
making profit after training $20,000,000
with Currie Management $10,000,000
$4,000,000
Consultants
$0 $3,000,000
• About $1,500,000 improvement
per dealer 2006 2007 2008
• Sales Reps retained increased
their monthly gross profit by
$7,000 each. ($84,000 /year)


Customer Testimonials
• As the old saying goes, „How do you know where you are going if
you have not got a map to get there?‟
– Currie Management Consultants has provided our company with
the roadmap for over a dozen years. It was particularly important
in 1993 when we suffered a devastating fire. By organizing ourselves
and believing in the Currie Model we not only recovered, but
prospered beyond what we thought possible.
Duncan Murphy, President, Riekes Equipment
• Over the past 6 years Currie Management Consultants has been a
constant catalyst driving profitability in our business.
– Their capacity to drill down to the basic operating characteristics
of each business unit has simplified our search for the best path to
operational improvement.
Jim McCurdy, Dealer Principal, Maine Commercial Tire


Additional Testimonials
• Michelle is a thorough and knowledgeable consultant to any
level manager in a distributor organization.
– The skills that Michelle teaches are practical and will
improve the performance of not only the manager, but of
the distributor itself. I highly recommend Michelle Currie and
the Currie Management Consultants, Inc. management training
curriculum.
Brian Ledford, GM, ACF Powergen
• Using Currie Management Consultants‟ Account Management
has been a large contributor to maintaining revenue in a
market where sales have been down 20-30%.
– Our share is up. Our people see this company expanding as
opposed to them being laid off.
Don Van Houweling, Owner, Van Wall Equipment, Inc.


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