eSalon_CORP_PressKit_General_4.7.16
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eSalon is an online hair color company that offers custom at-home hair coloring and highlighting kits tailored to individual clients. It began in 2010 with the goal of providing high-quality hair color without the one-size-fits-all approach of boxed dye. Each order includes a personalized color formula and instructions from a licensed colorist. The company has experienced rapid growth, shipping over 3 million orders across North America and Europe. It offers additional hair care products and has won several awards for its custom home hair coloring services.
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eSalon_CORP_PressKit_General_4.7.16
- 1. See Yourself in Color eSalon.com
- 2. 02 CONTENT 03 Our Mission: Color Happinesss 04 About Us: More than Just Dye 06 Hair Color for All: Making it Happen 07 Color Happiness: Testimonials 08 Made For you Custom Color 09 Lightlab Custom Highlights 10 Our Signature Products 11 Awards & Accolades 12 Milestones Estelle B., Color Director
- 3. 03 OUR MISSION OUR MISSION To inspire, educate, and guide you to complete color happiness
- 4. 04 ABOUT US Beyond Boxed eSalon began with the idea that high quality, vibrant hair color can be achieved at home¡ªwithout the one-size-fits-all approach of boxed color. The first and only company of its kind, eSalon delivers bespoke hair color formulated to order and custom highlights tailored to individual color goals. Made to Order Each and every bottle of our hair color is individually blended, while every order of custom highlights includes a tailored selection of formulas and tools for each client. All orders include personalized instructions for the absolute best results. Need more? Every eSalon client has access to our in-house team of licensed colorists for support or education, every step of the way. About Us: MORE THAN JUST DYE
- 5. And Growing Since 2010, the company has expanded to over 20 markets across North America and the EU, and launched new product categories, offering a full line of products in support of great color. With 3MM+ orders shipped, eSalon¡¯s custom color has won Allure¡¯s Best of Beauty award for ¡°Best Home Color¡± three years in a row, and boasts a 100% Color Happiness Guarantee. Based in Culver City, California, eSalon also has an office in London, UK. Learn more at: www.esalon.com. 05 ABOUT US Democratizing Great Color ¡°Our goal has been to offer clients the chance to finally fall in love with their hair color, without having to pay a great deal,¡± said eSalon¡¯s Co-Founder and CEO Francisco Gimenez. ¡°Until now, a woman¡¯s only options were to spend $80 or more in a salon, or face endless aisles of one-size-fits-all drugstore color without meaningful guidance or support. We¡¯ve turned the color market on its head and are excited to address a longstanding pain point for women near and far,¡± he said. ¡°Our goal has been to offer clients the chance to finally fall in love with their hair color, without having to pay a great deal.¡± -eSalon Co-Founder and CEO Francisco Gimenez
- 6. 06 HAIR COLOR FOR ALL Evolution Beauty Journey The perfect color changes as personal style evolves. We stay in touch with clients to keep up with adjustments big or small. Customization Color Fitting We consider amount of gray, hair history, eye color, and skin tone to design the color to enhance unique, individual beauty. Expertise Built on Color Our foundation in color theory informs everything we do, and allows us to constantly iterate for a smarter color offering. Guidance Personal Colorist We offer support, education, tips, and tools every step of the way, empowering our clients to be their own color masters. How we make color happiness happen.
- 7. 07 COLOR HAPPINESS ¡°It was love at first try! It was easy! I¡¯ve been a superfan ever since.¡± SYBIL H. Client since 2013 ¡°Awesome color that I can apply whenever I need it!¡± JACQUELINE H. Client since 2013 ¡°I¡¯m obsessed with eSalon. I love my hair color - it¡¯s changed my life.¡± JESSICA B. Client since 2013 COLOR HAPPINESS GUARANTEE We¡¯re committed to your color happiness. Reformulate or adjust your order anytime. Not 100% satisfied? It¡¯s on us.
- 8. Hair color. Made for you. Literally. The first and only of its kind, our bespoke hair color is formulated-to-order for our clients¡¯ unique needs and desired look. We consider everything from amount of gray and coloring history to hair¡¯s length and texture to individually blend each color. We even include personalized instructions that deliver professional results, at home. $10.00/?7 - First Order $24.95/?18 - Single Shipment $19.95/?14 - Auto-Delivery What¡¯s Inside Color Unique-to-you hair color and colorist-selected developer work together to achieve client color goals. Shampoo & Conditioner Sulfate-free and packed with beneficial proteins and amino acids to nourish hair and seal in color. Accessories All the tools to color like a pro, including two pairs of gloves, application brush, stain guard, and stain remover. 08 MADE FOR YOU The Made For You Difference UNPARALLELED EXPERIENCE Great color is just the beginning. We also deliver door to door, on the client¡¯s specified schedule, and we include personalized instructions with each delivery. EXPERT GUIDANCE We listen to clients¡¯ needs and goals to ensure we¡¯re crafting the perfect color. Need a change? A personal colorist will work with the client 1:1 anytime. AWARD-WINNING COLOR Three-time winner of Allure¡¯s Best of Beauty award for ¡°Best Home Color,¡± we use professional-grade pigments that deliver rich, long-lasting results and 100% gray coverage.
- 9. Sunswept highlights. Tailored to you. Designed to work with eSalon custom color, Lightlab lets clients create multidimensional, sunswept highlights¡ªwith complete control over the light. From gentle formulas to pro-made-easy techniques, our colorists will tailor the application, formulas, tools, and instructions to achieve each client¡¯s personal color goals. $14.00/?10 - First Order $35.00/?26 - Single Shipment $28.00/?21 - Auto-Delivery The Lightlab Difference What¡¯s Inside Lighten Lightening powder and custom-selected activator work together to achieve the desired level of bright. Shampoo & Toner Sulfate-free shampoo gently cleans, and our colorist-selected toning mask adds back pigment as it conditions. Accessories All the tools to paint like a pro, including two pairs of gloves, application brush, sectioning comb, and mixing tray. 09 LIGHTLAB TAILORED Custom-to-you tools, techniques, and formulas, to achieve the desired look. MULTIDIMENSIONAL Designed to work with base color, natural or dyed, to add depth and dimension. PROGRESSIVE Gets lighter and more dimensional with every application.
- 10. 10 SIGNATURE PRODUCTS To see our complete portfolio, visit eSalon.com Heart Lock It + Love Unconditionally Color Safe Shampoo + Conditioner This sulfate-free, color safe duo gives color-treated hair the TLC it deserves. Shampoo: 8.5 fl oz / $15/?11 Conditioner: 8.5 fl oz / $15/?11 Tinted Love Color Enhancing Treatment This temporary, professional-grade treatment refreshes and maintains vibrant hair color between applications. Available in 20 shades. 4.0 fl oz / $15/?11 Cover Story Temporary Root Concealer Our light spray temporarily uses quick-drying microfine pigments to mask grays and regrowth until the next shampoo. Available in 4 shades.* 2 oz / $15 *US only Perfect Ending Leave-In Conditioner This creamy leave-in gives round-the-clock hydration with easy detangling, frizz control, and protection against daily color-fade. 5 fl oz / $15/?11 Shining Armor Renewing Treatment Oil This super versatile lightweight treatment oil is a stylist must-have that can be used on its own or mixed into any leave-in or styler. 1.69 fl oz / $18/?13
- 11. Allure Best of Beauty Best Home Color (2014, 2015, 2016) TotalBeauty.com Reader¡¯s Choice Best Hair Color (2013, 2014) Los Angeles Business Journal Fastest Growing Business under $100MM in LA (2014) 2nd Fastest Growing Business overall in LA (2014) #Beauty20 Award Best Beauty Startup (2015) Best eCommerce Website (2016) Inc. 5000 List #74 on the 2015 list (2015) Internet Retailer #7 on Hot 100 E-Retailers (2015) InStyle Best of the Web (2011) 11 AWARDS & ACCOLADES
- 12. 12 MILESTONES 2008 2010 2012 2013 2014 2015 2016 Launch in Canada March R&D Begins March First Move Expand location to include offices, production, and on-site service space March Orders August Orders September Orders July eSalon employees September Launch in US May Orders July Launch in UK April Online Shop Launches online shop with hair care products April Orders May Lightlab launches Custom Highligh Kit November 100K 3MM 500K 1MM 2MM 100+
- 13. eSalon.com Contact Us Curtis Kelly | US Brandlink Communications curtis@brandlinkcommunications.com (212) 338-0070 Heidi Rose | UK Dowal Walker Agency heidi@dowalwalker.com (020) 7731-5459 See Yourself in Color