قانون العمل

Oct 27, 2012Download as PPSX, PDF2 likes5,710 views

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d.abd2000@hotmail.com
d.abd2000@hotmail.com

How we arrived at our proposition Problem eBay is viewed as a marketplace for used goods, and customers aren’t necessarily aware of all the retailer partnerships. Challenge Convince eBay users to use eBay during Xmas as a one-stop-shop, a sort of “online Westfield.” Consumer Insight Consumers long to spend time with those closest to them at Xmas, but are too often overwhelmed by accumulating tasks and unwanted obligations. Brand Insight eBay hosts storefronts for Australia's biggest retailers, and offers many convenient options for customers to buy and collect their goods. Strategy GET: eBay users TO: Use eBay for all of their holiday shopping BY: Demonstrating the time-saving benefits of this one-stop-shop Proposition “eBay gives you (back) the priceless gift of time”

Bupa - Surprise & DelightSimon Alderson

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Campaign Objectives: Bupa Plus wanted to give customers rewards aligned to their core values with a key focus on mental and physical wellbeing. Bupa needs to add value beyond health insurance and be seen as the main health insurer in the market. Provide a Surprise and Delight campaign based around specific reasons and timings. Eg. ‘Just because’ for certain customers that are likely to churn, high value, birthdays, anniversaries. Target Audiences: Singles/Couples, Families, Matures

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MindMelds Vol1, World Editon - Sample BookTeresaMarek

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Here are the steps to solve this problem: * The secretary hid the keys in the home office * The license plate has 7 letters in the string * The age sees 2 keys before the home is ended * Going down the stairs takes 15 seconds for 4 steps and 5 steps * The other flights take 20 seconds each * Running the errand can take at least 10 seconds * Returning the keys can take 10 seconds * The house is 50% occupied The key details are: - There are 2 keys to find before the home is ended - Travelling within the house takes a certain amount of time - An errand outside also takes time - Returning takes additional time - The probability

Nutella - Smile JarsSimon Alderson

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Focus on the emotional side as opposed to health benefits. -Rise and Smile – giving people a reason to smile is key -Increase Sales -Give consumers a reason to buy -Want people to go from: “I rarely buy Nutella” to the vision which is “I buy Nutella at least once a year”. They want to generate a role for Nutella and talkability at Christmas, typically a quiet period. Their insight – people are looking for multiple thank you gifts for the end of the year and token/add on Christmas gifts. Big objective is to lap the success of personalised labels in 15/16.

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