Sava Sertov - Performance specialist, eCommera: site performance - slow, fast...ecommcongress
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The document discusses the importance of site performance and speed optimization. It notes that 47% of users expect pages to load in under 2 seconds and that slow site speed can negatively impact user experience and conversion rates. The document then provides recommendations and case studies on how to measure, analyze, and improve site speed through techniques like A/B testing, monitoring with tools like WebPagetest, optimizing assets, and prioritizing fast loading. The overall message is that site speed is critical for user experience and business goals, but that performance improvements do not need to be expensive.
The document lists common pains experienced by online stores, including not enough traffic, high bounce rates, low conversion rates, incorrect tracking, lack of repeat customers and reviews, slow growth, high customer acquisition costs, difficult management, bugs and high development costs, slow loading speeds, expensive hosting, issues scaling with traffic, constant rising complexity, security issues, downtime, returns and complaints, rising competition requiring constant rebuilding, and low or no sales. It then discusses topics relevant to online stores such as cloud CRM, retention strategies, branding campaigns, and multi-channel marketing.
Sava Sertov - Performance specialist, eCommera: site performance - slow, fast...ecommcongress
油
The document discusses the importance of site performance and speed optimization. It notes that 47% of users expect pages to load in under 2 seconds and that slow site speed can negatively impact user experience and conversion rates. The document then provides recommendations and case studies on how to measure, analyze, and improve site speed through techniques like A/B testing, monitoring with tools like WebPagetest, optimizing assets, and prioritizing fast loading. The overall message is that site speed is critical for user experience and business goals, but that performance improvements do not need to be expensive.
The document lists common pains experienced by online stores, including not enough traffic, high bounce rates, low conversion rates, incorrect tracking, lack of repeat customers and reviews, slow growth, high customer acquisition costs, difficult management, bugs and high development costs, slow loading speeds, expensive hosting, issues scaling with traffic, constant rising complexity, security issues, downtime, returns and complaints, rising competition requiring constant rebuilding, and low or no sales. It then discusses topics relevant to online stores such as cloud CRM, retention strategies, branding campaigns, and multi-channel marketing.
Building customer value and trust is hard. Constantine is sharing his knowledge while working for ozone.bg one of the biggest online retailers in Bulgaria.
Online payments and how they engage customers experience - Martin Bogdanov @ ...ecommcongress
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How the different payment gateways can be one more reason for the customers to check out at your online store? Martin Bogdanov - General manager of Paysera.bg shares more in his presentation for eCommCongress 2018
How the B2B e-commerce is changing? What is the role of alibaba.com ? How we will make business in the future - in the presentation of Cuneyt Erpolat - country manager Alibaba.com Turkey.
Next industrial revolution - Monika Miteva @ eCommCongressecommcongress
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How e-commerce is shaping the future of trade? DHL has some insights that can help us. Watch the presentation of Monika Miteva - S&M Manager DHL Express Bulgaria
How you can benefit of the automatisation in e-commerce process in your business to focus on the important topics like how to get new customers and how to sell to already acquired customers.
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018ecommcongress
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Isobar is a digital agency that delivers digital transformation through creativity. They build brands and digital experiences, construct digital ecosystems, and create new digital products. Isobar is recognized as an industry leader and has won several awards. They offer consultancy expertise through practices like marketing intelligence and omni-channel commerce. Isobar works with many large clients around the world, providing digital services. The document discusses the state of ecommerce today and how it is moving towards a more intelligent and borderless economy powered by new technologies like voice and cognitive capabilities.