Hello class! My name is Rachael Zylstra.
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Rachael Zylstra received her bachelor's degree in journalism from Michigan State University in 2008. She is currently pursuing her master's degree in public relations from MSU while working full time at University Relations, where she is responsible for new media strategies. Through her graduate program, she hopes to learn how to become a more effective writer for the web and better utilize multimedia to tell stories in unique ways.
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Hello class! My name is Rachael Zylstra.
- 1. Rachael ZylstraI hail from Grand Rapids, Mich., and I now live in East Lansing, Mich. I’m passionate about writing news stories and 140-character tweets, event planning, brand strategy and management, and anything new media. I’m a sushi fanatic, Spartan for life, dog lover and beach bum.Meet Rachael Zylstra | JRN 730
- 2. A little backgroundI received a bachelor’s degree in journalism from Michigan State University in 2008. During my undergraduate career, I worked as a general assignment reporter at the City Pulse, in Lansing, and The State News, in East Lansing.I’m currently pursuing a master’s degree in public relations from MSU. I will graduate in Dec. 2011.I currently work full time at University Relationsat MSU.I’m a communications specialist and I’m responsible for all things new media. I also maintain the msu.edu homepage, and help with marketing and branding strategies. Spartans Will.Photo courtesy University Relations Meet Rachael Zylstra | JRN 730
- 3. Web 2.0 experienceAt my job at University Relations, I work with Web 2.0 concepts each day. I have experience with: Blogs
- 4. Social media platforms such as Facebook, Twitter, YouTube, and Flickr
- 5. Accessibility and usability
- 6. RSS feeds
- 7. Web, style guides and standards
- 8. Content management systems
- 9. Writing for the web
- 10. SEO
- 11. Multimedia productionImage courtesy alexjamesbrown.comMeet Rachael Zylstra | JRN 730
- 12. What I hope to learnJournalism has changed drastically since I got my undergraduate degree—and that was only a few years ago!With emerging technologies taking the stage in journalism and the news, I hope to: Learn how to become a more effective writer for the web.
- 13. Utilize multimedia to its maximum potential to help tell my story in a unique and interesting way.
- 14. Better understand the ethics with new media and journalism.
- 15. Consume news online in a more comprehensive way.Image courtesy caytonphotography.comMeet Rachael Zylstra | JRN 730
- 16. Get social with me!facebook.com/rachaelzylstraTwitter.com/rachaelzlinkedin.com/in/rachaelzylstraMeet Rachael Zylstra | JRN 730