Как жители Беларуси относятся к биометрии при осуществлении платежей
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Digital Belarus 2022
Digital Belarus 2022 Sergey SkorokhodЧасть глобальной статистики WeAreSocial по Digital и SMM для Беларуси
Критические и весьма удивительные изменения:
• Linkedin в Беларуси обогнал по аудитории Facebook,
• Tiktok преодолел планку 3 млн пользователей,
• из ТОП запросов в поисковиках пропал «коронавирус».
Основные выводы:
• На 9,44 млн жителей 8,03 млн интернет-пользователей. Проникновение интернета 85,1%. Рост за год — 3%.
• За 10 лет с 2012 количество пользователей выросло более чем в 2 раза — с 3,73 млн до 8,03 млн пользователей.
• Всего 4,35 млн интернет-пользователей (46,1%) имеют акаунты в соцсетях. В 2021 году таких пользователей было 3,9 млн или 46,1% от числа интернет-пользователей.
• 95,7% пользователей соцсетей используют их с мобильных устройств (прирост за год 0,7%).
• За год прирост пользователей соцсетей составил 450 тыс. человек (+11% за год).
• Средняя скорость мобильного интернет-соединения составляет 10 MBPS.
• Средняя скорость фиксированного интернет-соединения — 48,39 MBPS.
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Online&Offline retail in Belarus, 2017
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Team7
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Team2Sergey SkorokhodThe document discusses the problem of ageism and lack of understanding between generations in Belarus. It proposes a solution called "Cookie's Other Side" which is a web browser plugin that allows people to view the internet from the perspective of a different generation by switching their cookies. This aims to help generations better understand each other by exposing them to the types of content and recommendations typically seen by the other group. The plugin would be opt-in and ensure user anonymity.
Team1
Team1Sergey SkorokhodElderly people in Belarus struggle with social isolation as technology advances. To address this, a proposed solution is to allow elderly users to access the internet using SMS on their mobile phones. Key aspects include partnering with Google to convert web pages to SMS format and with a mobile operator to provide unlimited SMS packages. This would help elderly users stay connected while still using familiar SMS technology.
Team6
Team6Sergey SkorokhodThe document outlines a strategy to encourage elderly people aged 60+ to lead more active lifestyles. It involves creating designated zones in clinics, public transport, and bus stops that promote standing instead of sitting, with signs and messages conveying the message "For elderly people who do not feel themselves elderly." It also involves adding walking route options to the Yandex Maps navigation app and defaulting to walking routes for users aged 60+. The overall goal is to challenge stereotypes around passive elderly behavior and provide opportunities for them to express a preference for active aging.
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Team4
Team4Sergey SkorokhodThe document proposes a strategy to motivate elderly people to lead more active lives using city lights and a special website. The strategy involves users sharing stories of elderly people's interests online along with their photos. An application would then be downloaded to the elderly person's phone, and city lights in public places would display their images and information about activities related to their interests when they are nearby to inspire them. The goal is to inspire elderly people and others by showing the individuality and possibilities for the elderly.
Team2
Team2Sergey SkorokhodCHALLENGE: Motivate elderly people to better adapt to the ageing process and make ageing more active, exciting and healthy.
PROBLEM: Many elderly people choose a passive lifestyle, cutting off social ties and activities.
SOLUTION: The Entertainment Utility Bill Program (EUBP) allows elderly people to pay utility bills at entertainment venues like theaters, cinemas, and sports centers, and then receive free entertainment for themselves and a guest. This encourages social engagement and makes aging more enjoyable.
Team1
Team1Sergey SkorokhodThe document proposes a strategy to change negative attitudes towards aging by motivating seniors to engage in new physical and mental activities. It involves creating a "Club Level Up" cultural movement that uses direct mail, jobs websites, and a "bank of opportunities" with partner organizations to introduce seniors to free activities. The goal is to show seniors that their skills are still valuable and aging can be an exciting time full of new opportunities to try, learn, and mentor others.
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Team6Sergey SkorokhodThis document summarizes an integrated social media campaign called #freeofage. The campaign aims to connect elderly and young people with common interests by creating a social plugin that switches their profiles. This allows them to share friends, interests, groups and events. The plugin matches users based on their answers to questions about their interests, skills or passions. The goal is to remove social gaps and prove that age is just a stage of development by allowing each side to see the other's perspective. The campaign shows how aging provides opportunities and encourages elderly to share experiences. It uses Facebook to trigger the plugin and matching, Instagram to share user photos with #freeofage, and Periscope for participants to broadcast positive #freeofage moments.
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