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- 1. 3212 Meadowbrook Drive Concord, CA 94519 925.876.2269 melvillebearns@gmail.com MEL BEARNS OBJECTIVE Work for an organization that values innovation, bold ideas and creative leadership. SKILLS & ABILITIES Content strategy and development for all media. Copy writing, multimedia production, cross- cultural communications, social and media relations. Bilingual/bicultural (Sp/Eng.) Adept at identifying opportunities & solving problems. Highly organized & detail-oriented. Skilled public speaker and presenter. Excel at team leadership and cross-department collaboration. EXPERIENCE SOCIAL MEDIA COMMUNITY MANAGER KINDRED HEALTHCARE, INC September 2015 to present Content development for Hospital Division social media channels for leading healthcare provider in U.S. Responsible for identifying patient and employee candidates and securing interviews to publish broad range of posts and blog content. Liaise directly with Director of Online Reputation to assist facility leadership with strategies and tactics to improve online profiles. Provide strategic direction and hands-on support to further multicultural initiatives. COMMUNICATIONS SPECIALIST/COMMUNITY LIAISON DONOR NETWORK WEST July 2010 February 2015 Content strategy and development for collateral, web and social media for 3rd largest organ procurement organization in U.S. Responsible for the creation and production of video and broadcast media, campaign development, community outreach and education. Translation and content proofreading for critical process documents. Provided media interviews and coordinated volunteer activity. Collaborated closely with other departments and led key creative initiatives. OWNER/CREATIVE DIRECTOR CUATRO COMMUNICATIONS January 2000 July 2010 Strategic planning, creative development and copywriting for a broad base of clients. Provided complete range of services for the development and production of web, video and broadcast media. Offered integrated support services for marketing and promotional campaigns in alliance with agencies and directly to clients. MARKETING DIRECTOR WILDERNESS TRAIL BIKES May 1997 November 1999 Created the first online presence for a high end bicycle and component manufacturer. Responsible for all copy and development of sales materials, collateral and web content. Revamped trade presence and sponsorship programs. Principal trade publication and media liaison. Supported international sales team and identified new business opportunities. ACCOUNT SUPERVISOR THE BRAVO GROUP June 1996 April 1997 Agency point of contact and team leader for Bank of America and Chevron accounts. Oversaw continuity of advertising and promotional plans, including development of new strategic initiatives and creative development for the Latino market.
- 2. Page 2 ACCOUNT EXECUTIVE SOSA, BROMLEY, AGUILAR AND ASSOCIATES July 1993 June 1996 Agency point of contact for Bud Light, Norelco, Clairol and Pontiac accounts. Worked closely with award-winning creative teams to concept and produce effective advertising and marketing campaigns for the Latino market. Managed the Latin American Burger King franchisee group account and led the development of a creative platform that was adopted globally. Worked closely with media department to maximize placement and secure promotional opportunities for clients. ACCOUNT EXECUTIVE/PROMOTIONS MANAGER CASANOVA & PENDRILL January 1991 June 1993 Agency point of contact for Wonder Bread, Dial Soap, Miller Brewing Co. and Pacific Bell accounts. Managed work flow and client requests. Secured community event engagements for product sampling and negotiated sponsorship opportunities. Oversaw implementation of regional campaigns for Miller Lite and managed a successful promotional contest that ran in the top 6 U.S. Latino markets. Helped Wonder Bread develop market positioning and air the brands first Latino campaign. MARKETING SUPERVISOR SUPERIOR FIREPLACE COMPANY August 1988 November 1990 Managed the inventory and distribution of all product installation and information collateral for the leading prefabricated fireplace manufacturer. Assisted with development of new collateral and sales pieces. Worked closely with customer management team to execute a yearly travel rewards campaign. Oversaw shipping of collateral orders to distributors and builders. EDUCATION UNIVERSITY OF CALIFORNIA, IRVINE BA, COMMUNICATIONS SADDLEBACK COLLEGE, MISSION VIEJO AA, COMMUNICATIONS DMB&B MASTER MARKETING COLLABORATIVE, SAO PAULO DONOR NETWORK WEST DONOR FAMILY APPROACH AND AFTERCARE, OAKLAND COMMUNICATION Led pilot project to increase social media followers and improve online reputation scores for SF Bay Area long term acute care hospital. Assisted with video production projects. Initiated successful employee Pride of Purpose profile series. Work directly with corporate and facility leadership to develop and implement strategic initiatives. Led development of video Understanding Brain Death. Concepted and wrote scripts in Spanish and English, coordinated development of detailed medical illustrations and animation, secured talent (Neurosurgical MDs), managed logistics and oversaw production. LEADERSHIP Board Member Eagle Peak Montessori School Past Board Member AMAT (Asstn. for Multicultural Affairs in Transplantation) Past Chair AMAT Latino Work Group Past Member Donate Life America, Social Media Taskforce REFERENCES WWW.LINKEDIN.COM/IN/MELBEARNS