Margaret DeJong Resume
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Margaret DeJong is a psychology major and sociology minor expected to graduate from Connecticut College in May 2014. She has relevant coursework in research methods, statistics, and topics related to gender and society. Her internship experience includes account management and presentation work for Venables Bell & Partners on clients like Audi. She has also written articles for Her Campus magazine and coordinated PR for the Vagina Monologues at her college. For her independent study, DeJong developed and executed a quantitative study comparing public service campaigns and their effectiveness in changing attitudes toward mental illness.
Margaret DeJong Resume
- 1. MARGARET DeJONG 29 Rice Spring Lane Wayland, MA 01778 (774) 270-1346 mdejong@conncoll.edu EDUCATION CONNECTICUT COLLEGE, New London, CT BA expected May 2014 Major: Psychology Overall GPA 3.839 Minor: Sociology Selected Scholar: Holleran Center Program in Community Action and Public Policy Certificate expected May 2014 Honors: Psi Chi National Psychology Honor Society 揃 Dean's High Honors and Honors Relevant Courses: Research Methods in Psychology 揃 Psychological Statistics 揃 Race, Gender and the Mass Media 揃 Sex, Gender and Society 揃 Behavioral Economics Relevant Skills: SPSS; InDesign; Microsoft Excel DANISH INSTITUTE FOR STUDY ABROAD, Copenhagen, Denmark Fall 2012 Relevant Courses: International Advertising in a European Context 揃 Designing Communication Campaigns RELATED EXPERIENCE Venables Bell & Partners, San Francisco, CA June 2013 - August 2013 Account Management Contributed as team member on Audi Account Intern Distributed weekly analysis via email to 200 people at partner agencies detailing competitive landscape Created 5 presentations on several competitors work Presented brand overview to Partner/Head of Strategy on Tesla Presented at weekly Audi Team Meetings on targeting Millennials and utilizing Vine app Analyzed competitors work and created case studies to be presented to the Premier Protein client Collaborated with other interns to create a potential campaign for gas station brand ConocoPhillips Presented ConocoPhillips campaign to the President and Co-founder of the agency Her Campus, Connecticut College Fall 2013 Spring 2014 Writer Author articles for Connecticut College chapter of online collegiate magazine Vagina Monologues, Connecticut College Fall 2013 Winter 2014 PR Co-Chair Created advertisements, press releases, articles and promotional videos to raise awareness SELECTED ACADEMIC EXPERIENCE Independent Study, Psychology Department, Connecticut College Fall 2013 Student Researcher Developed and executed quantitative study, Effectiveness of Campaigns on Changing Attitudes toward Mental Illness Conducted research comparing 5 public service campaigns to determine most persuasive strategy Utilized psychological scales to assess impact of campaigns on participants response to mental illness Analyzed and compiled data using SPSS Synthesized and presented findings at both the Connecticut College Holleran Center conference, April 2014 and Connecticut College Psychology Department Conference, April 2014 International Advertising, Business Department, Danish Institute of Study Abroad Fall 2012 Student Learned about effectively advertising and branding products across cultures Created a portfolio presentation on a company that effectively branded itself in different countries Presented with a team on a potential campaign for a popular Danish music product company Collaborated with a team to create profiles of target customers for specific brands Designing Communication Campaigns, Communications Department, Danish Institute of Study Abroad Fall 2012 Student Acquired understanding of effective and successful campaign strategies Developed potential analysis and action plan for a Danish architecture firm Collaborated with team to create a portfolio that analyzed and created a strategy for a bankrupt company ADDITIONAL EXPERIENCE Residential Education and Living, Connecticut College Fall 2011 - Spring 2013 Floor Governor Planned and implemented educational/social programming to foster awareness and build community Created advertisements for residence hall events Collaborated effectively to strategize and implement staff goals Senior Week Committee, Connecticut College Spring 2013 Chair of Supervised committee of 6 peers to plan and execute large event for 400 college students Sub-Committee Relayed progress and ideas to entire execute board; Managed $4,000 budget Spill, Inc. Cambridge, MA Summer 2012 Researcher Conducted qualitative research for online student support network