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- 1. Mazhar Mansoor AREA OF EXPERTISE PERSONAL SUMMARY Sales and Marketing Strong managerial background with senior level local experience and cross sector exposure. Good strategic appreciation and vision, above to build and implement sophisticated plans with a proven track record explicitly supporting business needs. Self driven and self reliant, sets aims and targets and leads by example, collaborative approach with good interpersonal skills to engage, motivate and encourage others through change. Highly focused with a consistent track record of successfully delivering full lifecycle implementations to tight time scales and within budget. Currently look for a rare and exciting / challenging opportunity with an ambitious organization that requires a highly result oriented individual. WORK EXPERIENCE Sep 14 tilldate Head Of Supply Chain Management (Peshawar based) Al-Hafiz Crystoplast (Pvt) Ltd. (A PET Manufacturing Concern) Responsible for raw material planning according to sales plans, Negotiations with vendors, sourcing, Total procurement process local and imports, Inventory Stores, FSD for both Plants and Logistics. Oct 13 Sep 14 Head Of Sales & Marketing (B2B)(LHR based) Al-Hafiz Crystoplast (Pvt) Ltd. (A PET Manufacturing Concern) Al Hafiz Crystoplast (Pvt) Ltd is a PET company , involved in a B2B business, we make PET bottles & preforms for CSD & Non CSD products. Being Head of Sales & Marketing Department I have the following responsibilities:- Responsibilities Heading Sales and Marketing Make sales targets and distribute and give same nationwide to sales offices Nationwide AR Management. Manage and further strengthen relations with CCBPL, Coke International, Pepsi Cola International and Pepsi System in Pakistan, ABI (Afghan Beverages International, Gourmet Cola, Pepsi Afghanistan, Coke Qattar and so many other retail customers. Have regular follow-up meetings with Plant planners, purchase and supply chain departments of the above organizations to assess their requirements. To have a regular follow up of the above parties to assess their future plans and developments enabling AHCP to plan the way forward for further developments. Assess future changes and developments in the existing process of the above organizations to timely equip AHCP for the future challenges. Handle after sales issues. Accountable for the Nationwide achievement of targets, expense and revenue objectives and other business measurements. Responsible for Nationwide relationship management ,territory management and control of business objectives for which assigned. Provides leadership and guidance to all staff Nationwide to ensure that business objectives and customer requirements are met. Develop business plan. Responsible for development and marketing of PET bottles/performs (Within the country & Exports as well). Identify and grab new potential customers Identify, assess, develop and launch new products. Relationship Management New Business Development Creating Winning Business Plan Budget and P&L Customer Services Managing Crisis Situation Leading Change Negotiating and Closing Deals General Management Project Management Financial Acumen PROFESSIONAL MBA Western International University USA PERSONAL SKILLS Strong Customer Focus Planning Strategically Tactful and Articulate Target Driven Can do Attitude Able to Identify Critical Issues Decision Making
- 2. Determine pricing for the products. Co-ordinate with intra-departmental and extra-departmental teams to ensure that product marketing plans are successfully implemented. Mar 11 Sep 13 Director Sales & Mktg. Master Group Of Industries (Pakistan) Managing overall Nationwide operation, sales, Exports, Retail Ops., Sales Planning / forecasting, Production forecasting, budgets, customer services and Mktg. Responsibilities Annual sales forecast, budgeting and dissemination of targets to All Zones and Production forecast to factories. Plan annual National sales and collection targets Development and implementation of Nationwide incentive schemes for dealer network and sales team To ensure coordination between Logistics, Factories and the Central desk for steady and timely distribution of stocks. Supervise Marketing department for ATL and BTL activities i.e. advertising, sales promotion schemes, POS material and other outdoor activities Manage exports Have strong liaison with major corporate clients. i.e. Shifa International, PIMS, Policlinic, CMH, Air force, Pakistan Army, All Major Hospitals in Sindh and Punjab, All Major Leather Garments exporters, All Sports wear manufactures and exporters, All Car Manufacturers in Pakistan etc. Make regular visits to Afghanistan, Dubai and India for business. Develop international distributors / Retailers and train there sales team. Ensure Sales-Services liaison at all level & and resolve their day-to-day matters related to after-sales services and product quality and ensure coordination with GM Factories respectively Coordinate with HRD for developing Succession Plan for all Management grade employees in the department To generate Post Launch reports on new Products and suggest product improvements Regular monitoring and feedback to Chairman and Board Of Directors on competitors activities, their incentive plans, sales volume and other promotional activities / strategies. ACHIEVEMENTS: Achieved record sales growth in 2011 in the history of the group. Effectively contributed in companies annual growth by 1.69 billion, while maintaining an average annual growth of 49% during 2011 and highest ever growth in spring mattress sales of 62%. Expansion of sales branches and dealer network across Pakistan from 2200 to 3000 respectively for deeper penetration coverage and sales within a span of last 2 years Stabilized the price structure and dealer profitability through effective implementation and introduction of PRICE CONTROL POLICY. Dec 06 Feb 11 Vice President Sales based in Lahore (Pakistan) Responsibilities Annual sales Planning, forecast & budgeting. Achievement of annual sales and collection targets Development and implementation of incentive schemes for dealer network and sales team Appointment of Distributors / Dealers. Ensure efficient and effective after sales service and liaison at all level between sales, service and production. Responsible for assessing Manpower requirement and training needs of
- 3. sales force and arranging training in coordination with HRD Coordinate with HRD for developing Succession Plan for all Management grade employees in the department Regular monitoring and feedback to BOD on business activities, competition and market trends. ACHIEVEMENTS: Achieved record sales growth in 2006, 2008 and 2010. Effectively contributed in companies annual turnover and increased market share up to 71% by increasing the reach in 2010. Expansion of retail network across Pakistan in Punjab specifically and took the market share up to 68% in 2008. Record highest sales of microwave oven and air conditioners in 2009 and through study of washing machine market in Pakistan in 2009 and effective launching of new WM of Dawlance in 2009. Jan 06 Dec 06. Zonal Head Sales (Karachi) Pakistan. Dawlance (Pvt.) Ltd. Responsible to manage the sales operation of the zone. 2003- 2006 Shabbir Tiles & Ceramics. (HOH Company) Core responsibilities were Nationwide Sales operations from regional and territory office through a highly skilled and experienced Managers and sales force also handle Product Development, costing, merchandising, and promotional / marketing support to sales force of all three regions i.e. South, Central and North. Manage corporate sales by managing all major buyers i.e. Army, Air force, major industrial / manufacturing concerns, all Govt. Offices and exports. 1998-2003 Regional Manager (Retail) Pakistan State Oil Co. Ltd. Pakistan To Supervise a highly experienced Sales Team and Achieve sale targets of PG/HSD of the division through retail outlets. New developments / conversions, financial/ legal matters and manage promo campaigns. 1996-1998 Regional Manager North Irfan Textiles (Pvt) Ltd. Pakistan Responsibility was to manage the overall operations of North which included Sales, Distribution, Financial and administrative issues. 1993-96 Assistant Manager Marketing Honda Atlas Cars (Pakistan) Ltd. Pakistan Dealer Development, Sales allocation, Dealer sales staff training, market survey, documentations, Corporate Sales, Government Sales, Coordination and financial matters. ACADEMIC QUALIFICATION Western International University (USA) 1989-1992 Master of Business Administration PERSONAL DETAILS Mazhar Mansoor House No. 32-Q, Izmir Housing Society, West Bank Canal Lahore Pakistan REFERENCES Available on request.