Rainforest Alliance 2
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The document proposes an outreach campaign sponsored by Rainforest Alliance to increase understanding of their social and environmental certification among college students. The campaign would involve hosting events tailored to various student interest groups on campus, such as Greek life or environmental clubs, in order to spread awareness of Rainforest Alliance's mission to a wide variety of students and potentially create a university-wide movement in support of their goals.
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just askGoodzuma
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The document proposes a student-led education and outreach campaign called "Just Ask" to raise awareness of Rainforest Alliance certification among college students. The campaign would encourage students to ask their campus bookstores and local businesses to carry Rainforest Alliance certified products. Student groups would compete to collect the most petition signatures and complete unique promotional activities to win prizes. The goal is to demonstrate student demand for these certified products and increase student involvement in the issue.Jump in the sack
Jump in the sackGoodzuma
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This document proposes a campaign called "Jump in the Sack" to raise awareness of Rainforest Alliance Certified coffee. It suggests that university student groups across 100 organizations each jump 300,000 times, totaling 30 million jumps to represent the number of acres of globally grown coffee. The groups would coordinate a day to all jump together, document it online, and sell branded t-shirts or coffee sacks. The goals are to create a viral event that educates participants about certified coffee and encourages local businesses to serve it.LET'S PUT THE VEG ON THE TABLE
LET'S PUT THE VEG ON THE TABLEGoodzuma
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The document proposes encouraging a more plant-based diet in the US to benefit both health and the environment. It suggests that reducing meat consumption by just 5% could save enough grain to feed 25 million people. The proposal is to campaign for everyone to consume 20% less meat per week through ads targeting different age groups and celebrity endorsements, which could significantly impact global issues like hunger and climate change.Application Ideas
Application IdeasGoodzuma
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Mobile applications can be created for college students to stay updated on events using their phones. Example app ideas include a frog widget telling the time and date, a rainforest sounds ringtone, a newsfeed linked to Twitter, and a coffee identifier app using photos to find Rainforest Alliance alternatives. Apps are easy for students, track downloads, and can link to websites, Facebook, Twitter and blogs from mobile devices.Mobile Applications
Mobile ApplicationsGoodzuma
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United Way application ideas for mobile devices like iPhone, Android, and Blackberry that could track volunteer hours, provide updates on events like the Bridge Walk and Volunteer Festival, and share real-time news from United Way's Twitter account. The apps would be easy for students to use, help people stay informed, and allow United Way to monitor download numbers. They could also link to United Way's website, Facebook page, and other online presences.Volunteer Events
Volunteer EventsGoodzuma
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Coordinating several volunteer events throughout the year would bring United Way NYC volunteers together, including a talent show where volunteers could perform singing, dancing or comedy with proceeds benefiting causes, a Central Park picnic potluck where volunteers could play volleyball, softball or kickball, and working other NYC events like the marathon or sporting events to advertise United Way's cause.Viral Video
Viral VideoGoodzuma
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A short viral video with high SEO can raise awareness about volunteering for the Rainforest Alliance by being informative, engaging, and linking to other outlets. Suggested videos include clips of Rainforest Alliance employees and resources, the majesty and destruction of rainforests, and a Goodzuma-style video portraying problems and solutions. Such videos should be hosted on multiple sites like YouTube, Atomvideo, and Revver to increase SEO and the chance of going viral.Viral Video
Viral VideoGoodzuma
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A short viral video between 1-2 minutes in length posted across multiple video hosting sites could raise awareness of volunteer opportunities by informing and engaging viewers about previous United Way events that helped people in need, while linking to websites and social media to encourage further participation. The document suggests creating clips from past United Way activities or a Goodzuma-style video portraying problems and solutions through volunteering, then distributing it across various video sites like YouTube, Atomvideo and Revver to maximize search engine exposure and spread.Tumblr
TumblrGoodzuma
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United Way NYC should encourage volunteers to make Tumblr accounts to blog about their volunteer work as it is easy to use and allows sharing pictures, videos and links. Volunteers can sync their Tumblr accounts with Twitter so followers see new posts, and blogging provides first-hand information that may inspire others to volunteer. Syncing volunteer blogs across social media and the United Way website helps increase traffic and search engine optimization.Foursquare and Flickr
Foursquare and FlickrGoodzuma
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Rainforest Alliance could use social media like Foursquare and Flickr to raise awareness and engage volunteers. Foursquare allows tracking user locations for rewards at businesses attracting college students. Flickr allows hosting pictures of Rainforest Alliance products, with contests for best photos shared on websites and social media. These low-cost options generate content without much professional involvement.Orientation
OrientationGoodzuma
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Orientation provides an opportunity for first year students to become familiar with their new university. Presentations during orientation about the school's existing sustainability campaigns run by Rainforest Alliance, such as reducing waste and protecting forests, could inspire students to get involved. Making information about Rainforest Alliance's initiatives and how students can help available online through its website, social media, blogs, and incentives could engage more students and businesses in the organization's environmental protection efforts.RA's helping RA
RA's helping RAGoodzuma
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RA's could represent the Rainforest Alliance on college campuses by raising awareness of sustainability issues among students living in dorms. As trusted leaders, RA's are well-positioned to inform and organize underclassmen at floor meetings and through social media to get them involved in campaigns. Tracking student participation through online platforms could reward high-performing RA's while minimizing costs compared to using professional staff.Rainforest Alliance Across the Nation
Rainforest Alliance Across the NationGoodzuma
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Rainforest Alliance aims to make their products the "Product of Choice" on college campuses nationwide by sponsoring a tour that promotes their brand through social media, on-campus events with samples and giveaways, and an essay competition to staff the tour; the tour and competition will engage students at major universities low-costly while promoting both Rainforest Alliance and their corporate sponsors.Rainforest Alliance Across the Nation
Rainforest Alliance Across the NationGoodzuma
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Rainforest Alliance aims to make their products the "Product of Choice" on college campuses nationwide by sponsoring a tour that promotes their brand through social media, on-campus events with samples and giveaways, and an essay competition to staff the tour; the tour and competition will engage students at major universities low-costly while promoting both Rainforest Alliance and their corporate sponsors.Virtual Volunteer
Virtual VolunteerGoodzuma
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This document proposes creating a new virtual volunteer toolbox designed specifically for young people by adapting existing online resources from United Way and Kaboom.org. The toolbox would engage students in education, income, and health causes by focusing on people and using existing volunteer toolkits as a starting point but designing them for different volunteer groups like college students.Virtue Goes Viral
Virtue Goes ViralGoodzuma
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United Way NYC can attract young people to their 2010 LIVE UNITED Bridge Walk and Volunteer Festival by creating online badges that people can post to social media. The badges would be inspired by Boy Scout badges and link to the United Way website and GoodSearch search engine to generate donations. United Way could further engage people by having them submit badge designs, vote on them, and potentially print the winning designs on t-shirts to sell.And Your Total Is
And Your Total IsGoodzuma
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This document proposes options for grocery stores to donate one bag of groceries per day to those in need by encouraging customer donations at checkout. Option 1 suggests rounding customer totals up and donating the extra change, Option 2 uses "Hunger Bucks" customers receive based on spending that are deposited in a donation bag, and Option 3 highlights different healthy products each week whose purchases earn points for a donation bag. The goal is to meet local community needs through this program while promoting customer participation, loyalty and the store's social commitment.Rainforest Alliance 2
- 1. Rainforest Alliance ChallangeObjective: Outreach campaign to increase understanding of social and environmental benefits of Rainforest Alliance certification among college students.
- 2. Rainforest AllianceIdea:Rainforest Alliance sponsored event(s) for various interest groups on a campus university. (Greek life, Habitat for Humanity , philanthropic clubs etc.)-Tailor the event to focus of the group (Examples: Dance/social event for Greek life; Community outreach or environmental outreach for Habitat for Humanity)Rainforest Alliance could sponsor multiple events for different clubs and formal groups that exist within a university.
- 3. Why?Advantages:Helps spread the Rainforest Alliance mission toa large variety of students with different interestson campusCreates a university wide movement that coordinates multiple interests groups on a university campus
- 4. PossibilitiesCo-creation between university interest groups to create more Rainforest Alliance sponsoredevents that publicize the mission.This could lead to a university movement that gets many students involved with the Rainforest Alliance mission.