Kho Chang Ching Chinese restaurant wants to strengthen its brand and increase market share against growing competition. Its objectives are to strengthen customer loyalty, expand its market share, and increase brand recall as a delicious and classy restaurant. The document outlines Kho Chang Ching's brand personality as exclusive, classy, and prestigious. It aims to target modern, high class cuisine lovers between ages 30-50. It proposes using various marketing techniques like discounts, family packages, print ads, radio ads, and online ads to attract, engage, convince, and retain customers.