Joe edwards twitter
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The document discusses how Twitter can be used in business and provides examples. It notes that Twitter has over 190 million users who generate over 65 million tweets per day. While some see these statistics as irrelevant, the document argues that businesses should use Twitter to engage their audience. It provides examples of how companies like Cisco, Dell, and Zappos have used Twitter successfully to increase engagement, sales, and customer service. The document also outlines various tools and features of Twitter that can help businesses collaborate and promote their content.
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Joe edwards twitter
- 1. 10 MINUTES OF TWITTERJOE EDWARDS HURRICANEtwitter.com/makethedentlinkedin.com/in/makethedentwww.bethehurricane.com
- 3. What it isMircoblogging - and some
- 6. Some Factsand their irrelevance190m users (July 2010)*65m tweetsA DAY*20%+ brand engagement***http://techcrunch.com/2010/06/08/twitter-190-million-users/**http://paidcontent.org/article/419-1-out-of-5-tweets-mention-brands-products/
- 7. Why irrelevant?YOUR audience is there.Shouldnt you be?
- 8. Go and find out
- 9. Go and find out
- 10. Ways to use itand their irrelevancePersonally Education Networking EntertainmentIn Business Voyeurism Promotion Competition Customer Service Crowd Sourcing Educate Intimacy Lead Gen
- 12. Cisco B2BCTO 1.4 m followersSaved $100,000+Live QnA with CEOContinuous engagement90 x more people attended SM launch108 Cisco feeds 2m followers
- 13. Dell B2C$6.5+ Million (Dec 2009)Track salesOutlet StoresCouponsCustomer ServiceCrowd Source
- 14. ZapposB2C489 Employees on twitterNo policyIntimacyCEO 1.7 m followers
- 15. Twiffic Tools (sorry had to do it at some point). and all free to use
- 16. DesktopMultiple accountsReal time searchSchedulingURL shorteningMultiple networks
- 17. CollaborationMultiple accountsTask assignmentSearchSchedulingURL shorteningMultiple networks
- 20. What Ive not mentionedTwitter etiquetteFollowing and followers#FFAutomationIntegrationContentTime & resource
- 21. @makethedent
Editor's Notes
- #4: Twitter is a social network allows to to communicate, broadcast and share in 140 characters (or less)There are 100s of benefits to using twitter on a daily basis both personally and for your business
- #5: Point out listsFollowingSocial stream
- #6: @ - know as @replies this is a method of replying to somebodies tweet, but unlike DMs they are in in the public domain and will be seen in your social stream# - hastags are used to tie tweets together around a conversation or topic for instance we have #svlive for this event, if your do a search for twitter under #svlive you will be able to see all the people discussing the event RT this is when a tweet is re-posted by another user, its benefit is that your tweet will get more impressions throughout the social network (more people will see it), it also proves you are posting valuable contentLists are a method to organise the people you follow into groups, its good to get listed as it will align you with your specialty (thought leadership), makes you easier to find within specialitiesDM a direct message is the method to communicate with followers out of the public domain think of it as email in 140 charcters
- #8: This is not supposed to be a scare tactic, its supposed to prompt you to find out whos talking about your brand. I would imagine every business in this building will have a target audience at the very least on twitter if not customers.So you will need to do some research before you enter into the channel
- #9: Search.twitter.comWordsPlacesLanguagesHastagsDatesAttitudesRetweetsThere are plenty of other tools out there to search twitter
- #10: Search.twitter.comWordsPlacesLanguagesHastagsDatesAttitudesRetweetsThere are plenty of other tools out there to search twitter with
- #11: PersonallyWhen I first started on twitter like most people I think I had that I dont get it moment, but as soon as I found some key people to follow (using the twitter search, other peoples lists, and seeing who others were talking to via RTs), I found it was a massively educational tool, people are always pointing to great postsI have meet with quite a few other tweeters that have directly come from following them on twitter, there are also many tweetups (networking events organised via twitter) a quick google search and youll find some in your area.In BusinessIf youve started using twitter search, youve already started to become a voyeur, this is a great way for initial feedback and opinion on your brand or productPromotion event, product launch, new service, sales (free download after you tweet about the company)Run competitionsCustomer service run via twitter (reduce phone call costs)Crowd sourcing ask you target market about an idea you have for a new product, get them to help you out with a campaignEducate provide tips on how to get the best out of your product, Q and A sessions with members of staffIntimacy let people know what your business is up too day to day (insider information), let your customers into your brand culture, the good bad and the ugly, create a great story and transparency. 1 to 1 dialogueLead generation follow your target market, engage with them give them a reason to communicate with you and begin your relationship