[MIX2018]用戶體驗於人工智慧時代的挑戰 - 許伯圳／Microsoft SwiftKey 首席工程師

May 28, 2018Download as PPTX, PDF1 like709 views

透过日趋精準的预测，人工智慧将可以大幅改善用户经验。同时，这也在介面和互动设计上带来新的挑战。人工智慧的演算法能带来更多的方便，但也可能出现使用者无法预测的行為。我们该怎麼做才能在提供智能预测的同时，保持使用者的主控权？我们能怎麼透过介面设计的引导，帮助使用者利用智能预测达到他们想要的结果？在这次演讲中，我将探讨设计在人工智慧时代所面临的挑战，并分享我们在研发行动装置的输入法与影像辨识中所得到的经验。

創新設計年會
用戶體驗於人工智慧時代的挑戰
Bo-June (Paul) Hsu 許伯圳
Microsoft SwiftKey

創新設計年會
Introduction
全局思考?破局應用
Holistic thinking
Outside the box applications
How do we think
outside the box?

創新設計年會
AI Recommendations
? Sort by probability ? scan results one at a time
? How can we help users find result faster?
Input AI Ranker Results
Keyboard
Model
pot 0.09
opt 0.08
lot 0.06
…

創新設計年會
AI Recommendations Fixed location for
uncorrected word
pot 0.09
opt 0.08
lot 0.06
…
ppt 0.01

創新設計年會
AI Recommendations
ㄧㄤˊ
1. 楊
2. 洋
3. 陽
4. 揚
5. 羊
6. 佯
…
38. 鸉
佯揚?Probability

創新設計年會
AI Recommendations
? Show top-k candidates
with highest probability
? Add all candidates in
well-known order
ㄧㄤˊ
1. 楊
2. 洋
3. 陽
Probability
佯
揚
Radical/#Strokes 部
首/
筆
畫
數
--------
1. 佯
2. 垟
3. 婸
…
38. 鸉
BinarySearch

創新設計年會
AI Actions
(a) (b) (c)
What happens when AI is wrong?
(a) (b) ?
Microsoft PIX

創新設計年會
│
AI Actions
p│pp│ppt│pot │pot│po│p│pp│ppt│ppt │ Bad autocorrectionHopefully no correction
│p│pp│ppt│pot │ppt │ Bad autocorrectionQuick undo on backspace
ppt

創新設計年會
AI Actions
Wrong wordBackspaceRetype Wrong wordUndoRetype
hello

創新設計年會
AI Cues
Lower
Cognitive Load
(認知負荷)
Greater
User Satisfaction?

創新設計年會
AI Cues
Placebo Effect (安慰劑效應)
? Cloud = Intelligent

創新設計年會
AI Cues
Dictionary updated
automatically in the
background
Explicit notificationDictionary added: Baby
● Artificial intelligence
● Baby
○ Restaurants
○ Internet slang
○ Abbreviations
Recommended Dictionaries Users in control
Baby
Graco
Uppababy
MamyPoko
…

創新設計年會
Conclusion
Optimize for holistic user experience
Sort by probability
What shortcuts can we design to reduce effort?
Optimize averages
What are frustrating but maybe rare scenarios?
Minimize distractions
How do we help users appreciate the value of AI?

創新設計年會
Conclusion
Outside the box thinking may challenge existing practices

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兩件不可思議的事。第一件是，我們身處在全世界高山最密集的島嶼中，我卻得到四十多年後，才進行人生中的第一場山岳活動。而在我成長的過程中，不管是家庭、學校、社會，「登山」這件事彷彿不曾存在過，不曾試圖進入我的人生，這也讓我意識到，我們的教育、體制與我們的日常生活是多麼地遠離我們所處的土地。另一個不可思議的事是，我至今仍未能學會游泳，在這個擁有 1139 公里海岸線的島嶼。而這就是我們成長的環境。我們看不見體制，體制卻如影隨形。自然環繞著我們，我們卻視若無睹。長大後，X 世代的我們，有些幸運的，在體制的制約下覺知過來，於是開始一邊抗拒（瓦解）著上個世代的價值體系，一邊尋找著未來的可能，努力從一個被舊有體制馴化的人，學習變成一個真正自由的人。而或許，這就是我想要透過媒體傳達的事吧。許多人在探究著新媒體，但我一直覺得媒介只是個手段，一種內容傳遞的形式。數位媒介的使用，是經營媒體者必須學習的新技術，但或許不應拿來做為一個媒體新、舊的區隔。更何況隨著時代的推移，世代的演變，媒體甚至必須重新學習舊的媒介技術。每一個新媒介的產生，都會在人類社會造成影響，並重新定義舊的媒介，從岩刻、甲骨、造紙術、古騰堡、蒸汽機、電磁、廣播、電視、網路，「媒介即是訊息」麥克魯漢如是說。

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人机互动的设计，随着我们使用的工具，机器，系统而不断改变。近年来人工智慧的急速发展，挑战了某些人机互动领域的假设。其实复杂，聪明，自动化的系统在我们的周围早已存在。因為良好的设计，使得我们只需要简单的心理模式，即能使用无比复杂的系统。系统的能力愈来愈强，然而人对系统的认知，人的能力，需求和态度是否跟着适应？设计者的责任是什麼？此时，正是应该不负责任地提出问题，进行系统性探讨的时候。

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AI 時代帶著我們的興奮、焦慮、迷茫…滾滾而來，AI 究竟發展到什麼程度？民眾、技術專家、企業眼中的 AI 有何不同？作為科技行業從業者的我們，需要了解什麼、做什麼，如何面對 AI 的浪潮，如何選擇我們自己的發展道路？ AI 究竟會為產品設計帶來怎樣的變化？我們有什麼可以依靠的，有什麼需要突破的，有什麼值得堅守的？我們能怎樣抓住AI的浪潮，實現個人的成長，做出有意義的事業？產品、體驗設計與 AI 的先行者吳卓浩老師將為大家帶來他的思考和實踐，和大家一起跑步進入 AI 時代，追尋 AI 時代的產品設計之道。

[MIX2018]Making Banking Joyful-DBS數位轉型之路 - 何子明 / 台灣星展銀行董事總經理悠识学院

何先生於 2014 年 3 月加入星展銀行（台灣）擔任董事總經理一職，2001 年 6 月加入星展銀行的投資銀行部擔任董事總經理一職。在加入星展銀行之前，何先生自 1998 年起在美國摩根大通銀行於亞洲的全球電信、傳媒與科技集團擔任負責人。何先生職業的開端是於紐約的大通銀行作為一名兼併與收購部門的專家，之後他專攻於紐約及亞洲之傳媒與通信業。何先生在擔任星展亞洲融資首席執行官之前，曾於 2009 年擔任星展銀行中東地區負責人，2010 年擔任星展銀行之馬來西亞負責人，並於 2001 至 2011 年中期間擔任星展銀行電信、傳媒與科技行業（TMT）全球負責人。

[MIX2018]壞部當棄新勢考驗 - 宋捷仁／USPACE悠勢科技 CEO悠识学院

食物放久了會壞問題放久了也會這時候你可以選擇無視，或是把腐壞的食物吞下肚，邊吐，邊想怎麼解決問題，這樣一來，身陷問題其中的時候才會有最好的解法，如同泰姬瑪哈陵。而設計，就是為了解決問題而存在，而設計也因為能解決問題而有價值。設計的迷人，讓休學後的賈伯斯，回學校唯一聽的課程，就是字型設計美學，我是 USPACE 的執行長兼共同創辦人，同時曾也是專業平面設計師，我將解析從發想到實踐創新設計解決台北市以及全球一線城市都有的停車問題，並且透過廣告設計傳達破壞式創新的核心價值理念達到價值認同，讓共享經濟衍伸的相關問題，讓政府、同業與競爭對手買單！

[MIX2018]設計的文化衝擊 – 當東方遇上西方 - Alfreda Yu／Isobar Experience Design Director悠识学院

講者將分享她從美國矽谷一路走來到香港 Isobar 之後的用戶體驗設計經驗。從小受西方教育，在美國一路念到史丹佛大學人機碩士，近年來回到香港工作，接觸到許多中國專案，接受文化衝擊的洗禮可見一斑，因此她將從「外人」的角度分享她在 Isobar 專案團隊面臨的設計挑戰，以及如何發展出合適的方法來因應中國市場。講綱： ● 從西到東 – 由美國到中國 ● 關於中國的「眉角」 ● 理解中國目標市場之道 ● 中國設計思考、感受、執行要點

[MIX2018]台灣體驗設計的視野與展望 - 陳啟亮／UiGathering 台灣使用者經驗設計協會理事長悠识学院

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HPX Talk 25：UX in the Jungle – 從桌遊教具開發淺談遊戲化的設計方法悠识学院

主題：HPX Talk 25：UX in the Jungle – 從桌遊教具開發淺談遊戲化的設計方法內容： “人生就像一盒巧克力，你永遠也不會知道你將拿到甚麼。”, Forrest Gump, 1994 如果下一個專案你要負責的是遊戲設計？在本次的分享中，你將可以聽到 DJ 分享他應用遊戲化方法開發教具產品的經驗。 1. 資安大廠的桌上遊戲 2. 以人為本的遊戲化設計 3. Build-Measure-Learn 4. UX in the Jungle 的遊戲化機制解析參考資料或網路資源： 1. UX in the Jungle 臉書產品頁 2. 趨勢科技公司介紹 3. 遊戲化八角框架介紹 4. 精實創業主講人：林德政 / DJ (Der-Jeng) Lin 《UX in the Jungle》桌上遊戲的主設計師，是位在軟體開發領域擁有豐富資歷的專業經理人，同時也是使用者經驗研究及設計實務的傳道者。過去二十多年來，他曾在半導體製造、供應鏈管理、及資訊安全等不同領域參與各種專案。除了在專案管理、敏捷(Agile)開發等實務上有豐富的授課與引導經驗外，DJ 也常實際運用其知識與經驗帶領團隊開發產品，屢屢以創新及有效的方法為客戶及使用者提供成功的解決方案。近年主要的教學主題包括：SCRUM、專案時程管理、利害關係人管理、狩野分析、問題解決方法等。工作之餘，他最喜歡與家人、朋友同樂於各式各樣的桌上遊戲。 HPX Talk 25 活動網頁: https://hpx.tw/archives/24318

HPX100 讀書會分享4 - HPX??FEMXR4A 讀書會、HPX-腦神經科學讀書會 / 本丸（尹歆勻）悠识学院

HPX??FEMXR4A 讀書會、HPX-腦神經科學讀書會 / 本丸（尹歆勻）主題(題目)：想成長？一個腦袋好像不夠用大綱： 1.自介 2.自己一個人學習未知知識的困境 3.加入了HPX之後… 4.橫跨數個讀書會小組的經驗 5.從被動接收知識到主動挖掘 6.發起了腦神經科學讀書會(現正招募中) 講者介紹：一個什麼都學的UI設計師，業餘愛好是科學相關的領域如腦神經科學等等 2015年11月左右加入HPX37.7。也在這邊認識了現任男友（感謝HPX ），原本一直認為在學習的路上，一個人走的快，但後來覺得那句老話是對的，一群人才能走得遠！ HPX100 讀書會大聚 https://hpx.tw/archives/23897

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[MIX2018]用戶體驗於人工智慧時代的挑戰 - 許伯圳／Microsoft SwiftKey 首席工程師

1. 創新設計年會用戶體驗於人工智慧時代的挑戰 Bo-June (Paul) Hsu 許伯圳 Microsoft SwiftKey

2. 創新設計年會 Introduction 全局思考?破局應用 Holistic thinking Outside the box applications How do we think outside the box?

3. 創新設計年會 AI RECOMMENDATIONS

4. 創新設計年會 AI Recommendations

5. 創新設計年會 AI Recommendations ? Sort by probability ? scan results one at a time ? How can we help users find result faster? Input AI Ranker Results Keyboard Model pot 0.09 opt 0.08 lot 0.06 …

6. 創新設計年會 AI Recommendations Fixed location for uncorrected word pot 0.09 opt 0.08 lot 0.06 … ppt 0.01

7. 創新設計年會 AI Recommendations ㄧㄤˊ 1. 楊 2. 洋 3. 陽 4. 揚 5. 羊 6. 佯 … 38. 鸉佯揚?Probability

8. 創新設計年會 AI Recommendations ? Show top-k candidates with highest probability ? Add all candidates in well-known order ㄧㄤˊ 1. 楊 2. 洋 3. 陽 Probability 佯揚 Radical/#Strokes 部首/ 筆畫數 -------- 1. 佯 2. 垟 3. 婸 … 38. 鸉 BinarySearch

9. 創新設計年會 AI ACTIONS

10. 創新設計年會 AI Actions (a) (b) (c) What happens when AI is wrong? (a) (b) ? Microsoft PIX

11. 創新設計年會 │ AI Actions p│pp│ppt│pot │pot│po│p│pp│ppt│ppt │ Bad autocorrectionHopefully no correction │p│pp│ppt│pot │ppt │ Bad autocorrectionQuick undo on backspace ppt

12. 創新設計年會 AI Actions Wrong wordBackspaceRetype Wrong wordUndoRetype hello

13. 創新設計年會 AI CUES

14. 創新設計年會 AI Cues Lower Cognitive Load (認知負荷) Greater User Satisfaction?

15. 創新設計年會 AI Cues Placebo Effect (安慰劑效應) ? Cloud = Intelligent

16. 創新設計年會 AI Cues Dictionary updated automatically in the background Explicit notificationDictionary added: Baby ● Artificial intelligence ● Baby ○ Restaurants ○ Internet slang ○ Abbreviations Recommended Dictionaries Users in control Baby Graco Uppababy MamyPoko …

17. 創新設計年會 Conclusion Optimize for holistic user experience Sort by probability What shortcuts can we design to reduce effort? Optimize averages What are frustrating but maybe rare scenarios? Minimize distractions How do we help users appreciate the value of AI?

18. 創新設計年會 Conclusion Outside the box thinking may challenge existing practices