Social Media Marketing. Findings

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This document discusses social media marketing and outlines key topics covered including the top 10 questions marketers have about social media, commonly used social media tools, the benefits of social media marketing, and how much time is required for social media marketing on a weekly basis. It also looks at how social media may change other forms of non-social marketing in the future and provides demographic information on survey participants as well as discussing outsourcing social media activities and predicting future social media trends.

800 million users

Designed by Jobin
© Jobin Mathew

Top 10 social media questions
marketers want answered.

Change non-social marketing in the
future

The document outlines a social interaction campaign to help a company stay ahead by focusing on interacting efficiently with customers, setting new goals, enhancing social media performance on platforms like Facebook and Twitter, measuring audience feedback, improving their mobile app experience, email marketing strategy, budgeting for the campaign, utilizing social media to sell more products and keep customers engaged, and looking forward to advancing based on customer feedback.

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The presentation discusses key strategies for mobile marketing in a rapidly changing landscape, highlighting methods such as targeted ads, app store optimization, and retargeting to enhance user engagement and app profitability. It outlines three critical stages of the app marketing lifecycle: launching the app, growing the user base, and retaining users for long-term success. The importance of leveraging data and tailored messaging to improve audience engagement and user retention is emphasized throughout.

Social Media Management For Your Business!Rommel Pravia

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Jai Raja completed a 1 hour online course on "Social media marketing" through HP LIFE e-Learning on May 26, 2015. The course covered social media marketing campaigns and taught how to create targeted Facebook ads. Jai Raja received a certificate of completion signed by the Director of Economic Progress at HP and the Vice President and Director of Health and Technology at the Education Development Center.

Social Media LearningsRanjana Pawar

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[1] The document provides statistics about Valentine's Day spending and gift giving habits. It also outlines the structure and objectives for a student retail project called "Project V" where teams will design, brand, purchase inventory for, promote, and sell items from a Valentine's themed pop-up store. [2] Each of the 9 team members has a designated role and will contribute $10-90 to the store fund which will be used by Purchase Managers to obtain inventory. [3] Sales, transactions, and a "Wild Card" special item bid will be audited. [4] Customers will provide ratings on store aspects to help determine winners in categories like best profit, design, promotion, and customer

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The document summarizes the evaluation process used to replace an analyst at RSH who quit without notice. It describes shortlisting 5 candidates from 12 analysts, including 2 senior analysts and 3 from boutique firms. All 4 shortlisted candidates underwent two rounds of interviews and met with the head of sales and trading. Feedback was collected from colleagues on their strengths, weaknesses, and cultural fit. The final selection was left to Stephen. The document recommends defining the selection process, strengthening internal head hunting, and considering a job trial period.

3 Doguest00d6d3

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3DO entered the video game market in 1994 but faced significant challenges. It launched an expensive $700 console in an already established market dominated by Nintendo and Sega's cheaper systems. 3DO's business model lacked formal agreements between developers and manufacturers, resulting in quality control issues and high costs. For the console to succeed, 3DO needed to adapt to market trends, lower prices, and focus on building brand loyalty through improved marketing.

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Microsoft's $8.5 billion acquisition of Skype has been finalized after approval by U.S. and European antitrust agencies. William Wrigley Jr. began packaging chewing gum with baking powder and the gum became more popular, leading him to focus the company on producing chewing gum. Carlos Slim Helu is the richest man in the world as of 2013, with an estimated net worth of $74 billion primarily from his holdings in telecommunications companies Telmex and America Movil.

Amul Billboard Case SolutionJobin Mathew

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This document summarizes Amul butter's billboard advertising strategy. It discusses that Amul releases over 120 billboard creatives per year across hundreds of billboards in over 30 publications and six TV channels. While billboards have disadvantages like lack of flexibility and measuring effectiveness, they have advantages for Amul like being low cost, eye-catching, and reaching a large, diverse market. The document also notes that as a market leader for a mature product, Amul's billboard strategy aims to stimulate repeat purchases through reminder advertising.

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Green Tek (Live Product Case Solution) paperboard productsJobin Mathew

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Political dynasty in IndiaJobin Mathew

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The document summarizes dynastic politics in India. It discusses prominent political families in India like the Scindias and Thackerays. It notes that while less than half of MPs have no family political background, over a third entered politics through family connections. Younger MPs and those under 40 are more likely to have hereditary political backgrounds. The Congress party has the most hereditary MPs, with over a third of its MPs coming from political families. Regional parties also have higher proportions of hereditary MPs than national parties.

Bajaj RE 60 Live Case SolutionJobin Mathew

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Modern India's answer to safe, convenient and economical commercial transport on the road. The document analyzes the company environment, customers through market segmentation and targeting auto rickshaw owners and new buyers. It details the product positioning as a replacement for three wheelers with fuel efficiency, lower emissions, attractive design, upgraded features and safety. It discusses price at 1.8 L with value based pricing and quicker payback model. Place includes a 1 state launch and 1S model. Promotion strategies include IMC, exchange policy, auto stands, auto stickers, financing, in film marketing, rural fairs and trade fairs, radio and billboard.

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