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Ready to go shopping ?
NET ISDR : a new concept !
Moment of brand choice ?56%73%3%9%4%27%20%NET ISDR= 9%Brand 束油before油損    = 86%2%National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip ; average 40  FMCG categories
ISDR & In-Store activation : do not confuse ! NET ISDRGROSS ISDR PurchasesPlannedNotplannedBrand before油Brand in storeDRINKS        79%         21%                34%               89%          7%79%21%89%7%33%Average        73%         27%                44%               86%          9%Average 40 FMCG71%29%86%9%45%SNACKS       58%         42%                59%               80%         11%58%42%80%11%59%National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip

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  • 3. Moment of brand choice ?56%73%3%9%4%27%20%NET ISDR= 9%Brand 束油before油損 = 86%2%National universe ; PRP 18-54 years ; base = total purchasesduring the last shopping trip ; average 40 FMCG categories
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