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LinkedIn for Business What, Why & How
Agenda LinkedIn - What do you know? Business social networking Twitter, Facebook How to get started What next?
What is LinkedIn? Contact Network Direct and Indirect connections Job postings Research potential employees/customers Ask & Answer Questions (become the expert) Professional introductions
Your business billboard Groups Polls Applications
Dos & Donts Do: Keep it professional Keep it updated Allocate time Dont Use the standard invitation language Network with people you dont know Be negative (respond positively or not at all)
How to get started #1 Build a profile Headline with keywords, picture, contact information, website, interests #2 Connect to your business contacts #3 Ask and answer questions
Whats next Recommend and introduce colleagues Learn about your network, your contacts and their contacts Add Outlook or browser toolbar to stay connected Incorporate into your business life at least once a week
What else? Join and/or start & run groups Recommend each other and solicit recommendations Look for other business people with similar business interests as potential customers
Hints Keep updated Invite People you may know List your self as a speaker Get creative - see what others in your industry are doing & saying Get started, start slowly, get it right
Applications Wordpress (Blog) 際際滷share (Presentations on the web) Box.net (File storage on the web) Polls Huddle (Group collaboration)
Exercise Find someone or something Locate an interesting group Assignment: Invite each other and all business contacts Review Duct Tape Marketing website
Questions? Contact: Ken Nangle [email_address] [email_address] Ken Nangle Consulting/OMBNexgen

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Business Social Networking

  • 1. LinkedIn for Business What, Why & How
  • 2. Agenda LinkedIn - What do you know? Business social networking Twitter, Facebook How to get started What next?
  • 3. What is LinkedIn? Contact Network Direct and Indirect connections Job postings Research potential employees/customers Ask & Answer Questions (become the expert) Professional introductions
  • 4. Your business billboard Groups Polls Applications
  • 5. Dos & Donts Do: Keep it professional Keep it updated Allocate time Dont Use the standard invitation language Network with people you dont know Be negative (respond positively or not at all)
  • 6. How to get started #1 Build a profile Headline with keywords, picture, contact information, website, interests #2 Connect to your business contacts #3 Ask and answer questions
  • 7. Whats next Recommend and introduce colleagues Learn about your network, your contacts and their contacts Add Outlook or browser toolbar to stay connected Incorporate into your business life at least once a week
  • 8. What else? Join and/or start & run groups Recommend each other and solicit recommendations Look for other business people with similar business interests as potential customers
  • 9. Hints Keep updated Invite People you may know List your self as a speaker Get creative - see what others in your industry are doing & saying Get started, start slowly, get it right
  • 10. Applications Wordpress (Blog) 際際滷share (Presentations on the web) Box.net (File storage on the web) Polls Huddle (Group collaboration)
  • 11. Exercise Find someone or something Locate an interesting group Assignment: Invite each other and all business contacts Review Duct Tape Marketing website
  • 12. Questions? Contact: Ken Nangle [email_address] [email_address] Ken Nangle Consulting/OMBNexgen