Proximity Is a Virtue
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The document discusses how proximity and location influence behavior and can be used for marketing purposes. It notes that behavior is shaped by proximity to others and context. Proximity provides influence and power, while location data allows for placeshifted and location-based digital services that can function as marketing tools. The document advocates marketing based on context and proximity rather than viewing behavior as individual.
Proximity Is a Virtue
- 1. PROXIMITY IS A VIRTUE Friday, June 10, 2011
- 2. Friday, June 10, 2011
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- 7. LOCATION IS MEDIA Friday, June 10, 2011
- 8. YOUR AD HERE ? Friday, June 10, 2011
- 9. BEHAVIOR ISNT INDIVIDUAL - PROXIMITY IS INFLUENCE Friday, June 10, 2011
- 10. MARKET TO CONTEXT Friday, June 10, 2011
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- 13. BMW is a mobile company. Edward Robinson, president of BMWs recently launched $100 million venture fund i Ventures. Friday, June 10, 2011
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- 17. PROXIMITY Friday, June 10, 2011 IS POWERFUL
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- 21. THE INVISIBLE SHOE STORE Friday, June 10, 2011
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- 24. DIGITAL Friday, June 10, 2011 EXHAUST
- 25. PLACESHIFTED NOW Friday, June 10, 2011
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- 28. LOCATION BASED SERVICE Friday, June 10, 2011
- 29. as marketing Friday, June 10, 2011
- 30. proximity is a virture MARKET TO CONTEXT PLACESHIFTING NOW Friday, June 10, 2011
- 31. faris@spies.ws farisyakob.com @faris Friday, June 10, 2011