![MARKETING
Strategy 錚 Creative 錚 Execution
An innovative and creative professional with a proven track record for
developing and executing marketing, business development and
communication strategies
A versatile executor who can transition through marketing roles, connecting
Timothy Wolfe perspectives and functions to produce parts working great together, not just
949.375.7033 great parts.
timwolfe10@yahoo.com
A natural collaborator who can synchronize with executive and sales teams
and others so that strategies, messages and clients dont get dropped.
[ capabilities ] [ work experience ]
CUSTOMER / MARKET RESEARCH WOLFE MARKETING + DESIGN | Consultant | 2007-2010
MARKETING STRATEGY / MANAGEMENT Deliver strategy, programs, branding and creative to clients ranging from industry
CORPORATE COMMUNICATIONS leaders to startups. Clients include: Brawn Consulting, Custom Comfort, Due
MEDIA / PUBLIC RELATIONS Process Trading Company, EarthButton, Filbert & Fig, HerbalGen X, Integra
BRAND DEVELOPMENT / MANAGEMENT Furnishing Systems, Imaging Science, Jack In The Box, Jana Alayra, MagTek,
CUSTOMER EXPERIENCE ARCHITECTURE Permantec, QwicKey, Regent Bond Rugs, Shelby Gray Furniture and US
RELATIONSHIP MANAGEMENT PROGRAMS Capital Financial Services.
CREATIVE DIRECTION / GRAPHIC DESIGN
PRODUCT LAUNCH / CHANNEL SUPPORT VISUAL APPLIANCES | Marketing Director | 2005 - 2007
ADVERTISING / MEDIA PLANNING Joined startup executive team. Delivered the brands and the plans to
DATABASE / DIRECT MARKETING successfully launch ZeroBurn速 display hardware and Bulzi Media速 and 16x9i速
RELATIONSHIP MANAGEMENT SYSTEMS software products for digital display market. Collaborated in product and
WEB STRATEGY, DESIGN AND CONTENT business development, achieving over $2 million in pre-launch orders.
[ industries ] GLABMAN FURNITURE | Marketing Director | 1999 - 2005
Led marketing efforts for $25 million, high-end furnishings retailer. Redefined
B2B PRODUCTS & SERVICES
CONSUMER PRODUCTS the customer experience and marketing to meet the changing purchase habits
COMPUTER HARDWARE affluent homeowners.
E-COMMERCE AMIES COMMUNICATIONS | Associate | 1997 - 1999
ELECTRONICS Developed marketing, advertising, public relations and business development
MANUFACTURING programs as well as creative, branding and collateral. Clients included Burke
PROFESSIONAL SERVICES / CONSULTING Real Estate Group, City of Irvine, Insignia/ESG, Institute of Real Estate
REAL ESTATE Management, Koll Development, NAIOP and Watson Land Company.
RETAIL & WHOLESALE
SHELTER / FURNISHINGS
SOFTWARE ROBERTS MEALER & COMPANY | Account Executive | 1996 - 1997
Supported integrated communications programs, provided copywriting and
media relations expertise. Clients included CTX, Cymer, Endevco, JTS
[ program knowledge ] Corporation, MGE UPS systems, OR Technology and Sony Semiconductors.
fluent in:
ILLUSTRATOR UNITED STATES ARMY | Infantryman | 1987 - 1992
PHOTOSHOP Non-commissioned officer serving in parachute regiments during Operations
INDESIGN Desert Storm and Just Cause.
QUARK EXPRESS
MICROSOFT OFFICE [ education ]
knowledgeable in:
DREAMWEAVER Bachelors Degree, English (journalism) | 1996
FLASH Minor emphases in public relations and graphic design. Yearlong internships at
FIREWORKS Orange County Business Journal (editorial) and Bergen Brunswig Corp.
(MarCom).](https://image.slidesharecdn.com/wolferesume-12784442432134-phpapp02/85/Wolfe-Resume-1-320.jpg)
![Timothy Wolfe | 949.375.7033 | timwolfe10@yahoo.com
[ selected accomplishments ]
WOLFE MARKETING + DESIGN
Provided research, planning and creative for energy management product EarthButton as a
fractional executive. The research identified the ideal clients for the products specific features and
benefits. Through interviews, a complete understanding of the target was developed and a complete
business development package was created to target and capture clients.
Created extensive branding and collateral for MagTek, a leader in banking technology, and
collaborated on the companys first consumer product. Updated the brands for the companys
Magensa and MagneSafe divisions and provided extensive catalog, collateral and tradeshow creative.
Developed branding, web and packaging design for QwicKey.
Helped LaptopBattery One, an eCommerce supplier, to build its web presence. The project
required market research to define key purchase habits, competing forces and the specific features
needed in both the brand and the website to succeed. The web design was tailored to provide users
with an expedited experience created through carefully considered navigation and content such as the
Find it Fast features.
VISUAL APPLIANCES
Provided market research and analysis and collaborated with business development team to
create effective channel development and synchronized marketing and sales strategies. The
company secured agreements with five of the ten largest resellers in the category, gained a presence in
IBMs Innovation Centers and created over $2 million in pre-launch sales for its integrated display
system.
Led the execution of all marketing functions including product launch and strategic
planning. This included managing advertising, web strategy and development, channel and dealer
training programs while collaborating on product development and delivering brand and marketing
for each.
Converted extensive intellectual property into defined features, such as Direct Digital and
ZeroBurn, while creating the positioning, messaging and branding behind a family of
hardware and software products. This included managing development for all sales and executive
presentations, product and corporate collateral and web design and strategy.
GLABMAN FURNITURE
Created a relationship management system that dramatically improved development and
retention successes; prospect conversion (visit-to-purchase) improved by 48%, and the company
was able to formalize its understanding of what factors maximized lifetime value of clients. The
database incorporated internally generated and third party data to gain a clear snapshot of clients
and automated and prompted actions, including supporting collateral.
Focused efforts on referrals, the leading motivator in affluent sales, delivering an additional
$3 million in sales within the first fifteen months. The effort included a mix of direct approaches,
hosted private events and improved training and retention policies and programs to prompt and
secure referrals.
Reversed aging trends in customer base by updating branding and customer experience.
Average age for clients dropped by five years, a demographic change that increased effective market
size by 73% while increasing lifetime customer value.
Refocused direct mail efforts to improve effectiveness. The company developed its own database
of every potential customer over 350,000 households appended with key demographic data and
used in a sophisticated mix of niche mail programs with as few as 1,000 target households and large,
promotion-oriented pieces totaling as many as two million pieces in a year. The repurposed program
was the mainstay of marketing program that doubled monthly traffic figures.](https://image.slidesharecdn.com/wolferesume-12784442432134-phpapp02/85/Wolfe-Resume-2-320.jpg)
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Wolfe Resume
- 1. MARKETING Strategy 錚 Creative 錚 Execution An innovative and creative professional with a proven track record for developing and executing marketing, business development and communication strategies A versatile executor who can transition through marketing roles, connecting Timothy Wolfe perspectives and functions to produce parts working great together, not just 949.375.7033 great parts. timwolfe10@yahoo.com A natural collaborator who can synchronize with executive and sales teams and others so that strategies, messages and clients dont get dropped. [ capabilities ] [ work experience ] CUSTOMER / MARKET RESEARCH WOLFE MARKETING + DESIGN | Consultant | 2007-2010 MARKETING STRATEGY / MANAGEMENT Deliver strategy, programs, branding and creative to clients ranging from industry CORPORATE COMMUNICATIONS leaders to startups. Clients include: Brawn Consulting, Custom Comfort, Due MEDIA / PUBLIC RELATIONS Process Trading Company, EarthButton, Filbert & Fig, HerbalGen X, Integra BRAND DEVELOPMENT / MANAGEMENT Furnishing Systems, Imaging Science, Jack In The Box, Jana Alayra, MagTek, CUSTOMER EXPERIENCE ARCHITECTURE Permantec, QwicKey, Regent Bond Rugs, Shelby Gray Furniture and US RELATIONSHIP MANAGEMENT PROGRAMS Capital Financial Services. CREATIVE DIRECTION / GRAPHIC DESIGN PRODUCT LAUNCH / CHANNEL SUPPORT VISUAL APPLIANCES | Marketing Director | 2005 - 2007 ADVERTISING / MEDIA PLANNING Joined startup executive team. Delivered the brands and the plans to DATABASE / DIRECT MARKETING successfully launch ZeroBurn速 display hardware and Bulzi Media速 and 16x9i速 RELATIONSHIP MANAGEMENT SYSTEMS software products for digital display market. Collaborated in product and WEB STRATEGY, DESIGN AND CONTENT business development, achieving over $2 million in pre-launch orders. [ industries ] GLABMAN FURNITURE | Marketing Director | 1999 - 2005 Led marketing efforts for $25 million, high-end furnishings retailer. Redefined B2B PRODUCTS & SERVICES CONSUMER PRODUCTS the customer experience and marketing to meet the changing purchase habits COMPUTER HARDWARE affluent homeowners. E-COMMERCE AMIES COMMUNICATIONS | Associate | 1997 - 1999 ELECTRONICS Developed marketing, advertising, public relations and business development MANUFACTURING programs as well as creative, branding and collateral. Clients included Burke PROFESSIONAL SERVICES / CONSULTING Real Estate Group, City of Irvine, Insignia/ESG, Institute of Real Estate REAL ESTATE Management, Koll Development, NAIOP and Watson Land Company. RETAIL & WHOLESALE SHELTER / FURNISHINGS SOFTWARE ROBERTS MEALER & COMPANY | Account Executive | 1996 - 1997 Supported integrated communications programs, provided copywriting and media relations expertise. Clients included CTX, Cymer, Endevco, JTS [ program knowledge ] Corporation, MGE UPS systems, OR Technology and Sony Semiconductors. fluent in: ILLUSTRATOR UNITED STATES ARMY | Infantryman | 1987 - 1992 PHOTOSHOP Non-commissioned officer serving in parachute regiments during Operations INDESIGN Desert Storm and Just Cause. QUARK EXPRESS MICROSOFT OFFICE [ education ] knowledgeable in: DREAMWEAVER Bachelors Degree, English (journalism) | 1996 FLASH Minor emphases in public relations and graphic design. Yearlong internships at FIREWORKS Orange County Business Journal (editorial) and Bergen Brunswig Corp. (MarCom).
- 2. Timothy Wolfe | 949.375.7033 | timwolfe10@yahoo.com [ selected accomplishments ] WOLFE MARKETING + DESIGN Provided research, planning and creative for energy management product EarthButton as a fractional executive. The research identified the ideal clients for the products specific features and benefits. Through interviews, a complete understanding of the target was developed and a complete business development package was created to target and capture clients. Created extensive branding and collateral for MagTek, a leader in banking technology, and collaborated on the companys first consumer product. Updated the brands for the companys Magensa and MagneSafe divisions and provided extensive catalog, collateral and tradeshow creative. Developed branding, web and packaging design for QwicKey. Helped LaptopBattery One, an eCommerce supplier, to build its web presence. The project required market research to define key purchase habits, competing forces and the specific features needed in both the brand and the website to succeed. The web design was tailored to provide users with an expedited experience created through carefully considered navigation and content such as the Find it Fast features. VISUAL APPLIANCES Provided market research and analysis and collaborated with business development team to create effective channel development and synchronized marketing and sales strategies. The company secured agreements with five of the ten largest resellers in the category, gained a presence in IBMs Innovation Centers and created over $2 million in pre-launch sales for its integrated display system. Led the execution of all marketing functions including product launch and strategic planning. This included managing advertising, web strategy and development, channel and dealer training programs while collaborating on product development and delivering brand and marketing for each. Converted extensive intellectual property into defined features, such as Direct Digital and ZeroBurn, while creating the positioning, messaging and branding behind a family of hardware and software products. This included managing development for all sales and executive presentations, product and corporate collateral and web design and strategy. GLABMAN FURNITURE Created a relationship management system that dramatically improved development and retention successes; prospect conversion (visit-to-purchase) improved by 48%, and the company was able to formalize its understanding of what factors maximized lifetime value of clients. The database incorporated internally generated and third party data to gain a clear snapshot of clients and automated and prompted actions, including supporting collateral. Focused efforts on referrals, the leading motivator in affluent sales, delivering an additional $3 million in sales within the first fifteen months. The effort included a mix of direct approaches, hosted private events and improved training and retention policies and programs to prompt and secure referrals. Reversed aging trends in customer base by updating branding and customer experience. Average age for clients dropped by five years, a demographic change that increased effective market size by 73% while increasing lifetime customer value. Refocused direct mail efforts to improve effectiveness. The company developed its own database of every potential customer over 350,000 households appended with key demographic data and used in a sophisticated mix of niche mail programs with as few as 1,000 target households and large, promotion-oriented pieces totaling as many as two million pieces in a year. The repurposed program was the mainstay of marketing program that doubled monthly traffic figures.