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GUÐJÓN MÁR GUÐJÓNSSON	
 
HÁSKÓLI	
 ÍS,	
 6.	
 OKTÓBER	
 2010	
 
                                        FYRIRLESTUR
GUÐJÓN MAR GUDJONSSON	
 	
 
           GUDJON MÁR GUÐJÓNSSON
                               PRÓFILL	
 

HEFUR STOFNAÐ NOKKUR FYRIRTÆKI	
 
                                                                       STOFNAÐI GR SOFTWARE 14 ÁRA 	
 
                                                 BREYTTI NAFNINU Í GR INTERNATIONAL 6 MÁN SÍÐAR…	
 


   1989                                   1998                           2000                     2003          2004         2007   2008   2009	
 




                                                                                           Industria
                                                                                                  Powering Digital Living®




                                                                                                   RGB 5, 79, 142



                                                     iceland	
 

       FRAMVÍS	
 
Sold	
 to	
 Nokia	
 in	
 ’08	
    IPO	
 2000	
       Sold	
 to	
 ESP	
 	
    IPO
ERLIST
FRAMTÍÐIN
Oktober 2010 Fyrirlestur
FRAMTÍÐIN ER EINS OG


    JAPÖNSK            	
 


BARDAGALIST!
BEITUM

         KRAFTI
         FRAMTÍÐARINNAR

                  Í OKKAR

             ÞÁGU
AIKIDO
ÞAR SEM VIÐ ÖLL
           HUGSUM            	
 



HVERS VEGNA EKKI AÐ HUGSA



   STÓRT
MEÐVITUND




UNDIRMEÐVITUND
BEITING HUGANS?
   hGp://www.nyMmes.com/interacMve/2009/07/31/business/20080801-­‐metrics-­‐graphic.html?scp=3&sq=infographic&st=cse
KOSTAR
   EKKERT
 AÐ MÓTA
FRAMTÍÐINA
Oktober 2010 Fyrirlestur
ÁÐձ
    ÁTAK GRASRÓTARINNAR

   EFLA ÞEKKINGU
ÝMIS ÁTAKSVERKEFNI
鴡ѰÍÐ鳧Ý
                                                               ÞJÓÐAR




                       TED X
                                            VIKULEGI
                                           HITTINGUR
                      AMS TARF
   20 /20 S

         REBOOT	
 

31	
      32	
       33	
    34	
    35	
    36	
    37	
    38	
    39	
    40	
    41
FARVEGUR ER
    FARINN EF
HANN ER SKÝR
  OG TIL GÓÐS
The Icelandic opportunity: Inspiration for a new world model



                                                                                 DEAR BARACK OBAMA,	
 
                                                                             31st March, 2009
                                                                                                           G20	
 
To the Leaders at the G20 London Summit,

A people's movement in Iceland, the Ministry of Ideas hereby outlines to the G20 leaders an
opportunity for prototyping a sustainable world.                                                  WE HAVE A PROPOSAL	
 
What level of growth is sustainable in the long term? The answer is not clear, but it is
imperative that we find out. Our behavior is and has been unsustainable. The key to
understanding is to earnestly admit that we all share but one ultimate resource, our fragile
planet.

The crash of the Icelandic financial system was a clear early indicator of an unsustainable
economy and democracy. It demonstrated the vulnerability of modern political systems and
the need for clear values.

Solving the current challenges by adding new policies to an already fractured framework,
as well as injecting economic stimulants, should merely be a short-term fix, to keep the
wheels turning while getting to the root of the problem. We now know that long-term
problems are not solved with short-term solutions. The very foundations of liberty and
democracy must be revisited.

At this significant moment in time we do not just stand as nations, alliances or empires but
as citizens of a global village. We all share a dream to create and sustain prosperity for
generations to come. United by our common resources, we need a shared vision.

Iceland has a longstanding democratic and entrepreneurial heritage, with a parliament
dating back to 930. It has no military and a highly educated population of just 300
thousand. After its recent rise and fall, Iceland offers a unique opportunity in history as the
laboratory for prototyping the development of a sustainable model society in all areas,
including democracy, economy, currency and energy.

The time for action is now, while Iceland's infrastructure and financial system are being
rebooted. We invite you to take part in this exciting venture.



                                             On behalf of the Ministry of Ideas in Iceland
                                             The people's movement
                                             www.ministryofideas.is
                                             secretariat@ministryofideas.is
“MR. FOREIGN MINISTER	
 
                I WOULD LIKE TO MAKE A VISIT	
 
   I BELIEVE ICELAND WILL BE FIRST TO RECOVER”
FORFEÐUR	
 OKKAR	
 ÁTTU	
 SÝN!	
 

          RAFMAGN
HÁSKÓLAR
   SUNDLAUGAR
STRÆTÓ
        HITAVEITA
ÞJÓÐFUNDUR




VISKA FJÖLDANS
VISKA
FJÖLDANS
9 SVÆÐI x 9 BORÐ x 9 MANNS x 2
Oktober 2010 Fyrirlestur
AÐGERÐIR	
         AÐGERÐIR	
        AÐGERÐIR	
          AÐGERÐIR	
          AÐGERÐIR	
      AÐGERÐIR	
        AÐGERÐIR	
      AÐGERÐIR	
         AÐGERÐIR	
 


HUGMYNDIR	
        HUGMYNDIR	
       HUGMYNDIR	
         HUGMYNDIR	
         HUGMYNDIR	
     HUGMYNDIR	
       HUGMYNDIR	
     HUGMYNDIR	
        HUGMYNDIR	
 




                                                               FJÖLSKYLDAN	
 
                       MENNTAMÁL	
 

                                          STJÓRNSÝSLA	
 




                                                                                                                                         SJÁLFBÆRNI	
 
   ATVINNULÍF	
 




                                                                                                     JAFNRÉTTI	
 




                                                                                                                                                             TÆKIFÆRI	
 
                                                                                    NÁTTÚRA	
 




                                                                                                                        VELFERÐ	
 
                                                                L Í F S G I L D I 	
  Þ J Ó Ð A R 	
 



HEIÐARLEIKI	
        VIRÐING	
        RÉTTLÆTI	
          JAFNRÉTTI	
           FRELSI	
      KÆRLEIKUR	
        ÁBYRGÐ	
      FJÖLSKYLDAN	
        LÝÐRÆÐI
Í               HEIMINN
         TÆKIFÆRIÐ
 HEFUR               VANTAR
TÆKIFÆRI ÍS
     FYRIRMYND	
 
 HEIMSÞORPSINS
FRAMTÍÐINA
SKOÐUM
“OKKUR LÍKAÐI EKKI
TÓNNINN, ENDA ER
GÍTARSPIL Á ÚTLEIÐ.”	

          DECCA RECORDING COMPANY
               NEITAÐI BÍTLUNUM, 1962
“HVER Í ÓSKÖPUN Á
EFTIR AÐ VILJA HEYRA
   LEIKARANA TALA?”	

                     H.M. WARNER,
            WARNER BROTHERS, 1927
“ÉG TEL HEIMSMARKAÐ
     FYRIR LÍKLEGA UM
        FIMM TÖLVUR.”	

                    THOMAS WATSON,
          STJÓRNARFORMAÐUR IBM, 1943
“TÖLVUR Í FRAMTÍÐINNI
 MEGA HELST EKKI VERA
  ÞYNGRI EN 1,5 TONN.”	

          POPULAR MACHANICS TÍMARITIÐ UM SPÁ
          SÍNA UM ÞRÓUN TÖLVUNNAR ÁRIÐ 1949
“ÉG SÉ ENGA ÁSTÆÐU
 FYRIR ÞVÍ AÐ NOKKUR
      VILJI HAFA TÖLVU 
       HEIMA HJÁ SÉR”	

                KEN OLSON,
      FORSTJÓRI DIGITAL, 1977
HVERNIG TÓKST OKKUR AÐ FARA TIL	
 

TUNGLSINS?
MEÐ EINFALDRI

FRAMTÍÐAR-

SÝN
...I BELIEVE THAT
                              THIS NATION
                       SHOULD COMMIT
                   ITSELF TO ACHIEVING
                      THE GOAL, BEFORE
                    THIS DECADE IS OUT,
                     OF LANDING A MAN
                     ON THE MOON AND
                        RETURNING HIM
                           SAFELY TO THE
25. MAÍ 1961	
 
                                 EARTH…”
“ÉG VINN VIÐ AÐ KOMA
      MANNI TIL TUNGLSINS…”
SAGÐI ÞÁ BÓKARINN HJÁ NASA
USA GERIR SPACEPEN
                          KO$TAR MILLIONS




          FISHER AG-7 SPACE PEN
RÚSSAR FARA MEÐ

   Ý!
MEÐ 鴡ѰÍÐ鳧Ý	
 
STÝRIR ÞÚ ÞÍNUM ÖRLÖGUM OG LÍFSTÍL	
 




  ÁN 鴡ѰÍÐ鳧ÝAR	
 
MÓTAST LÍFSTÍLL OG FRAMTÍÐ ÞÍN
                            AF ÖÐRUM
HAFÐU STÓR MARKMIÐ	
 
  NÁÐU	
 ÞEIM	
 Í	
 MÖRGUM	
 ÁFÖNGUM
KLÁRUM ALLT SEM VIÐ BYRJUM Á	
 




         HÁLF KLÁRAÐ VERK KEMUR ENGUM AÐ GAGNI	
 
     AÐ HÆTTA MÁ EKKI VERÐA ÁVANI
VINGIST
 VIÐ AÐRA
MEÐ SÖMU

  SÝN
LÆRUM SJÁLFNÁM	
 
MANNFÓLKIÐ HEFUR MIKLA AÐLÖGUNARHÆFNI
HÁLF FULLT?

  HÁLF TÓMT?




EN VONANDI EKKI BARA FULLT !
BREYTINGAR Í SAMFÉLAGINU	
 

                            ? !	
 




               GETA MENNTUNAR TIL
                  AÐ AÐLAGAST

                              ÁR
FÉKK FALL
Í TÓNMENNT	
 
           Í 8. BEKK
“VONLAUS SEM TÓNSKÁLD”
         SAGÐI KENNARI BEETHOVEN
VAN GOGH NÁÐI AÐEINS AÐ SELJA
     EITT MÁLVERK Á SINNI ÆVI




TIL SYSTIR VINAR SÍNS FYRIR 400 FRANKA
THOMAS EDISON	
 
VAR 3 MÁNUÐI Í SKÓLA	
 
     TOO	
 STUPID	
 TO	
 LEARN	
 ANYTHING	
 
                                 HÉLT KENNARI HANS FRAM
ALBERT
  EINSTEIN
 LÆRÐI AÐ
LESA 7 ÁRA
   VAR SÍÐAN REKINN ÚR SKÓLA
MICHAEL JORDAN


VAR REKINN
  ÚR KÖRFUBOLTALIÐINU Í GAGGÓ




                         I'VE FAILED OVER AND OVER AGAIN
                         IN MY LIFE. THAT IS WHY I SUCCEED.
WALT DISNEY VAR REKINN FYRIR AÐ HAFA EKKI
                      HUGMYNDAFLUG EÐA GÓÐA HUGMYNDIR	
 




                     FÓR SÍÐAR NOKKRUM SINNUM Á HAUSINN
   ÁÐUR EN HANN STOFNAR WALT DISNEY COMPANY
BESTU FYRIRTÆKIN VORU STOFNUÐ Í


          KREPPU
Á󳧱ʸ鷡հմ

   SÝNIÐ VEXTI ÞOLIMÆÐI
                   EN ÓÞOLIMÆÐI VIÐ TEKJUR!


 TALIÐ UM HUGMYNDINA YKKAR!
OPIN NÝSKÖPUN ER FRAMTÍÐIN!


BYRJIÐ STRAX MEÐ BLOGG  EHF
     鴡ѰÍÐ鳧ÝIN MUN FLYTJA YKKUR YFIR FJÖLLIN!


                    BYRJIÐ EINFALT
    HAFIÐ GÓÐA SÖGU. ÞAÐ MÁ BREYTA
HUGTÖK MORGUNDAGSINS ?

AÐGERÐIRALISTI    VALMÖGULEIKAR
VERKEFNASTJÓRI    VÖRUHUGSUÐUR
RÁÐHERRA          RÁÐÞJÓNN
FORGANGUR         VERÐMÆTI
BORÐSTJÓRI        LÓÐS
CUSTOMER	
 
                   VISION  VALUES	
 




                 SALES

PRODUCTS                          SERVICES

         DEVELOPMENT

                       CFO	
 
   CTO	
 
             CEO	
              COO	
 
                       CIO
MÓTIÐ YKKAR FRAMTÍÐ
www.hugmyndaraduneytid.is
KOSTAR EKKERT
   AÐ LÁTA GOTT AF SÉR LEIÐA

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Oktober 2010 Fyrirlestur

  • 1. GUÐJÓN MÁR GUÐJÓNSSON HÁSKÓLI ÍS, 6. OKTÓBER 2010 FYRIRLESTUR
  • 2. GUÐJÓN MAR GUDJONSSON GUDJON MÁR GUÐJÓNSSON PRÓFILL HEFUR STOFNAÐ NOKKUR FYRIRTÆKI STOFNAÐI GR SOFTWARE 14 ÁRA BREYTTI NAFNINU Í GR INTERNATIONAL 6 MÁN SÍÐAR… 1989 1998 2000 2003 2004 2007 2008 2009 Industria Powering Digital Living® RGB 5, 79, 142 iceland FRAMVÍS Sold to Nokia in ’08 IPO 2000 Sold to ESP IPO
  • 5. FRAMTÍÐIN ER EINS OG JAPÖNSK BARDAGALIST!
  • 6. BEITUM KRAFTI FRAMTÍÐARINNAR Í OKKAR ÞÁGU AIKIDO
  • 7. ÞAR SEM VIÐ ÖLL HUGSUM HVERS VEGNA EKKI AÐ HUGSA STÓRT
  • 9. BEITING HUGANS? hGp://www.nyMmes.com/interacMve/2009/07/31/business/20080801-­‐metrics-­‐graphic.html?scp=3&sq=infographic&st=cse
  • 10. KOSTAR EKKERT AÐ MÓTA FRAMTÍÐINA
  • 12. ÁÐձ ÁTAK GRASRÓTARINNAR EFLA ÞEKKINGU ÝMIS ÁTAKSVERKEFNI
  • 13. 鴡ѰÍÐ鳧Ý ÞJÓÐAR TED X VIKULEGI HITTINGUR AMS TARF 20 /20 S REBOOT 31 32 33 34 35 36 37 38 39 40 41
  • 14. FARVEGUR ER FARINN EF HANN ER SKÝR OG TIL GÓÐS
  • 15. The Icelandic opportunity: Inspiration for a new world model DEAR BARACK OBAMA, 31st March, 2009 G20 To the Leaders at the G20 London Summit, A people's movement in Iceland, the Ministry of Ideas hereby outlines to the G20 leaders an opportunity for prototyping a sustainable world. WE HAVE A PROPOSAL What level of growth is sustainable in the long term? The answer is not clear, but it is imperative that we find out. Our behavior is and has been unsustainable. The key to understanding is to earnestly admit that we all share but one ultimate resource, our fragile planet. The crash of the Icelandic financial system was a clear early indicator of an unsustainable economy and democracy. It demonstrated the vulnerability of modern political systems and the need for clear values. Solving the current challenges by adding new policies to an already fractured framework, as well as injecting economic stimulants, should merely be a short-term fix, to keep the wheels turning while getting to the root of the problem. We now know that long-term problems are not solved with short-term solutions. The very foundations of liberty and democracy must be revisited. At this significant moment in time we do not just stand as nations, alliances or empires but as citizens of a global village. We all share a dream to create and sustain prosperity for generations to come. United by our common resources, we need a shared vision. Iceland has a longstanding democratic and entrepreneurial heritage, with a parliament dating back to 930. It has no military and a highly educated population of just 300 thousand. After its recent rise and fall, Iceland offers a unique opportunity in history as the laboratory for prototyping the development of a sustainable model society in all areas, including democracy, economy, currency and energy. The time for action is now, while Iceland's infrastructure and financial system are being rebooted. We invite you to take part in this exciting venture. On behalf of the Ministry of Ideas in Iceland The people's movement www.ministryofideas.is secretariat@ministryofideas.is
  • 16. “MR. FOREIGN MINISTER I WOULD LIKE TO MAKE A VISIT I BELIEVE ICELAND WILL BE FIRST TO RECOVER”
  • 17. FORFEÐUR OKKAR ÁTTU SÝN! RAFMAGN HÁSKÓLAR SUNDLAUGAR STRÆTÓ HITAVEITA
  • 20. 9 SVÆÐI x 9 BORÐ x 9 MANNS x 2
  • 22. AÐGERÐIR AÐGERÐIR AÐGERÐIR AÐGERÐIR AÐGERÐIR AÐGERÐIR AÐGERÐIR AÐGERÐIR AÐGERÐIR HUGMYNDIR HUGMYNDIR HUGMYNDIR HUGMYNDIR HUGMYNDIR HUGMYNDIR HUGMYNDIR HUGMYNDIR HUGMYNDIR FJÖLSKYLDAN MENNTAMÁL STJÓRNSÝSLA SJÁLFBÆRNI ATVINNULÍF JAFNRÉTTI TÆKIFÆRI NÁTTÚRA VELFERÐ L Í F S G I L D I Þ J Ó Ð A R HEIÐARLEIKI VIRÐING RÉTTLÆTI JAFNRÉTTI FRELSI KÆRLEIKUR ÁBYRGÐ FJÖLSKYLDAN LÝÐRÆÐI
  • 23. Í HEIMINN TÆKIFÆRIÐ HEFUR VANTAR
  • 24. TÆKIFÆRI ÍS FYRIRMYND HEIMSÞORPSINS
  • 26. “OKKUR LÍKAÐI EKKI TÓNNINN, ENDA ER GÍTARSPIL Á ÚTLEIÐ.” DECCA RECORDING COMPANY NEITAÐI BÍTLUNUM, 1962
  • 27. “HVER Í ÓSKÖPUN Á EFTIR AÐ VILJA HEYRA LEIKARANA TALA?” H.M. WARNER, WARNER BROTHERS, 1927
  • 28. “ÉG TEL HEIMSMARKAÐ FYRIR LÍKLEGA UM FIMM TÖLVUR.” THOMAS WATSON, STJÓRNARFORMAÐUR IBM, 1943
  • 29. “TÖLVUR Í FRAMTÍÐINNI MEGA HELST EKKI VERA ÞYNGRI EN 1,5 TONN.” POPULAR MACHANICS TÍMARITIÐ UM SPÁ SÍNA UM ÞRÓUN TÖLVUNNAR ÁRIÐ 1949
  • 30. “ÉG SÉ ENGA ÁSTÆÐU FYRIR ÞVÍ AÐ NOKKUR VILJI HAFA TÖLVU HEIMA HJÁ SÉR” KEN OLSON, FORSTJÓRI DIGITAL, 1977
  • 31. HVERNIG TÓKST OKKUR AÐ FARA TIL TUNGLSINS?
  • 33. ...I BELIEVE THAT THIS NATION SHOULD COMMIT ITSELF TO ACHIEVING THE GOAL, BEFORE THIS DECADE IS OUT, OF LANDING A MAN ON THE MOON AND RETURNING HIM SAFELY TO THE 25. MAÍ 1961 EARTH…”
  • 34. “ÉG VINN VIÐ AÐ KOMA MANNI TIL TUNGLSINS…” SAGÐI ÞÁ BÓKARINN HJÁ NASA
  • 35. USA GERIR SPACEPEN KO$TAR MILLIONS FISHER AG-7 SPACE PEN
  • 37. MEÐ 鴡ѰÍÐ鳧Ý STÝRIR ÞÚ ÞÍNUM ÖRLÖGUM OG LÍFSTÍL ÁN 鴡ѰÍÐ鳧ÝAR MÓTAST LÍFSTÍLL OG FRAMTÍÐ ÞÍN AF ÖÐRUM
  • 38. HAFÐU STÓR MARKMIÐ NÁÐU ÞEIM Í MÖRGUM ÁFÖNGUM
  • 39. KLÁRUM ALLT SEM VIÐ BYRJUM Á HÁLF KLÁRAÐ VERK KEMUR ENGUM AÐ GAGNI AÐ HÆTTA MÁ EKKI VERÐA ÁVANI
  • 41. LÆRUM SJÁLFNÁM MANNFÓLKIÐ HEFUR MIKLA AÐLÖGUNARHÆFNI
  • 42. HÁLF FULLT? HÁLF TÓMT? EN VONANDI EKKI BARA FULLT !
  • 43. BREYTINGAR Í SAMFÉLAGINU ? ! GETA MENNTUNAR TIL AÐ AÐLAGAST ÁR
  • 45. “VONLAUS SEM TÓNSKÁLD” SAGÐI KENNARI BEETHOVEN
  • 46. VAN GOGH NÁÐI AÐEINS AÐ SELJA EITT MÁLVERK Á SINNI ÆVI TIL SYSTIR VINAR SÍNS FYRIR 400 FRANKA
  • 47. THOMAS EDISON VAR 3 MÁNUÐI Í SKÓLA TOO STUPID TO LEARN ANYTHING HÉLT KENNARI HANS FRAM
  • 48. ALBERT EINSTEIN LÆRÐI AÐ LESA 7 ÁRA VAR SÍÐAN REKINN ÚR SKÓLA
  • 49. MICHAEL JORDAN VAR REKINN ÚR KÖRFUBOLTALIÐINU Í GAGGÓ I'VE FAILED OVER AND OVER AGAIN IN MY LIFE. THAT IS WHY I SUCCEED.
  • 50. WALT DISNEY VAR REKINN FYRIR AÐ HAFA EKKI HUGMYNDAFLUG EÐA GÓÐA HUGMYNDIR FÓR SÍÐAR NOKKRUM SINNUM Á HAUSINN ÁÐUR EN HANN STOFNAR WALT DISNEY COMPANY
  • 51. BESTU FYRIRTÆKIN VORU STOFNUÐ Í KREPPU
  • 52. Á󳧱ʸ鷡հմ SÝNIÐ VEXTI ÞOLIMÆÐI EN ÓÞOLIMÆÐI VIÐ TEKJUR! TALIÐ UM HUGMYNDINA YKKAR! OPIN NÝSKÖPUN ER FRAMTÍÐIN! BYRJIÐ STRAX MEÐ BLOGG EHF 鴡ѰÍÐ鳧ÝIN MUN FLYTJA YKKUR YFIR FJÖLLIN! BYRJIÐ EINFALT HAFIÐ GÓÐA SÖGU. ÞAÐ MÁ BREYTA
  • 53. HUGTÖK MORGUNDAGSINS ? AÐGERÐIRALISTI VALMÖGULEIKAR VERKEFNASTJÓRI VÖRUHUGSUÐUR RÁÐHERRA RÁÐÞJÓNN FORGANGUR VERÐMÆTI BORÐSTJÓRI LÓÐS
  • 54. CUSTOMER VISION VALUES SALES PRODUCTS SERVICES DEVELOPMENT CFO CTO CEO COO CIO
  • 55. MÓTIÐ YKKAR FRAMTÍÐ www.hugmyndaraduneytid.is KOSTAR EKKERT AÐ LÁTA GOTT AF SÉR LEIÐA