This document outlines a social media plan for a new real estate campaign by El-Shams in December 2014. The goals are to increase brand awareness, emphasize their expertise in New Cairo properties, and increase sales. The target audience is upper and middle class Egyptians interested in buying, selling, or renting real estate. The engagement ideas include weekly posts about New Cairo communities, advice, unit prices, and available commercial and residential properties. An editorial calendar schedules daily posts across Facebook. The strategy will run for one month with a $1250-1500 budget for increasing likes and boosting posts. Communication will be in Arabic and English using a friendly tone on Facebook.
This document contains a February calendar for social media posts by Mustafa Othman, a Social Media Specialist at Reny. It includes proposed daily posts for topics like d辿cor tips, weird designs, DIY projects, employee spotlights, and before/after images of Reny design projects. The calendar outlines the topics and images to be posted each day across Reny's social media platforms to promote the company's interior and architectural design services.
Editorial Calendar Sample - ElShams Real Estate CampaignMustafa Othman
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Jan. Calendar (3rd Week)
The summary provides an overview of the social media posts and topics planned for the third week of January:
Saturday - A post about why choose ElShams group and their wide range of real estate services.
Sunday - A post introducing the ElYassmeen region of New Cairo, describing its villas, apartments, prices, amenities, and location.
Monday - A post about available spaces and prices in the 5th Settlement region of New Cairo.
This document outlines Reny's social media strategy for summer 2014. It introduces Reny as an interior design and architecture firm based in Egypt. The strategy's goals are to increase brand awareness, engage audiences through creative content, and strengthen loyalty. The primary target audience is upper and middle class adults living in certain Cairo neighborhoods interested in decor and design. The strategy details content types, engagement ideas like design lessons and internships, and crisis management procedures to address issues like hacked accounts.