Media-Literacy-Information-Literacyand-Technology-Literacy (1).pptx
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This document discusses different types of literacy: media literacy, information literacy, and technology literacy. It defines each type and provides examples. Media literacy involves accessing, analyzing, evaluating, and creating various media forms. Information literacy is about locating, evaluating, and communicating information. Technology literacy refers to using technological tools to access, manage, integrate, evaluate, create and share information. The document also discusses key concepts of media literacy, such as how all media messages are constructed and can have commercial or social implications. It notes each medium has a unique form that influences the messages able to be communicated.
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Media-Literacy-Information-Literacyand-Technology-Literacy (1).pptx
- 1. Media Literacy, Information Literacy, and Technology Literacy Lonzaga Golosinda Jamilo Lauronilla Sapine REPORTERS:
- 2. What I Need to Know In this lesson, you will dig deeper into these lifelong skills. Specifically, you will: 1.Identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL 11/12IMIL IIIa-2), and 2.Understand and value the concept of Media and Information Literacy as a whole
- 3. PRE TEST !
- 4. PRE - TEST 1. This type of literacy is able to access, manage, and integrate technologies to create and communicate information a. Media Literacy b. Information Literacy c. Technology Literacy d. Media and Information Literacy
- 5. 2. This type of literacy evaluates different media forms and how can they be analyzed, evaluated, and created to send out messages efficiently and ethically. a. Media Literacy b. Information Literacy c. Technology Literacy d. Media and Information Literacy
- 6. 3. This type of literacy identifies what the information is for, where to find it, and how to evaluate it. a. Media Literacy b. Information Literacy c. Technology Literacy d. Media and Information Literacy
- 7. 4. This type refers to how a person is able to look for relevant information from various media with the help of technology. a. Media Literacy b. Information Literacy c. Technology Literacy d. Media and Information Literacy 5. These are acquired data for specific purpose. a. Information b. Technology c. Media d. Literacy
- 8. In the previous lesson, you have learned that communication is a process of sharing and conveying messages or information from a source to a receiver through and by communication channels, media tools, contexts, and cultures. Media and information is the core of communication and thus, a vital part of it. REVIEW
- 10. Definition of Media Literacy, Information Literacy, and Technology Literacy
- 11. Media Literacy The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies.
- 12. Information Literacy The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.
- 13. Technology (Digital) Literacy The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can access, manage, integrate, evaluate, create and communicate information.
- 14. ACTIVITY !
- 15. Activity Comparison Contrast Media Literacy vs Information Literacy Media Literacy vs Technology Literacy Information Literacy vs Technology Literacy
- 16. Access - What kind of media were you absorbing? How did you get it? Analyze - Where you making sense of its message? Do you need these information? Evaluate - Were you aware that each message was created by someone with their own goals and opinions? Create - When you create a media, like facebook post or an instagram story, what is your responsibility to those who view it? Act What do you do with all that information you just received? Can you access or locate other credible information sources?
- 18. All media messages are constructed Messages, as products of media, are created by sources who deliberately or unconsciously choose the quality and quantity of content they wish to send or disseminate - what to include, what to leave out, and how to portray such information. These decisions follow the creator's opinions and perspective, either intentional or instinctive, as influenced by their prior knowledge, assumptions, and biases.
- 19. Audiences negotiate meaning Meanings are truly in people. The meaning of any media product is not solely formed by the source or its creators but a collaboration between them and the audience - which means that the different audiences may have varied takeaways from the same content. Much like how creators have their influences in the messages they create, we, as consumers also have our own baggage too which determines how we react to and interpret messages.
- 20. Media messages have commercial implications A lot of the media messages that we consume every day are funded by advertisements or financed by businesses. Thus, some of these content are bound to sell a product or service or make a profit. For instance, some advertisements come in the guise as informative articles but are actually luring audiences to buy their product.
- 21. Media message have social and political implications media, as vehicles of information, may convey ideological messages about values, power, and authority. The media as the press, being the fourth estate, also has an explicit capacity of advocacy and implicit ability to frame social and political issues.
- 22. Each medium has a unique aesthetic form You must remember that the kind, quality, and quantity of information that you can communicate is determined by the media that you use. This includes the technical, commercial, and creative demands of each medium.