GACE: Networking with LinkedIn
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Networking with LinkedIn:How to Maximize Your Potential with LinkedIn by Establishing Yourself, Your College/Company and Your Brand
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GACE: Networking with LinkedIn
- 1. Networking with LinkedIn:How to Maximize Your Potential with LinkedIn by Establishing Yourself, Your College/Company and Your Brand+1 404 790 5005kelly.quattlebaum@globalmarcoms.comwww.globalmarcoms.comwww.facebook.com/globalmarcomswww.twitter.com/globalmarcomswww.linkedin.com/companies/global-marcomsKelly QuattlebaumPresident, Global Marcoms
- 2. About Global MarcomsAn international consulting company that works with small to midsized businesses and global corporations to provide support for:
- 3. Social Media Monitoring, Management, Training
- 4. Marketing
- 7. SalesWe will discuss ´What is LinkedIn
- 8. HR and Hiring Managers
- 9. Why you should use LinkedIn
- 10. Tips to help you get noticed
- 12. LinkedIn Jobs
- 14. How to build relationshipsWe will discuss ´What is LinkedIn
- 15. HR and Hiring Managers
- 16. Why you should use LinkedIn
- 17. Tips to help you get noticed
- 19. LinkedIn Jobs
- 21. How to build relationshipsAbout LinkedInLinkedIn is a business-oriented social networking site for professional networkingShare experience and RecommendationsOriginally designed ONLY to connect those you know
- 22. Open networking shifted focus from only known, trusted contacts, to a broader, global reach
- 23. Increasing 1st level connections allows you to build an expansive networkLinkedIn Statistics100 million users in more than 200 countries
- 24. 66% of users are decision makers
- 25. Users tend to be more senior level
- 26. 16% are at the management level
- 27. 28% are director/VP level or above
- 28. Correlation between number of connections and income
- 29. Those with incomes of $200 C 350K were more likely to have more than 150 connections1.http://bit.ly/LIstats08
- 30. We will discuss ´What is LinkedIn
- 31. HR and Hiring Managers
- 32. Why you should use LinkedIn
- 33. Tips to help you get noticed
- 35. LinkedIn Jobs
- 37. How to build relationshipsHR and Social MediaHow are HR professionals using Social Media?
- 38. Toolbox.com/PJA survey1 revealed that:
- 39. HR pros consume Social Media content more than editorial and vendor content
- 40. CNNmoney2: ＾active participation in social media is an important component of the HR job role￣
- 41. Approximately half of all employers (HR pros) use Social Networking to screen potential employees3
- 42. 35% have not hired an applicant due to questionable online content
- 43. What Social Media tools to HR pros use most?
- 44. LinkedIn (95%), Facebook (58%) and Twitter (42%)41.http://bit.ly/ctEw2F2.http://bit.ly/bGHRqQ3.http://bit.ly/aU68tt4.http://bit.ly/SHRMSM2011
- 45. We will discuss ´What is LinkedIn
- 46. HR and Hiring Managers
- 47. Why you should use LinkedIn
- 48. Tips to help you get noticed
- 50. LinkedIn Jobs
- 52. How to build relationshipsWhy Use LinkedIn?Showcase your experiencePowerful tool to locate prospective employers and employeesStay connected to contactsAllows HR, hiring managers or prospects to find youSEO and SMO
- 53. SEO and SMOSearch Engine Optimization
- 54. Improves results in search engines (i.e. Google)
- 55. Allows people to find you
- 57. Improves results in search engines
- 58. Increases ability to locate you or your company
- 59. Drive traffic to Web content via social mediaSEO and SMOLinkedInTwitterPlaxoAmazon Reviews
- 60. We will discuss ´What is LinkedIn
- 61. HR and Hiring Managers
- 62. Why you should use LinkedIn
- 63. Tips to help you get noticed
- 65. LinkedIn Jobs
- 67. How to build relationshipsTips for Getting NoticedCreate a Public Profile
- 69. Update your status often
- 70. Get recommended
- 71. Expand your networkTips for Getting NoticedCreate a Public Profile
- 73. Update your status often
- 74. Get recommended
- 75. Expand your networkPublic Profile
- 76. Create a Public ProfilePublic profile links directly to your account
- 77. Appears in search enginesSEO and SMOLinkedIn Public ProfileLinkedIn Search
- 78. Create a Public ProfilePublic profile links directly to your account
- 79. Appears in search engines
- 80. Enables anyone to view your profileNon-LinkedIn users
- 81. Tips for Getting NoticedCreate a Public Profile
- 83. Update your status often
- 84. Get recommended
- 85. Expand your networkCustomize Your HeadlineHeadline appears in LinkedIn search
- 86. Customize to tell users who you are, what you want
- 87. Can include email address to enable others to contact youName [at] domain [dot] comUse public email address
- 88. Tips for Getting NoticedCreate a Public Profile
- 90. Update your status often
- 91. Get recommended
- 92. Expand your networkStatus UpdatesHelps your profile stay fresh, active
- 93. Appears on LinkedIn home page for 1st level connections
- 94. Keeps your network and viewers informedTips for Getting NoticedCreate a Public Profile
- 96. Update your status often
- 97. Get recommended
- 98. Expand your networkGet RecommendedImproves SEO
- 99. Appears on contact¨s profile and updates
- 100. Adds credibility
- 101. Gives viewers insights into your strengths and valueTips for Getting NoticedCreate a Public Profile
- 103. Update your status often
- 104. Get recommended
- 105. Expand your networkExpand Your NetworkMore 1st level contacts means a better view of the LinkedIn network
- 106. More contacts means more exposure
- 107. More optionsWe will discuss ´What is LinkedIn
- 108. HR and Hiring Managers
- 109. Why you should use LinkedIn
- 110. Tips to help you get noticed
- 112. LinkedIn Jobs
- 114. How to build relationshipsNetworking TechniquesConnect to Classmates and professorsGroup, association and church membersColleagues Friends and neighborsAnyone you meet while networkingOpen networkers connect to anyoneToplinked, LION, Open NetworkerEmail address in headline or profileCheck the contact settings
- 115. Networking EtiquetteDO NOT invite someone to connect unless you know them, have met them or are SURE they are an open networkerDO NOT use text or Twitter abbreviations or improper formatting in your invitationsDO NOT spam your network with constant email updates
- 116. Networking EtiquetteDO invite those you have met or knowDO personalize your invitation, including how you know him or herDO Like and Comment on status updates from your contacts
- 117. We will discuss ´What is LinkedIn
- 118. HR and Hiring Managers
- 119. Why you should use LinkedIn
- 120. Tips to help you get noticed
- 122. LinkedIn Jobs
- 124. How to build relationshipsLinkedIn JobsLinkedIn Jobs suggests positions of interest
- 125. Allows you to search byCompanyLocationDate PostedJob FunctionIndustryExperience Level
- 126. LinkedIn Career Explorer betacareer.linkedin.com
- 127. Jobs on LinkedIn GroupsGroups have job boardsConnect to groups related to marketing or your industry of interestConnect to groups managed by your target companies or their employeesConnect to groups related to career search, recruiting or HRSome groups are exclusive or limited, so read the group description
- 128. Groups for Job SeekersJob & Career Network
- 129. The Job Board (Find A Job, Post a Job)
- 130. JOBS 2.0 South (Southern US) Houston Miami Dallas Austin Atlanta Nashville Memphis Baltimore El Paso
- 131. Linked:HR (#1 Human Resources Group)
- 132. Job Openings, Job Leads and Job Connections!
- 133. Atlanta Linking
- 134. Business 400 Inc.
- 135. Chambers of Commerce
- 136. Metro Atlanta Chamber of Commerce
- 137. Professional Associations in your industryWe will discuss ´What is LinkedIn
- 138. HR and Hiring Managers
- 139. Why you should use LinkedIn
- 140. Tips to help you get noticed
- 142. LinkedIn Jobs
- 144. How to build relationshipsFinding EmployersFollow target companies on LinkedInTIP: Use ＾insightful statistics￣ to identify related companies (i.e. employee career path, others viewed)Connect to employees you know or who are open networkers
- 145. Advanced search allows you to identify companies by:IndustryLocationSize
- 146. Finding EmployeesAdvanced search allows you to identify prospective employees by:IndustryLocationCompanyTitleJoin groups related to your industrySearch through the member directoryPost job openings on group discussion boards
- 147. We will discuss ´What is LinkedIn
- 148. HR and Hiring Managers
- 149. Why you should use LinkedIn
- 150. Tips to help you get noticed
- 152. LinkedIn Jobs
- 154. How to build relationshipsBuilding RelationshipsCommunicate with your networkPersonalize your messagesContacts are more likely to support you if they feel the message/request was directed to themAcknowledge achievements and positive status postsLike the informationSend a message
- 155. On-campus & Group TrainingKelly offers hands-on training seminars on LinkedIn On-campus training for your students or Career Center staffCustomized group trainingLinkedIn for Business hands-on seminar Save $50 with GACE code by Sundaywww.globalmarcoms.com/events
- 156. SummaryLinkedIn is a fantastic tool for colleges, students and employersImproves SEO, allows decision makers to find youAdds credibility via content and recommendationsIncrease awareness of you and your capabilitiesLet¨s connect!www.linkedin.com/in/kellyquattlebaum
- 157. Networking with LinkedIn:How to Maximize Your Potential with LinkedIn by Establishing Yourself, Your College/Company and Your BrandQuestions?+1 404 790 5005kelly.quattlebaum@globalmarcoms.comwww.globalmarcoms.comwww.facebook.com/globalmarcomswww.twitter.com/globalmarcomswww.linkedin.com/companies/global-marcomswww.twitter.com/kquattlebaumwww.kellyquattlebaum.comwww.linkedin.com/in/kellyquattlebaumKelly QuattlebaumPresident, Global Marcoms