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Training
Identify our target customer
How our products perform and impact children
Operational functions to perform daily task.IE; Till training, cash
handling, shopping the competition
Staff engagement
Create a succession plan upon 90 day onboard
Consistent communication on how each staff member impacts
the business
Welcome ideas from staff to implement into the business model
for staff buy
Key components to running profitable commercial areas
Product Knowledge
The basic function of a LEGO brick
LEGO products and how they target specific age groups
Understanding the mix in what we offer: Play Materials,
Extended Line and License
Key drivers of ensuring a successful delivery of the
commercial function
Cross Training
Cross training in all commercial departments is key to
empower staff to be well versed and knowledgeable not
only within their job role but in the company as a whole
Promotes staff buy in and in turn decreases job turn over
Empowers staff to think and act more independently as
leaders in their craft to engage with guest
Covers staffing issues
Creates a ladder system for succession within Merlin
Communication
Open line of communication to direct reports and staff
Quarterly departmental meetings to keep staff engaged
and informed of company progress and personal
performance
Source staff and guest feedback (KPI) to understand guest
needs and implement change if needed
Skills and Qualifications
Over 20 years in retail management
Able to establish and maintain vendor
relationships
Great negotiating skills
Outside of the box thinker
Strong interpersonal and development tactics
while implementing fun
Multi-versed in Merlin brands
I am not only knowledgeable in LEGO but also multi-versed in Merlin brands. I have an extensive background in
retail management and I offer a different approach to staff development with a proven track record for being
profitable.

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Commercial Focus

  • 2. Training Identify our target customer How our products perform and impact children Operational functions to perform daily task.IE; Till training, cash handling, shopping the competition Staff engagement Create a succession plan upon 90 day onboard Consistent communication on how each staff member impacts the business Welcome ideas from staff to implement into the business model for staff buy Key components to running profitable commercial areas Product Knowledge The basic function of a LEGO brick LEGO products and how they target specific age groups Understanding the mix in what we offer: Play Materials, Extended Line and License
  • 3. Key drivers of ensuring a successful delivery of the commercial function Cross Training Cross training in all commercial departments is key to empower staff to be well versed and knowledgeable not only within their job role but in the company as a whole Promotes staff buy in and in turn decreases job turn over Empowers staff to think and act more independently as leaders in their craft to engage with guest Covers staffing issues Creates a ladder system for succession within Merlin Communication Open line of communication to direct reports and staff Quarterly departmental meetings to keep staff engaged and informed of company progress and personal performance Source staff and guest feedback (KPI) to understand guest needs and implement change if needed
  • 4. Skills and Qualifications Over 20 years in retail management Able to establish and maintain vendor relationships Great negotiating skills Outside of the box thinker Strong interpersonal and development tactics while implementing fun Multi-versed in Merlin brands I am not only knowledgeable in LEGO but also multi-versed in Merlin brands. I have an extensive background in retail management and I offer a different approach to staff development with a proven track record for being profitable.