際際滷

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Oamenii si omul
Social Media, oamenii si omul
          Bucuresti 15 Aprilie 2011
Social media  ultima noutate
 Daca Facebook ar fi o tara, ar fi a treia din lume ca
  populatie, dupa China si India.
 Hi5 are in Romania cu 60% mai multe afisari decat
  celelalte site-uri impreuna (SATI)
 In anumite industrii recrutarea se face aproape exclusiv
  prin LinkedIn
Oamenii si omul
Oamenii si omul
Oamenii si omul
Oamenii si omul
Informatia
Gestiunea informatiei
 Scoala veche
   Gasirea informatiei
   Analiza si intelegere
   Memorarea informatiei esentiale
 2011
   Filtrare
   Indexare
'Natural Born Clickers
8% din utilizatorii de internet dau 85% din clic-uri


16% din utilizatori dau click

油                                                      Jul-07   Mar-09 decrease

total油clickers                                          32%       16%    50.0%

heavy油clickers                                           6%        4%    33.3%

moderate油clickers                                       10%        4%    60.0%

light油clickers                                          16%        8%    50.0%
Acei oameni minunati si brandurile lor influentatoare


         Brandul
                                                   Brandul distribuitorului
    produsului / firmei




                          Brandul consultantului
Omul si decizia
   Brandul produsului
   Brandul distribuitorului
   Interactiunea cu produsul
   Interactiunea cu distribuitorul
   Cautarea optiunilor
   Selectarea optiunilor
   Decizia
Social media
 Facebook, hi5, Neogen
 Linkedin
 Twitter
 Youtube, Trilulilu
 Blogosfera
 Forumuri
油
                        1   1油油油油Viral油Brand油Profile油Skin
                             油油油
                            2油油油油Viral油Friend油Requests

            3               3 Product油Info油&油Links
                5           4 Embedded油Video油油油
7       4
                            5 Product油Photos
    2                       6 Member油Comments
                    6
                            7 Widgets
    8                       8 Downloads油(Wallpaper,油Screensavers)
Profil
Companie   Personal
Blogging
Companie   Personal
Microblogging
Companie        Personal
Cateva sfaturi
 Nu te gandi ce ai vrea sa spui, ci ce vor ceilalti sa auda
 Fii pregatit pentru a fi contrazis, minimizat, jignit, luat la
  misto
 Toate cele de mai sus sunt INTERACTIUNI
 Publicitatea inseamna 95% bun simt. Foloseste-l!
Va multumesc.
Calin.rotarus@arbointeractive.ro

ARBOinteractive

 +40 (0) 372 111 777
 + 40 (0) 372 111 711

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Oamenii si omul

  • 2. Social Media, oamenii si omul Bucuresti 15 Aprilie 2011
  • 3. Social media ultima noutate Daca Facebook ar fi o tara, ar fi a treia din lume ca populatie, dupa China si India. Hi5 are in Romania cu 60% mai multe afisari decat celelalte site-uri impreuna (SATI) In anumite industrii recrutarea se face aproape exclusiv prin LinkedIn
  • 9. Gestiunea informatiei Scoala veche Gasirea informatiei Analiza si intelegere Memorarea informatiei esentiale 2011 Filtrare Indexare
  • 10. 'Natural Born Clickers 8% din utilizatorii de internet dau 85% din clic-uri 16% din utilizatori dau click 油 Jul-07 Mar-09 decrease total油clickers 32% 16% 50.0% heavy油clickers 6% 4% 33.3% moderate油clickers 10% 4% 60.0% light油clickers 16% 8% 50.0%
  • 11. Acei oameni minunati si brandurile lor influentatoare Brandul Brandul distribuitorului produsului / firmei Brandul consultantului
  • 12. Omul si decizia Brandul produsului Brandul distribuitorului Interactiunea cu produsul Interactiunea cu distribuitorul Cautarea optiunilor Selectarea optiunilor Decizia
  • 13. Social media Facebook, hi5, Neogen Linkedin Twitter Youtube, Trilulilu Blogosfera Forumuri
  • 14. 1 1油油油油Viral油Brand油Profile油Skin 油油油 2油油油油Viral油Friend油Requests 3 3 Product油Info油&油Links 5 4 Embedded油Video油油油 7 4 5 Product油Photos 2 6 Member油Comments 6 7 Widgets 8 8 Downloads油(Wallpaper,油Screensavers)
  • 15. Profil Companie Personal
  • 16. Blogging Companie Personal
  • 18. Cateva sfaturi Nu te gandi ce ai vrea sa spui, ci ce vor ceilalti sa auda Fii pregatit pentru a fi contrazis, minimizat, jignit, luat la misto Toate cele de mai sus sunt INTERACTIUNI Publicitatea inseamna 95% bun simt. Foloseste-l!