笔谤颈诲别’蝉

Apr 20, 2011Download as ppt, pdf

0 likes586 views

Pride's is a luxury retail store that aims to provide an exceptional customer experience through high-quality fashion products and excellent service. The store would be located in affluent areas like Southlake, Texas to target upper middle and wealthy customers. Pride's offers a wide array of designer clothing, accessories, and cosmetics. It also provides complimentary tailoring and special deals through a loyalty program. The store designs aim to make customers feel like they are shopping in a luxurious mansion rather than a typical store.

笔谤颈诲别’蝉 By: Catherine Baltzley, Joy Jung, Jordan Gould, Paige Rainey, Brianna Cunningham, Amanda Valdez, Ellyn Sokatch

Vision/ Mission Statement Vision Statement: Our goal is to ensure that every guest that walks in our door is shown the upmost respect, sold a great product and is treated and served as a close friend. Mission Statement: to guarantee guest delight through high quality products and our exceptional service experience

Location We would locate ourselves in more affluent areas where we can easily reach who will be our target audience. -Example: Southlake Town Square in Southlake, Texas Southlake has a median income of $172,945, creating an ideal market for our store Southlake Town Square is centralized in the middle of our target audience as well as impressionable on people both in and around the area 笔谤颈诲别’蝉 also features a website - Store locater - Ability to purchase our high end products

Target Customer Our target customer ranges from the upper middle class to the wealthy - Affluent, established people - Male and female Those customers are more likely to spend money as well as take advantage of the products and services that we offer, to reflect their personalities and social status

Customer Service Strategy Our customer service strategies reflects the lifestyle of our target customers - Provide each customer with individual attention - We aim to treat every customer with care, class and, pride We desire for our customers to feel satisfied with their purchases as well as their experience in our store - Establishing life long relationships with our customers

Image Analysis We are going to differentiate ourselves from other luxury department stores. -Lit glass cases with celebrity gowns and suits -Live musicians - Natural light and neutral colors Elegant foyer - We want the customers to feel as if they’re in a luxurious mansion, rather than a store. Feature of the foyer - The most elegant part of the store - high ceilings - curved staircases on each side of the main register - a huge chandelier in the middle with columns in the very front

Environmental Analysis Saving energy - Energy efficient light bulbs throughout the store Saving Water -Waterless toilets in order to conserve water usage Saving paper - Rather than printing out receipts we are emailing them to the customers - Using cloth price tags instead of paper

Competitor Analysis Our competitors are Nordstrom, SAKS Fifth Avenue, Neiman Marcus, Barneys New York, and Bloomingdales Target customers & Location - 笔谤颈诲别’蝉: Wealthy, family friendly neighborhood like Southlake - Competitors: High income business people in Downtown area like Dallas Products & Services - Celebrity gowns and suits - A Tailoring service is offered Although 笔谤颈诲别’蝉 combines similarities of other competitors, our goal for our customers is to create an exclusive luxury shopping experience unlike any other one. We will negotiate deals with new and upcoming designers to carry their lines exclusively. We will be the only store to carry these lines, and further differentiate ourselves from other department stores.

Kwik Trip is a convenience store chain operating under several names including Kwik Trip, Kwik Star, and Hearty Platter. It was founded in 1965 and currently has over 400 stores. Kwik Trip operates its own transportation and distribution network to supply its stores daily within 250 miles. Its vision is to respect customers and employees while providing high quality products at low prices. The marketing plan identifies key target markets of drivers, snackers, and local communities. The objectives are to open a new distribution center and add 100 new stores in the next 5 years, with 15% having drive-thrus. Success will be measured through surveys and financial reports.

AMANDA K COFFMAN RESUMEAmanda Coffman

This document provides a resume for Amanda K Coffman outlining her professional experience in retail sales and management over the past 3 years. She has over 6 months of sales leadership experience and has repeatedly exceeded sales goals while providing excellent customer service. Her experience includes roles at Target, Victoria's Secret, Origins, Sephora, and Cozy Cottage where she has demonstrated strong communication, leadership, and attention to detail skills. She has received recognition as employee of the month seven times and top performer in sales on multiple occasions.

Canjen thecanjen9

Rolled sensationsOSU Cascades

Rolled Sensations is proposing to open a premium rolled ice cream shop in Bend, Oregon that will offer customization and a unique experience for customers by rolling ice cream fresh for each order. They will differentiate themselves from competitors by providing high-end desserts and ingredients in an interactive environment. Validation from similar businesses expanding in other markets and customer testimonials suggest there is a market for this premium rolled ice cream concept in Bend.

Cupcake business presentationJessica Tisdell

Pretty Little Cupcakes is a bakery owned by Jessica Tisdell and Sarah Wentworth that aims to provide the best customer service and make people smile with delicious cupcakes. They plan to establish a business in the Hunter region of Australia selling small but flavor-packed cupcakes in a variety of flavors for $3.50 each. Pretty Little Cupcakes will cater to everyone and offer party packages with discounts. Their main competitors are McCafe, Butterfly Cakes, and Sweet Honey's, but Pretty Little Cupcakes believes their large variety of flavors and quality icings will give them an advantage in the market.

PattyCakes PresentionCarolina Thomas

Pattycakes, established in 2010, aims to provide modern mothers with unique cake mixes and baking supplies through a strong online presence and excellent customer service. The business model focuses on in-house inventory management to ensure unique product offerings and successful fulfillment while targeting specific competitors in the online and local markets. The company is dedicated to innovative baking solutions, sustainability, and building customer relationships, with strategic plans for growth and profitability over three years.

CAMP PLan - Cooperative Area Marketing Partner Toni Blake

Coffee houseedwinaguma

The document provides information and guidance for starting a coffee shop business. It discusses the necessary equipment, supplies, and licenses needed to open and run a successful coffee shop. The equipment section covers coffee makers, grinders, refrigeration, thermal pots, cash registers, and other items needed for brewing and serving coffee. The supplies section discusses furniture, dishes, paper goods, grocery items, and cleaning materials. It also provides tips for finding the right location, competing effectively, creating a comfortable atmosphere, promoting customer loyalty, and obtaining the proper food service license.

For AmandaadgajsdbajdBryan Grafton

Sugar, Spice & Everything Nice Cupcakes is a cupcake bakery run by two 17-year-old students that provides customized cupcakes for special events. They analyze the market in Miami areas like Pinecrest and Coral Gables and identify women ages 25-45 with incomes around $60,000 as their target customers. The business plan outlines their product, competitive advantages, marketing strategy, expenses, sales projections, and financing to launch the cupcake bakery.

Smitten Ice-CreamVivien Ni Dhuinn Truly Teach Me Tarot

Smitten Ice-Cream was founded in 2009 in San Francisco to develop a new process for making ice cream using liquid nitrogen. It has perfected a process using liquid nitrogen and a proprietary machine to make small-batch ice cream within 60-90 seconds. Smitten Ice-Cream offers a premium product free from preservatives with unusual flavors in its 4 locations. It aims to provide an enriched customer experience through high quality, locally-sourced ice cream made to order.

I’m Paying Attention by Jennifer Dini - Stanford Venture Lab Presentation 2jenniferdi

Jennifer Dini observed several opportunities for improvement and enhancement at various retail stores. Some key points included utilizing the large floor and ceiling spaces more creatively, adding pleasant fragrances to positively impact the retail experience, and leveraging large format video screens throughout stores to better showcase products and services. Perceived value versus actual value was also noted as being very subjective. Overall the observations aimed to identify ways stores could optimize the customer experience and utilization of their physical space.

2016 up dated resumeKylie Miller

sample-power-point.pptxAyi Ahadiat

This document outlines an investment opportunity in a proposed coffee shop called Your Coffee Shop. It summarizes the coffee shop industry outlook with $10 billion in combined revenue and 85% average gross margins. The coffee shop aims to become the leader in its target market by offering premium bagged coffees, deluxe coffee drinks, and delicious local foods. It provides financial projections showing annual sales growth from $702,000 in year 1 to $849,420 in year 3. It also outlines the management team, funding requirements, and use of funds.

Fish window bni presentation 051110RYAN GAGAJENA

Hello Cupcake Executive SummaryKirstin Long

Hello Cupcake aims to revolutionize the traditional cupcake boutique by offering a variety of unique cupcakes including caffeinated and liquor-infused options, catering to different customer needs throughout the day and during events. The business plans to operate daily and extend hours during weekends and events, targeting local foot traffic as well as online sales. Financial projections indicate a viable growth opportunity, supported by market research showing increasing cupcake demand, alongside a potential for franchising and wholesale distribution.

Gift cardstoreGiftCardStore

wedding cake projectHitesh Dave

This document discusses Royal wedding cake, a business that sells healthy organic wedding cakes in India. It analyzes the market segmentation for Royal wedding cake, including demographics like income levels, lifestyle, and occupation. The target markets are weddings, bridal showers, anniversary parties, and birthday parties. The document also discusses Royal wedding cake's strengths, weaknesses, opportunities, threats in a SWOT analysis. It proposes positioning the brand through high quality, service, and unique styling. Finally, it discusses pricing strategies, advertising, sales promotion, and estimates it will take about 2 years for higher-income consumers in India to fully adopt wedding cakes as a tradition.

Tito Puentechrislee54

Tito Puente had an early career playing Latin music in New York clubs before serving in the navy during World War II. After the war, he studied at Julliard and formed his first big band. He became popular for his mambo music and released influential albums in the late 1950s that fused horn sections and Latin rhythms. Puente was a pioneering Latino musician who applied Cuban rhythmic techniques like son clave to jazz standards.

CoursesPaige Hannah

In grade 11, the student took Biology 11 and Psychology 11 to prepare for a psychology degree in university. They also took First Nations Studies 12 to learn more about their aboriginal ancestry and Foods 11 because they enjoyed cooking class. In grade 12, the student took Psychology 12 and plans to take BC First Nations Studies 12 in the second semester to fulfill graduation requirements. They are also taking Foods and Nutrition 12 for an art credit and because they enjoy cooking, as well as Law 12 which they need for their goal of becoming a child psychologist.

Dr. Gerri Spinella Time Management and Enhanced Approaches for Instructors an...Gerri Spinella

This document summarizes an intellectual discussion meeting focused on time management and enhanced discussion approaches for instructors and students. It discusses five assumptions of online learners related to self-direction, experience, readiness to learn, orientation to learning, and motivation to learn. It poses questions for teachers about their motivation to learn and apply new technologies. The document provides essential questions and strategies for managing time when teaching online, such as developing weekly announcements and instructor templates for discussion responses. It discusses building a learning community and the roles of different discussion areas. Finally, it shares eight lessons from teaching online and discusses receiving gifts from discussions.

Arthur holly comptoncarolina10209

Arthur Holly Compton (1892-1962) was an American physicist known for discovering the Compton effect, which demonstrated that electromagnetic radiation behaves both as particles and waves. He attended the College of Wooster, Princeton University, and the University of Chicago. In 1927, Compton received the Nobel Prize in Physics for his discovery of the Compton effect, which he explained by proposing that electromagnetic radiation consists of particles called photons. His discovery contributed greatly to the development of quantum mechanics.

Personal Mobile Learning, a distance learning device using DVB technologyKumara Sadana Putra

The document discusses the design and functionality of a personal mobile learning device utilizing DVB technology for distance learning. It highlights the device's capability to support video, audio, and image transmission, its compatibility with laptops, and its user-friendly design aimed at enhancing educational experiences. Additionally, it addresses the technological requirements, potential user demographics, and ergonomic considerations for effective learning environments.

Cmg2006 paper 6168Garland Kan

The Computer Measurement Group (CMG) is a non-profit organization focused on performance evaluation and capacity management of computer systems. This paper discusses the challenges and testing methodologies for migrating to Voice over Internet Protocol (VoIP) technologies, emphasizing the need for capacity testing to ensure reliable performance and voice quality. Testing helps identify potential problems before deployment, ensuring that systems can handle the expected load and deliver satisfactory service to users.

Introducing the School of Social Work, Rotterdam UniversityAnja S

The document presents the educational offerings and framework of Rotterdam University of Applied Sciences, emphasizing flexible, practical education aimed at social work and community involvement. It describes various bachelor and master's programs, including specialized areas such as cultural social work, social work and services, and educational care, all designed to respond to social challenges and community needs. The university's commitment to diversity in both its student body and its educational approach is highlighted, along with its role in contributing to the regional knowledge infrastructure and the job market.

CrmMrirfan

The document discusses how CRM software can help companies better understand their customers to improve customer retention. It explains that CRM provides a single view of the customer across all channels and interactions. Implementing a full CRM strategy requires defining business processes, skills, and a technology platform to integrate customer data and enable multi-channel engagement. The benefits of CRM include protecting valuable customers, tailoring service levels, enabling a sales-focused culture, and reducing costs through streamlined processes.

Great college essay tipsEssayAcademy

The document provides tips for writing compelling college application essays that stand out to admissions officers, emphasizing the common pitfalls of dullness and lack of personal voice. It highlights the importance of an engaging opening line as a way to capture the reader's attention, given that admission officers read numerous essays daily. Examples of effective opening lines are included to illustrate how applicants can make their essays memorable.

安裝手冊installation guide for version 8.0Jimmy315

本手冊適用於卡巴斯基反病毒8.0 for Windows Servers企業版的安裝與管理，提供使用者必要的安裝指導、技術支援信息及相關硬體與軟體要求。文檔中詳細說明了安裝、配置及後續操作的各種方法，包括使用安裝精靈、命令列及卡巴斯基安全管理中心等。該手冊亦強調卡巴斯基實驗室保留所有版權，禁止未經授權的複製與散佈。

Latifa_AlGosaibi CV (1pg)?Latifa Al-Gosaibi

Latifa Hasan AlGosaibi is a Saudi Arabian national seeking a challenging position utilizing her diverse knowledge and problem-solving skills. She has over 2 years of experience in lab technician and financial accounting roles for Schlumberger in Saudi Arabia. AlGosaibi received her Bachelor's in Banking and Finance from Royal University for Women in Bahrain and a Master's in International Business from EAE Business School in Madrid, Spain. She is currently pursuing a certificate from Northwestern University in organizational behavior.

Kelly's ResumeKelly Clark Brittain

Kelly J. Brittain is seeking a challenging position that allows her to utilize her strong teamwork skills, life experiences, and personal growth. She has over 15 years of experience in education, ministry, and administrative roles. Her background includes positions as a children's ministry leader, substitute teacher, youth minister, receptionist, and program manager. Brittain strives to link learning with community service. She has a associate's degree and credits toward a bachelor's degree from New Orleans Baptist Theological Seminary.

Excel budgetgilberto1084

More Related Content

What's hot (9)

For AmandaadgajsdbajdBryan Grafton

Smitten Ice-CreamVivien Ni Dhuinn Truly Teach Me Tarot

I’m Paying Attention by Jennifer Dini - Stanford Venture Lab Presentation 2jenniferdi

2016 up dated resumeKylie Miller

sample-power-point.pptxAyi Ahadiat

Fish window bni presentation 051110RYAN GAGAJENA

Hello Cupcake Executive SummaryKirstin Long

Gift cardstoreGiftCardStore

wedding cake projectHitesh Dave

For AmandaadgajsdbajdBryan Grafton

Smitten Ice-CreamVivien Ni Dhuinn Truly Teach Me Tarot

I’m Paying Attention by Jennifer Dini - Stanford Venture Lab Presentation 2jenniferdi

2016 up dated resumeKylie Miller

sample-power-point.pptxAyi Ahadiat

Fish window bni presentation 051110RYAN GAGAJENA

Hello Cupcake Executive SummaryKirstin Long

Gift cardstoreGiftCardStore

wedding cake projectHitesh Dave

Viewers also liked (13)

Tito Puentechrislee54

CoursesPaige Hannah

Dr. Gerri Spinella Time Management and Enhanced Approaches for Instructors an...Gerri Spinella

Arthur holly comptoncarolina10209

Personal Mobile Learning, a distance learning device using DVB technologyKumara Sadana Putra

Cmg2006 paper 6168Garland Kan

Introducing the School of Social Work, Rotterdam UniversityAnja S

CrmMrirfan

Great college essay tipsEssayAcademy

安裝手冊installation guide for version 8.0Jimmy315

Latifa_AlGosaibi CV (1pg)?Latifa Al-Gosaibi

Kelly's ResumeKelly Clark Brittain

Excel budgetgilberto1084

Tito Puentechrislee54

CoursesPaige Hannah

Dr. Gerri Spinella Time Management and Enhanced Approaches for Instructors an...Gerri Spinella

Arthur holly comptoncarolina10209

Personal Mobile Learning, a distance learning device using DVB technologyKumara Sadana Putra

Cmg2006 paper 6168Garland Kan

Introducing the School of Social Work, Rotterdam UniversityAnja S

CrmMrirfan

Great college essay tipsEssayAcademy

安裝手冊installation guide for version 8.0Jimmy315

Latifa_AlGosaibi CV (1pg)?Latifa Al-Gosaibi

Kelly's ResumeKelly Clark Brittain

Excel budgetgilberto1084

Similar to 笔谤颈诲别’蝉 (20)

Retail marketing plan powerpointJoshua Carter

The business plan outlines 'Inoubliable,' a high-end department store focused on fashion, primarily offering purses, clothing, shoes, and accessories from luxury brands. The target market includes upper-middle-class females aged 20-50 and millennials, with strategies for customer experience, competitive pricing, and effective marketing. Financial projections estimate a gross profit of $30 million and net sales of $60 million, emphasizing a strong focus on staff training and merchandise management.

Effective Diversity Marketing in Retail: A Look at MEXX in 2006Adrian Parker

The document outlines the business strategy and challenges faced by Mexx, a division of Liz Claiborne, Inc., in expanding its fashion brand in the U.S. market amid severe competition and marketing budget constraints. It emphasizes the need for targeted diversity marketing to engage consumers and drive store traffic, while also highlighting the segmentation of their target audience into professional minority women, gay men, and college students. Despite some initial successes in 2006, the overall U.S. division ultimately faced closures by 2007, prompting questions about the brand's future and marketing methodologies.

Westside retail giantAnuj Sharma

Trent Ltd., established in 1998 under the Tata Group, operates Westside, one of India's largest retail chains with 36 stores across the country. The company focuses on providing a wide range of affordable fashion and household products while emphasizing customer satisfaction through a comprehensive understanding of their needs and high-quality service. Despite facing challenges such as changing consumer preferences and limited shelf space for international brands, Westside continues to be recognized for its excellence in retail through various awards.

New Fashion BoutiqueSweta Pugalia

Holly Virginia Sweezey Professional Portfolio Holly Virginia Sweezey

This document is Holly Virginia Sweezey's professional portfolio. It outlines her education, including graduating from the Fashion Institute of Design & Merchandising, and experience in areas like marketing, merchandising, and business. Her portfolio provides details on coursework and projects related to target market analysis, branding, and creating marketing campaigns. It also includes a case study analyzing strategies for Macy's to expand their private label offerings in men's activewear.

Managing Marketing Communications for Francesca'sAkanksha Jain

Francesca's, founded in 1999 by siblings and a friend, operates 350 boutiques across 45 states and aims to expand to 900 locations. The brand targets fashion-conscious women aged 18-35 with a unique, high-quality merchandise offering and a focus on personalized customer service, currently facing challenges in brand awareness and engagement. Proposed marketing strategies include introducing a loyalty program, enhancing digital and in-boutique experiences, and improving social media presence to drive customer acquisition and retention.

ECRU Provate Label and Product DevelopmentPicha Choo

ECRU is a luxury women's clothing company based in New York City that aims to provide high quality American sportswear with a minimal, natural aesthetic. The company's target customers are women ages 25-40 living in Manhattan and Brooklyn. ECRU plans to open its first store in SoHo and offer 4 seasonal collections each year across various categories like tops, dresses, and outerwear. Research shows the target demographic has high incomes and appreciates fashion, art, and design. ECRU aims to meet customer expectations for luxury products through high quality materials, exclusivity, and pricing that balances margins with competitive rates.

DSW Consumer Segmentationecbarr

DSW focuses on providing a distinctive shopping experience through vast and exciting assortments of in-season styles at convenient locations and value prices. Two key factors transformed DSW's consumer profile: the economic downturn brought more affluent and discount shoppers, and introducing new categories like kids' shoes and private labels. DSW segments consumers based on social, cultural, and personal characteristics, pursuing a strategy of mixing luxury brands with bargain pricing to attract fashion-conscious customers balancing budget and style. While DSW and competitors like Zappos both provide value and fashion, DSW offers a larger selection organized more cleanly in stores.

Outline for Creating a Retail ConceptRic L. Anderson

This document outlines elements to consider when developing a strategic customer-centric plan for a retail concept brand. It discusses factors such as store location, size, layout and exterior/interior design; personnel roles and qualifications; level of customer service; necessary IT systems; allocation of decision-making powers; and merchandise categories, pricing strategies, sourcing, and product development process. The goal is to understand all elements that can be controlled and how they relate to defining and satisfying customer needs and building an emotional connection with customers.

Competitor Analysissrivastavashivangi

The document provides an analysis of competitors for an upcoming multi-brand fashion retail store. It outlines the objectives to understand competitors' positioning, assortments, pricing, and promotions. It describes limitations in timing and confidential data access. A methodology is defined involving industry definition, competitor determination, success factors, and customer preferences. Competitors are analyzed based on positioning, products, pricing, promotions, and personnel. Recommendations are provided regarding positioning, products, and pricing for the new store.

Retail Plan - Wedding ShopKunal Mehta

Impressions is a wedding retail company established in 2009 in Worli, Mumbai, with a vision to become the leading wedding store in India. Targeting affluent families and young couples, the company offers a wide range of merchandise and a premium shopping experience, while planning to expand through various retail models. The store emphasizes convenience, personalized service, and integrated IT solutions for inventory and customer management.

Final presentationatisone

The document outlines a brand analysis and proposed marketing campaign for TJ Maxx to target female college students ages 17-22. It identifies trends in the discount retail industry, analyzes TJ Maxx's strengths and weaknesses, and proposes a "Mixx & Maxx" positioning to modernize stores and promote TJ Maxx as a trendy boutique offering affordable designer brands through reinvented shopping experiences both in-store and online. The campaign aims to change perceptions of TJ Maxx and drive more younger customers to stores to find their signature styles at discounted prices.

HyperCITY internship Project June 2015TambeAnagha

This internship report summarizes market research conducted for HyperCity's fashion category. Surveys found that customers prefer casual and formal wear. It was suggested to introduce more women's formal wear brands and expand the range of men's formal options. Comparisons showed HyperCity provided better quality and prices than competitors but had less variety. The report also included a merchandise development plan for accessories, finding issues like poor quality, limited fixtures, and lack of branding. It provided suggestions to improve the displays, introduce private labels, and expand the price ranges for jewelry and handbags.

Marketing mix - Lifestyle vs Shoppers stopAashiya Khan

Shoppers Stop and Lifestyle are two major retail chains that operate department stores in India, with Shoppers Stop having a premium positioning targeting upper middle and high income customers while Lifestyle has a more youthful and stylish brand image aimed at middle and upper middle income segments. Both chains offer a wide range of apparel, accessories, beauty and home products across multiple own stores and franchise partnerships located primarily in tier 1 and tier 2 cities.

ImageJessica

The document proposes opening a small boutique focused on providing high quality customer service and fashion advice for women. It identifies key market problems with department stores like poor customer service and lack of differentiation. The boutique would distinguish itself by treating each customer like a VIP through tailoring services and styling advice. A SWOT analysis identifies strengths in customer service and a unique offering, as well as opportunities in the profitable women's apparel industry. Potential customers interviewed expressed interest in a more organized shopping experience with personal attention. The boutique aims to be "Your Fashion and Service Connection" by making clients feel and look their best through VIP treatment and style advice.

ImageJessica

The document proposes opening a small boutique focused on providing high quality customer service and fashion advice for women. It identifies key market problems with department stores like poor customer service and lack of differentiation. The boutique would distinguish itself by treating each customer like a VIP through tailoring services and styling advice. A SWOT analysis identifies strengths in customer service and a unique offering, as well as opportunities in the profitable women's apparel industry. Potential competitors are large retailers, but interviews suggest demand for a cleaner, more organized shopping experience with personalized attention. The proposed boutique aims to be "Your Fashion and Service Connection" by treating clients like stars and providing styling advice to help customers look and feel their best.

ImageJessica

The document proposes opening a small boutique focused on providing high quality customer service and fashion advice for women. It identifies the main problems in department stores as messy displays, lack of differentiation between brands, and poor customer service. The boutique would distinguish itself by treating customers like VIPs and offering tailoring and styling advice. A SWOT analysis identifies strengths in customer service and a unique offering, as well as opportunities in the profitable women's apparel industry. Potential customers were interviewed and expressed interest in a cleaner, more organized store that provides attention and advice. The boutique aims to be "Your Fashion and Service Connection" by treating clients like stars and providing styling advice.

ImageJessica

Target Glimmer Marketing Plansunnycmui

The document outlines a marketing plan called 'Glimmer' aimed at revitalizing Target's cosmetics department to compete more effectively in the market and reduce theft, which had resulted in significant losses. Key strategies include creating a secured shopping environment with improved visibility, enhancing customer experience with product testers and interactive touch screens, and segmenting products into distinct price categories. The plan emphasizes Target's commitment to providing fashionable, affordable cosmetics for educated, on-the-go women while maintaining a competitive edge against rivals like Walmart and Ulta.

Retail presentationPriya Singh

Lifestyle is a retail chain that began operations in India in 1998 targeting young, fashionable consumers aged 15-35 with growing incomes. It offers a wide range of international and Indian apparel, footwear, accessories and cosmetic brands at affordable price points starting from Rs. 199-299 for women and men respectively. Shoppers Stop is an upscale retailer founded in 1991 targeting upper middle and upper class consumers aged 16-40. It has over 80 stores across India offering premium international and domestic brands of apparel, footwear, accessories, cosmetics and home goods with price ranges starting from Rs. 400-500 for women's and men's clothing respectively.

Retail marketing plan powerpointJoshua Carter

Effective Diversity Marketing in Retail: A Look at MEXX in 2006Adrian Parker

Westside retail giantAnuj Sharma

New Fashion BoutiqueSweta Pugalia

Holly Virginia Sweezey Professional Portfolio Holly Virginia Sweezey

Managing Marketing Communications for Francesca'sAkanksha Jain

ECRU Provate Label and Product DevelopmentPicha Choo

DSW Consumer Segmentationecbarr

Outline for Creating a Retail ConceptRic L. Anderson

Competitor Analysissrivastavashivangi

Retail Plan - Wedding ShopKunal Mehta

Final presentationatisone

HyperCITY internship Project June 2015TambeAnagha

Marketing mix - Lifestyle vs Shoppers stopAashiya Khan

ImageJessica

Target Glimmer Marketing Plansunnycmui

Retail presentationPriya Singh

More from Jordan Gould (6)

Usability testJordan Gould

This document proposes testing a live chat feature for Fab's customer support. It would test whether customers prefer live chat over email and phone support. It also seeks to understand the best placement for a live chat option and what users expect from it. The test would survey existing and potential customers, focusing on younger, lower-income, and minority demographics. It aims to determine if live chat helps customers find help easily, resolves issues more efficiently, and increases brand loyalty and conversion rates by offering faster support.

Jordan gould project pdfJordan Gould

The document provides a SWOT analysis for an upscale department store's junior career dress line priced between $60-80 made of 85% polyester and 15% spandex. Strengths include the fabric combination and moderate price range. Weaknesses are the limited colors and issues with polyester pilling and staining. Opportunities exist in expanding the color range to appeal to more customers and generations as well as potentially changing the fabric. Threats include similar lines from competitors and customers disliking an expanded color range. A concept board and line direction are also outlined focusing on bold, bright colors inspired by runways to appeal to fashionable career women on affordable pieces.

Urban outfittersJordan Gould

Urban Outfitters was founded in 1970 in Philadelphia and incorporated in 1976. It aims to serve 18-30 year olds with counter-culture clothing. The company has grown to over 150 stores globally and also sells online. However, some of its products have offended groups and it has faced controversies and lawsuits. To keep growing, Urban Outfitters must stay attuned to trends, improve the customer experience through technology, and protect its brand reputation.

Dsw powerpointJordan Gould

DSW is a discount retailer of shoes, handbags, and accessories that opened in 1991. It currently operates 305 stores across 39 states and launched an online store in 2008. DSW targets men and women of all demographics with a broad selection of brand name and private label merchandise at reasonable prices. It aims to create a unique in-store experience and uses various digital channels and loyalty programs to engage customers. Going forward, DSW plans to improve its mobile site integration and focus on developing an omnichannel strategy to provide a seamless shopping experience across all channels.

Advertising powerpointJordan Gould

笔谤颈诲别’蝉Jordan Gould

Pride's is a luxury retail store that aims to provide an exceptional customer experience through high-quality fashion products and excellent service. The store will be located in affluent areas like Southlake, Texas to target upper middle and wealthy customers. Pride's will offer exclusive designer clothing, accessories, and cosmetics along with complimentary tailoring and other perks. The store environment will be elegant and luxurious to make customers feel like they are shopping in a mansion rather than a typical store. Competitors include Nordstrom, Saks Fifth Avenue, and Neiman Marcus, but Pride's will differentiate itself by negotiating exclusive deals with new designers.

Usability testJordan Gould

Jordan gould project pdfJordan Gould

Urban outfittersJordan Gould

Dsw powerpointJordan Gould

Advertising powerpointJordan Gould

笔谤颈诲别’蝉Jordan Gould

笔谤颈诲别’蝉

1. 笔谤颈诲别’蝉 By: Catherine Baltzley, Joy Jung, Jordan Gould, Paige Rainey, Brianna Cunningham, Amanda Valdez, Ellyn Sokatch

2. Vision/ Mission Statement Vision Statement: Our goal is to ensure that every guest that walks in our door is shown the upmost respect, sold a great product and is treated and served as a close friend. Mission Statement: to guarantee guest delight through high quality products and our exceptional service experience

3. Product/ Service Offerings Wide array of designer apparel, accessories, and cosmetics - Promoting upcoming designers - Carrying exclusive lines from existing designers Keeping up with the latest fashion trends Service - Complementary tailoring with purchase - Purchase insurance -Customer loyalty cards with exclusive deals and rewards - Free shipping to purchases over $200 on our website -Pick up service

4. Location We would locate ourselves in more affluent areas where we can easily reach who will be our target audience. -Example: Southlake Town Square in Southlake, Texas Southlake has a median income of $172,945, creating an ideal market for our store Southlake Town Square is centralized in the middle of our target audience as well as impressionable on people both in and around the area 笔谤颈诲别’蝉 also features a website - Store locater - Ability to purchase our high end products

5. Target Customer Our target customer ranges from the upper middle class to the wealthy - Affluent, established people - Male and female Those customers are more likely to spend money as well as take advantage of the products and services that we offer, to reflect their personalities and social status

6. Customer Service Strategy Our customer service strategies reflects the lifestyle of our target customers - Provide each customer with individual attention - We aim to treat every customer with care, class and, pride We desire for our customers to feel satisfied with their purchases as well as their experience in our store - Establishing life long relationships with our customers

7. Image Analysis We are going to differentiate ourselves from other luxury department stores. -Lit glass cases with celebrity gowns and suits -Live musicians - Natural light and neutral colors Elegant foyer - We want the customers to feel as if they’re in a luxurious mansion, rather than a store. Feature of the foyer - The most elegant part of the store - high ceilings - curved staircases on each side of the main register - a huge chandelier in the middle with columns in the very front

8. Environmental Analysis Saving energy - Energy efficient light bulbs throughout the store Saving Water -Waterless toilets in order to conserve water usage Saving paper - Rather than printing out receipts we are emailing them to the customers - Using cloth price tags instead of paper

9. Competitor Analysis Our competitors are Nordstrom, SAKS Fifth Avenue, Neiman Marcus, Barneys New York, and Bloomingdales Target customers & Location - 笔谤颈诲别’蝉: Wealthy, family friendly neighborhood like Southlake - Competitors: High income business people in Downtown area like Dallas Products & Services - Celebrity gowns and suits - A Tailoring service is offered Although 笔谤颈诲别’蝉 combines similarities of other competitors, our goal for our customers is to create an exclusive luxury shopping experience unlike any other one. We will negotiate deals with new and upcoming designers to carry their lines exclusively. We will be the only store to carry these lines, and further differentiate ourselves from other department stores.

狠狠撸

笔谤颈诲别’蝉

Recommended

More Related Content

What's hot (9)

Viewers also liked (13)

Similar to 笔谤颈诲别’蝉 (20)

More from Jordan Gould (6)

笔谤颈诲别’蝉