Nitin Sharma
- 1. NITIN SHARMA (MBA MKTG., BSc BIOTECH) Contact: +91-9945888441; E-Mail: nitin_bt_24@yahoo.co.inf PPRR OO FF II LL EE ? A competent & result oriented marketing professional, offering ~5 years of experience in Brand management & Sales. ? Insightful experience in Market planning & Product launch. ? Planning Media activities & PR for engaging KOL¡¯s & building product perception. Core Competencies ? Marketing ? Brand Management ? Market Research ? Market Analysis ? Business Development PPRR OO FF EE SS SS II OO NN AA LL EE XX PP EE RR II EE NN CC EE THERMO FISHER SCIENTIFIC, APRIL 2013-TILL DATE Sr. ASSOCIATE MARKETING SPECIALIST (SOUTH ASIA) ? Currently handling consumable and bench top portfolio ? Managing Region market performance in conjunction with marketing manager. ? Performing detailed analysis and routine reporting of Region business performance ? Planning and execution of country-level NPIs, price actions, upgrades and obsolescence of existing products ? Country program adaptation and execution ? Industry and customer events ? Managing the placement of agreed advertising communications for both print and digital media ? Local communications deliverables, web content and translations, support center preparation to support campaigns ACHIEVEMENTS ? Highly Successful Launch of Proflex thermal Cycler and EVOS imaging systems, iBlot 2 and ibind western blotting instruments with all products surpassing the first year targets. ? Highest Number of activities and opportunities generated across IPAC region. ? Highest amount of revenue generated through marketing activities across IPAC. ? Highly Successful launch of Customer experience center, a first of its kind center in South Asia. BIOCON LIMITED, SEP 2011-MARCH 2013 BRAND EXECUTIVE (COMPREHENSIVE CARE) ? Focus brands were high end antibiotics and injectable. Handled five brands i.e. IMICELUM (Imipenem Cilastatin), CELRIM (Cefepime), CELRIM-TZ (Cefepime Tazobactam), THINLA (Heparin) & GENTALOSE (Lactulose). ? Brand planning- Quarterly meets to review past performance & future growth planning ? Trend Analysis-Analyze Rx & Sales data to identify key trends to enable decision-making by doing field work. ? Marketing Inputs-Design promotional material with key marketing messages. ? Indication expansion & Training of field force.
- 2. ACHIEVEMENTS ? New launches (THINLA, GENTALOSE& FERVAY) ¨C Worked closely towards the launch of the brands. All 3 showed promising growth within the first few months of launch. ? IMICELUM, CELRIM & CELRIM TZ consistently ranked amongst top ten brands in market in the respective molecule segment. ? Worked towards redefining the promotional strategy through proper customer segmentation resulting in focused approach for each product. ELI LILLY, BANGALORE, JAN 2010-AUG 2011 TERRITORY MANAGER (DIABETES) ? Worked with Diabetes Care Team promoting Analog insulin (Humalog), Insulin delivery devices and Exanatide (Byetta). ? Key responsibilities included sales and target achievement, customer relationship management, identifying and developing new business opportunities, collecting & analysing information pertaining to the prescribing habits of the customers, competitor analysis, Systematic implementation of marketing strategies, handling channel partners & conducting CMEs. ACHIEVEMENTS ? Consistent performer in achieving targets. Also contributed to bring key customers relationship to the company. ? Organized Radio Program and Diabetes walk on world diabetes day. ? Rated ¡®Highly Successful¡¯ for the first year of work. ? Awarded ¡®INPROMPTU¡¯ twice for being the highest achiever. PPRR OO JJ EE CC TT SS && IINN TT EE RR NN SS HH II PP SS Market Research-Parle Biscuits, NOIDA ? Market potential for Parle biscuits in institutions present in the area. ? Factors affecting consumer buying behavior in modern trade stores. AA CC AA DD EE MM II CC SS PGP (Marketing), IILM-New Delhi, 2010, CGPA 3.09/4 BSc (BIOTECHNOLOGY), Meerut University, 2007, 64% CCOO MM PP UU TT EE RR SSKK II LL LL SS ? Comprehensive exposure to MS Office (Word, Excel, PowerPoint). Date of Birth: 24th Nov, 1985 References: https://in.linkedin.com/pub/nitin-sharma/16/70b/5a5