BMW expanded its product line and production capacity at its Spartanburg, South Carolina plant to capture more of the premium vehicle market. The plant's production capacity increased from 160,000 to 240,000 vehicles per year through a $750 million investment. Since starting production in 1994, the Spartanburg plant has manufactured over 1.6 million BMW vehicles. To support its organizational changes amid an evolving market, BMW implemented systems like its Value-Added Production System to streamline processes and increase productivity while maintaining quality and culture.