This document outlines a multi-channel digital marketing strategy for Pfizer's Viagra in the Caucasus and Central Asia region. It recommends conducting market research to understand the general marketing data and competitors. The goals are to engage sexually active people, remind people about Viagra, and convince people of its benefits. The proposed solution is a content marketing strategy covering men's health topics more broadly to engage more people and avoid issues promoting an erectile dysfunction product directly. The strategy involves developing websites, blogs, social media, email marketing, and pay-per-click campaigns focused on general men's health topics with some links to Viagra.
Team roles and responsibilities in digital marketing departmentDigitOWL Marketing
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Which people do you need as manager for successful digital marketing activity including content marketing processes? Find here team roles, main responsibilities, salaries.
This document proposes a product sampling project in Ukraine to introduce a new product, X, and increase its market leadership. Promoters would provide samples and information about product X's features and benefits to consumers aged 20-40 in large retail stores in cities over 1 million people. Reports on sampling locations, participants, and feedback would be provided weekly. The budget and terms of the 1.5 month project are also outlined.