Samsung is a South Korean multinational conglomerate company with operations in 217 countries. It employs around 240,000 employees. In India, Samsung has production plants for refrigerators, televisions, and washing machines. The document discusses Samsung's market share and top selling products in various appliance categories. It then provides more details on segmentation, targeting, positioning, the 4Ps of marketing, and competitors for refrigerators, air conditioners, washing machines, televisions, ultrabooks, and mobile phones.
Impact of tv advertisement of pepsi company mba marketing project reportBabasab Patil
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The document discusses a marketing project conducted in Mysore, India to study the impact of a Pepsi TV advertisement on retailers. 200 retailers were surveyed to understand their awareness of the Pepsi ad promotion and how it affected sales. The project aimed to increase awareness of the ad amongst retailers and determine if increased display of Pepsi products could drive higher sales. It also sought to identify key customer groups for 2-liter Pepsi bottles.
The 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre SarcanEmre Sarcan
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This document discusses Samsung's marketing strategies according to the 4 P's framework: Product, Price, Placement, and Promotion. It describes Samsung's wide range of technology products and after-sales services. It notes that Samsung determines prices based on quality and cost, and sometimes offers campaigns and discounts. It also discusses Samsung's placement in both physical and online stores internationally. Finally, it outlines Samsung's promotional activities like advertising, product launches, sponsorships.
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
The document discusses different types of advertising, including:
- Outdoor, indoor, radio, TV, print, and digital advertisements.
- Brand, retail, classified, public service, and political advertisements.
- Covert, celebrity, and infomercial advertisements.
- Local, national, and international advertisements targeting specific regions or countries.