Propaganda
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Use this powerpoint to review the different propaganda types. Make sure you have 3 different types in anything you turn in.
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Advertisers use various techniques to appeal to consumers. Beauty appeal employs attractive models to convince people that products can make them beautiful. Celebrity endorsement uses famous people to boost products' appeal by associating them with celebrities. Escapism depicts fantastical settings to sell products by playing on people's relaxed mindsets on vacation or showing them novel scenes. Other techniques include using independence and individuality to portray products as unique; intelligence to subtly convey messages; lifestyles to associate products with "cool" activities; nurturing images to elicit empathy; peer approval by depicting popular groups; rebellion to attract risk-takers; rhetorical questions that assume sympathetic answers; scientific claims using surveys; and unfinished comparisons that audiences may accept without evidence.Propaganda 2
Propaganda 2Daniel Proffitt
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The document discusses various propaganda techniques used to influence public opinion. It describes common propaganda methods like bandwagon, where people are encouraged to join the majority view; card stacking, which only presents positive information about a product; and appealing to emotions like fear. Specific examples of propaganda include political slogans and commercials that use celebrities or sex to sell products by implying social status or attractiveness.B7 persuading
B7 persuadingAngela Russell
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The document outlines principles for powerful persuasion. It discusses understanding the persuasion triangle of presenter, audience, and subject. It emphasizes the importance of melting resistance by being honest, finding common ground, and avoiding actions that raise resistance. The key principles for molding opinion are to know the audience and their needs, present information professionally and personally, and make the argument clear. The final step to harden and ignite is to believe in the cause and summarize by making a specific request.Advertising Techniques
Advertising Techniquesgeepatty
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The document discusses various advertising techniques used to promote products and influence consumers. It describes tactics such as using logos, celebrity endorsements, testimonials, weasel words, hyperbole, repetition, exaggerating scale, name-calling of competitors, invoking fear, bandwagon appeals, bribery, humor, sentimental or attractive imagery, scientific claims, sex appeals, portraying the product as helping charitable causes, health claims, aesthetically pleasing images, and identifying problems for the product to solve. The document asks which technique the reader thinks is most effective and why.PROPAGANDA-TECHNIQUES-LEARNING-TASKS-3.pptx
PROPAGANDA-TECHNIQUES-LEARNING-TASKS-3.pptxRoger Barral
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The document identifies different propaganda techniques including glittering generalities, name-calling, transfer, plain folks, loaded words, testimonials, simplification, card stacking, and bandwagon. Glittering generalities uses appealing phrases without evidence, name-calling uses negative labels, transfer presents something negatively to make the alternative more acceptable, plain folks shows ordinary people using a product, and loaded words uses strong emotional language without proof. Testimonials and bandwagon both refer to using endorsements to influence people, while simplification reduces issues and card stacking omits important details. Propaganda techniques
Propaganda techniquesRiensJustinArnejo
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The document defines several common techniques used in propaganda and advertising:
- Bandwagon refers to the psychological phenomenon where people are more likely to adopt beliefs and behaviors as they perceive more others doing the same.
- Testimonials are statements from ordinary citizens or celebrities promoting the virtues of a product.
- Glittering generalities use emotionally appealing phrases closely associated with valued concepts to promote ideas without evidence.
- Name-calling uses insulting labels directed at individuals or groups.
- Plain folks presents the speaker as an average person who can relate to listeners' concerns.
- Transfer projects qualities between people, objects, or values to make something more acceptable or discredit it.
- Card stacking manipulatesAdvertising techniques review
Advertising techniques reviewgeepatty
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The document discusses various advertising techniques used to promote products and services. It defines techniques like logos, jingles, celebrity endorsements, testimonials, weasel words, hyperbole, repetition, scale, name calling, fear, bandwagon effect, bribery, humor, sentimental imagery, attractive models, scientific evidence, sex appeal, appealing to helping causes, health claims, aesthetics, and cartoon characters. Common techniques analyzed include using attractive models, scientific-sounding evidence, and vague promises to mislead consumers.Persuasive
PersuasiveEd Kulbacki
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The document discusses various persuasion techniques used to influence people in advertising and propaganda. Some key techniques mentioned include using weasel words, appealing to emotions over intellect, bandwagon appeals by implying "everyone is doing it", testimonials from celebrities or prominent people, appealing to people's sense of patriotism, using statistics or claims without evidence, and associating products with positive attributes like beauty or popularity through transfer techniques. The document also notes techniques like name-calling, slogans, humor, and scapegoating. The overall purpose of these techniques is to persuade audiences to believe in or want to do something that benefits the sponsor.Propaganda Poster - "Save the Arts"
Propaganda Poster - "Save the Arts"aurioste
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This slideshow is intended to introduce art students to propaganda techniques and devices so that they can then create their own poster with the theme "Save the Arts". This is part of a webquest assignment to have the students be act activists for their art program and get the message to the Nevada State legislators to Save the Arts by continuing to fund the program.More from mjacobson (8)
Homer donut odyssey
Homer donut odysseymjacobson
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The document outlines the process for how a bill becomes a law in Congress. It goes through several steps including being introduced in the House or Senate, referred to a committee, debated, possibly amended, voted on, and if passed sent to the other chamber to repeat the process before being sent to the President to be signed into law. If vetoed by the President, Congress can still pass it into law with a two-thirds majority vote in both houses.Inca civilization
Inca civilizationmjacobson
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The Inca civilization had a highly organized agricultural system using terraces to grow crops like corn, potatoes, and quinoa. They stored surplus food by freeze drying it. Llamas were used as pack animals and for their wool, which was made into clothing. The Inca had specialized jobs and large cities made of stone with indoor plumbing. Their government was headed by the Sapa Inca, who was viewed as a god. People paid taxes to support the empire. They had an elaborate road system and traded throughout the empire without a monetary system. Record keeping was done using knotted string records called quipus.Colonial Houses
Colonial Housesmjacobson
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This powerpoint shows different homes from the colonial period. Look through to learn more, particularly about your character's home.New Americans and Britain
New Americans and Britainmjacobson
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The document provides background information on key concepts and events of the Enlightenment period and British rule over the American colonies. It discusses how the Enlightenment led to new ways of thinking based on reason and natural laws. As the British Empire expanded, the American colonies began developing independently while still remaining loyal to the British king. Britain established political and economic dominance over its colonies through its strong navy, military protection, and trade networks. However, colonists enjoyed self-governance, English common law, and relatively low taxes.Colonial+Farms
Colonial+Farmsmjacobson
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Most colonial farms were self-sufficient, growing the food needed to survive without outside help. The average colonial farm was 60 acres, divided between a house lot, wood lot, meadow, pasture, tillage fields, and orchard. Families relied on these different areas of land to provide housing, firewood, grazing land, food crops, and fruit to sustain their households of 4-8 children, parents, and other relatives throughout the year.Colonial Portraits
Colonial Portraitsmjacobson
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This document provides descriptions of several colonial portraits and the symbols within them that represent wealth, social status, and occupation. It notes that many portraits depict their subjects in fine fabrics like velvet, silk, lace, and printed fabrics to convey affluence. Positions and settings within the portraits also reinforce status, such as Nathaniel Sparhawk being depicted with Greek statues and Mercy Otis Warren gardening. Furniture like mahogany tables further reinforced the wealth of their subjects.Great Game of Chilling
Great Game of Chillingmjacobson
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The document describes a trading simulation game where players represent countries trying to establish trade routes to the wealthy country of Chilling. However, the route is blocked by the powerful Matsuzakan empire, which charges high fees to transport goods. Players must decide whether to pay the fees, find alternative routes, or give up on trading with Chilling. The choices have consequences, like war, economic struggles, or discovering new lands. Players roll dice to determine if their trade expeditions are successful or encounter obstacles like pirates or shipwrecks. The goal is to eventually find a direct route to Chilling and bypass the Matsuzakan fees to prosper economically.Inca Civilization
Inca Civilizationmjacobson
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Use this powerpoint to learn what characteristics define a Civilization. Fill out A4 as you take detailed notes on the Incas.Propaganda
- 2. Endorsement and Testimonials Using well known people to support your cause or message.
- 3. Bandwagon Appeal Making the target believe that everyone is doing it. Creates an impression that the majority of people agree with your message.
- 4. Personal Appeal Suggesting that this product or message will directly help the target.
- 5. Glittering Generalities Using glowing terms to promote a person. NO evidence is offered to support the idea.
- 6. Name Calling The opposite of Glittering Generalities Using word or image association against a person or group.
- 7. Loaded Words or Images Using emotionally charged language or images to persuade the target.
- 8. Card Stacking Only the facts that will make the target react are included. Any facts that might hurt the argument are ignored
- 10. Stereotyping