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 油
Prashant Chavan
Mobile: 9769210723
Email: prashantchavan22@yahoo.com
OVERVIEW
 Over 14 years experience in Advertising and Communications.
 Expertise in advertising, BTL activity, media planning and product promotion.
 Proficient in developing, monitoring and managing advertising budgets.
 Proficient in reducing costs by implementing process improvements and effective vendor management for advertising,
printing and promotion materials.
 Successfully launched new products and managed product promotions pan India at 100 company stores 300 franchisee stores
and over a 100 factory outlets for Samsonite India.
 Possess excellent people management skills with an out of the box approach to methodology and system development.
PROFESSIONAL EXPERIENCE
Tenshi Lights Pvt. Ltd. Joined 18.8.2012
Leading Korean/ Chinese manufacturer of LED lights
Manager Marketing & Advertising
Reporting to Director
Handling the department team.
Responsible for the brands - Bright Electronics and Tenshi Lights.
KRAs
 Creation and development of all product promotion materials.
 Coordination with designers, agencies, printers for advertising & display
materials.
 Coordinating with the advertising agency for releasing advertisements in
newspapers, magazines and for designing of danglers and leaflets.
 Creating and managing all market communication activities - website
content, social media, email marketing.
 Design and development of packaging solutions.
 Identifying vendors for effective product display material and equipment
for exhibition stalls.
 Planning, preparing and managing budgets and cost estimates for
advertising campaigns and vendor management.
 Developing marketing plans and strategies and providing support to the
marketing managers.
 Pricing strategies for products to be marketed as per customer orders and
pricing parameters.
Achievements at Tenshi
 Handled a budget of 20 to 40 lakhs P.M.
 Successfully managed a reduction of 25% in
the cost of packaging.
 Modified the product design for LED down
lights, which reduced production cost and a
10% increase in profitability.
 Developed content script for marketing
communications for client handling.
 Achieved 25% cost reduction on all
marketing and POP display material
 Reduced advertising costs from 3-8 lakhs
per month to only 70,000 per month by
hiring an in- house designer.
 Saved costs by using freelancers for
advertising work on need basis.
 Reduced costs in printing- offset,
digital/photocopy, screen and paper.
 Designed, developed and launched new
website tenshilights.com.
	
 油
Page 2 of 2
	
 油
	
 油
Samsonite South Asia Pvt. Ltd. 18.07.2005 to 17.08.2012
A 100 year old MNC manufacturing luggage and other travel products.
Assistant Manager Advertising and Communications.
Reporting to Marketing Director
Handling a team of designers and inter office coordination.
Based at head office; coordinating pan India operations.
Brands handled: Bagzone, Lavie, American Tourister & Samsonite,
Samsonite-Black Label.
KRAs
 Planning and managing a budget of 40 to 50 crore per annum.
 Managing advertising, media planning, co-ordination with agencies &
vendors.
 Standardizing advertising communications.
 Developing online promotion campaigns on search engines and websites.
 Coordinating with branch managers pan India for implementation of in-
store branding &visual merchandising at company owned and franchise
outlets.
 Designing and printing of Point-of-Sale material for new and existing
products and ensuring on time supply of all advertising material at all store
locations.
 Creating and execution of BTL activities for product launches &
promotions
 Execution of marketing corporate events through event agencies.
 Managing the marketing budget, monitoring approvals, billing,
coordination with accounts for release of payments.
Zeba Home Pvt. Ltd. 01.10.2001 to 15.07.2005
Home furnishing  curtains, bed / cushion covers, durries, carpets
Sr. Executive  Stores
Handling 5 stores and franchisees in Mumbai
 Overseeing visual merchandising, branding and Signages.
 Handling vendor management for printing & advertising.
 Assisted in the setting up of new showrooms at Colaba and Bandra.
 Managed the administration of showrooms.
Actis Technologies Pvt. Ltd. 16.10.2000 to 11.09.2001
Company sells projectors and digital displays.
Accounts Executive
 Helping improve operational efficiency and productivity.
 Creating innovative audio-visual communication environments.
Achievements at Samsonite
 Successfully handled marketing activities at
100 company stores, over 300 franchisee
stores and over a 100 factory outlets.
 Successfully launched brand Lavie.
 Reduced cost by reducing vendors from 10
to 3 and getting better printing rates on
subsequently larger print runs.
 Standardised in house order form reducing
communication time between marketing,
other departments, Vendors. Awarded by
the company, for this simplification
procedure.
 Conceptualized and developed a sanction
form to improve the tracking of in house
assignments and billings.
 Reduced digital printing costs from Rs, 45 /
sq.ft to Rs.17/ sqft by changing to Eco
solvent printing. Got awarded by the
company for this cost cutting process.
 Represented Samsonite in corporate
photography contest, awarded
Photographer of Eminence by Lonely
Planet Magazine, 2010.
	
 油
EDUCATION
Film Making Course in 2011 - Rajashree Institute
Mumbai.
Finance Management (PGDFM) 2007.
Diploma in Business Management (PGDBM) 1999.
B.Com 1996.
Photography Course from Sir J.J. Institute of Applied
Art (ATC) 1993.
COMPUTER KNOWLEDGE
Animation - 3D Max, Flash, 2D & 3D
Application - Corel Draw, PageMaker,
Photoshop, AutoCAD & 3D Home Architect.
DATE OF BIRTH
1st June 1973.
PASSPORT NO
A2668778 (Valid till 21.06.17).
LANGUAGE PROFICIENCY
Marathi, English & Hindi.
ADDRESS
Nikita Co-op Hsg Sct. Ltd. C/104, Marol
Military Road, Near Kalavidhya Mandir
School & College, Bamandaya Pada,
Andheri (E), Mumbai 400072.
	
 油
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Prashant Chavan-Adv4a

  • 1. Page 1 of 2 油 油 Prashant Chavan Mobile: 9769210723 Email: prashantchavan22@yahoo.com OVERVIEW Over 14 years experience in Advertising and Communications. Expertise in advertising, BTL activity, media planning and product promotion. Proficient in developing, monitoring and managing advertising budgets. Proficient in reducing costs by implementing process improvements and effective vendor management for advertising, printing and promotion materials. Successfully launched new products and managed product promotions pan India at 100 company stores 300 franchisee stores and over a 100 factory outlets for Samsonite India. Possess excellent people management skills with an out of the box approach to methodology and system development. PROFESSIONAL EXPERIENCE Tenshi Lights Pvt. Ltd. Joined 18.8.2012 Leading Korean/ Chinese manufacturer of LED lights Manager Marketing & Advertising Reporting to Director Handling the department team. Responsible for the brands - Bright Electronics and Tenshi Lights. KRAs Creation and development of all product promotion materials. Coordination with designers, agencies, printers for advertising & display materials. Coordinating with the advertising agency for releasing advertisements in newspapers, magazines and for designing of danglers and leaflets. Creating and managing all market communication activities - website content, social media, email marketing. Design and development of packaging solutions. Identifying vendors for effective product display material and equipment for exhibition stalls. Planning, preparing and managing budgets and cost estimates for advertising campaigns and vendor management. Developing marketing plans and strategies and providing support to the marketing managers. Pricing strategies for products to be marketed as per customer orders and pricing parameters. Achievements at Tenshi Handled a budget of 20 to 40 lakhs P.M. Successfully managed a reduction of 25% in the cost of packaging. Modified the product design for LED down lights, which reduced production cost and a 10% increase in profitability. Developed content script for marketing communications for client handling. Achieved 25% cost reduction on all marketing and POP display material Reduced advertising costs from 3-8 lakhs per month to only 70,000 per month by hiring an in- house designer. Saved costs by using freelancers for advertising work on need basis. Reduced costs in printing- offset, digital/photocopy, screen and paper. Designed, developed and launched new website tenshilights.com. 油
  • 2. Page 2 of 2 油 油 Samsonite South Asia Pvt. Ltd. 18.07.2005 to 17.08.2012 A 100 year old MNC manufacturing luggage and other travel products. Assistant Manager Advertising and Communications. Reporting to Marketing Director Handling a team of designers and inter office coordination. Based at head office; coordinating pan India operations. Brands handled: Bagzone, Lavie, American Tourister & Samsonite, Samsonite-Black Label. KRAs Planning and managing a budget of 40 to 50 crore per annum. Managing advertising, media planning, co-ordination with agencies & vendors. Standardizing advertising communications. Developing online promotion campaigns on search engines and websites. Coordinating with branch managers pan India for implementation of in- store branding &visual merchandising at company owned and franchise outlets. Designing and printing of Point-of-Sale material for new and existing products and ensuring on time supply of all advertising material at all store locations. Creating and execution of BTL activities for product launches & promotions Execution of marketing corporate events through event agencies. Managing the marketing budget, monitoring approvals, billing, coordination with accounts for release of payments. Zeba Home Pvt. Ltd. 01.10.2001 to 15.07.2005 Home furnishing curtains, bed / cushion covers, durries, carpets Sr. Executive Stores Handling 5 stores and franchisees in Mumbai Overseeing visual merchandising, branding and Signages. Handling vendor management for printing & advertising. Assisted in the setting up of new showrooms at Colaba and Bandra. Managed the administration of showrooms. Actis Technologies Pvt. Ltd. 16.10.2000 to 11.09.2001 Company sells projectors and digital displays. Accounts Executive Helping improve operational efficiency and productivity. Creating innovative audio-visual communication environments. Achievements at Samsonite Successfully handled marketing activities at 100 company stores, over 300 franchisee stores and over a 100 factory outlets. Successfully launched brand Lavie. Reduced cost by reducing vendors from 10 to 3 and getting better printing rates on subsequently larger print runs. Standardised in house order form reducing communication time between marketing, other departments, Vendors. Awarded by the company, for this simplification procedure. Conceptualized and developed a sanction form to improve the tracking of in house assignments and billings. Reduced digital printing costs from Rs, 45 / sq.ft to Rs.17/ sqft by changing to Eco solvent printing. Got awarded by the company for this cost cutting process. Represented Samsonite in corporate photography contest, awarded Photographer of Eminence by Lonely Planet Magazine, 2010. 油 EDUCATION Film Making Course in 2011 - Rajashree Institute Mumbai. Finance Management (PGDFM) 2007. Diploma in Business Management (PGDBM) 1999. B.Com 1996. Photography Course from Sir J.J. Institute of Applied Art (ATC) 1993. COMPUTER KNOWLEDGE Animation - 3D Max, Flash, 2D & 3D Application - Corel Draw, PageMaker, Photoshop, AutoCAD & 3D Home Architect. DATE OF BIRTH 1st June 1973. PASSPORT NO A2668778 (Valid till 21.06.17). LANGUAGE PROFICIENCY Marathi, English & Hindi. ADDRESS Nikita Co-op Hsg Sct. Ltd. C/104, Marol Military Road, Near Kalavidhya Mandir School & College, Bamandaya Pada, Andheri (E), Mumbai 400072. 油