This document proposes a strategy to engage older adults online by creating a "OldBro" user status on question-and-answer websites. OldBro users who are 65+ and approved would have their answers automatically featured at the top. The goal is to give older adults a sense of purpose by sharing their life experiences and professional knowledge online with people of all ages. Buzz would be generated on social media by YouTube bloggers promoting their "cool old folks" and encouraging people to "Ask #OldBro".
This document summarizes an integrated social media campaign called #freeofage. The campaign aims to connect elderly and young people with common interests by creating a social plugin that switches their profiles. This allows them to share friends, interests, groups and events. The plugin matches users based on their answers to questions about their interests, skills or passions. The goal is to remove social gaps and prove that age is just a stage of development by allowing each side to see the other's perspective. The campaign shows how aging provides opportunities and encourages elderly to share experiences. It uses Facebook to trigger the plugin and matching, Instagram to share user photos with #freeofage, and Periscope for participants to broadcast positive #freeofage moments.
The document proposes a solution to help elderly people feel more comfortable using the internet and social networks. It suggests developing a web browser extension that makes key websites and services easier to use by enlarging fonts and hiding complex user interface elements. The extension would also link to an events platform page where elderly users could see local events marked as relevant for them. The goal is to change negative attitudes about aging by encouraging older people to actively engage with modern digital tools and live fuller lives.
This document proposes a solution to help retired people in Belarus feel socially active and useful. It suggests integrating Airbnb into the popular Belarusian social network Odnoklassniki to allow pensioners to easily list spare rooms in their homes. This would provide retired people with extra income from hosting tenants while reducing loneliness through new social interactions. The process of becoming a mini-hotel owner would be turned into a simple game on Odnoklassniki to engage elderly users familiar with that platform. This could help challenge public perceptions that retired individuals are a burden by demonstrating how they can remain socially and economically contributing members of society.
This document proposes a solution to encourage active lifestyles for retirees. It suggests that mobile operators launch a new "Mobile Elderly" rate that provides retirees with a smartphone pre-loaded with useful apps. These apps include a map of local activities for seniors, a list of hobbies with tutorials, and exercise apps. The rate would use geo-targeting to monitor if retirees stay home too long and send personalized invitations to nearby activities. This is aimed at preventing retirees from becoming passive and isolated after retiring.
The document discusses the problem of ageism and lack of understanding between generations in Belarus. It proposes a solution called "Cookie's Other Side" which is a web browser plugin that allows people to view the internet from the perspective of a different generation by switching their cookies. This aims to help generations better understand each other by exposing them to the types of content and recommendations typically seen by the other group. The plugin would be opt-in and ensure user anonymity.
Elderly people in Belarus struggle with social isolation as technology advances. To address this, a proposed solution is to allow elderly users to access the internet using SMS on their mobile phones. Key aspects include partnering with Google to convert web pages to SMS format and with a mobile operator to provide unlimited SMS packages. This would help elderly users stay connected while still using familiar SMS technology.
The document outlines a strategy to encourage elderly people aged 60+ to lead more active lifestyles. It involves creating designated zones in clinics, public transport, and bus stops that promote standing instead of sitting, with signs and messages conveying the message "For elderly people who do not feel themselves elderly." It also involves adding walking route options to the Yandex Maps navigation app and defaulting to walking routes for users aged 60+. The overall goal is to challenge stereotypes around passive elderly behavior and provide opportunities for them to express a preference for active aging.
This document proposes motivating elderly people to age more actively by offering special benefits and bonuses to employees who spend time with their elderly parents. It suggests using internal company websites and the job search website HeadHunter.by to inform employees about bonuses for sharing benefits with their parents, such as subscriptions to sports clubs or discounts at restaurants. This is aimed at encouraging active aging while increasing time elderly people spend with their adult children.
The document proposes a strategy to motivate elderly people to lead more active lives using city lights and a special website. The strategy involves users sharing stories of elderly people's interests online along with their photos. An application would then be downloaded to the elderly person's phone, and city lights in public places would display their images and information about activities related to their interests when they are nearby to inspire them. The goal is to inspire elderly people and others by showing the individuality and possibilities for the elderly.
CHALLENGE: Motivate elderly people to better adapt to the ageing process and make ageing more active, exciting and healthy.
PROBLEM: Many elderly people choose a passive lifestyle, cutting off social ties and activities.
SOLUTION: The Entertainment Utility Bill Program (EUBP) allows elderly people to pay utility bills at entertainment venues like theaters, cinemas, and sports centers, and then receive free entertainment for themselves and a guest. This encourages social engagement and makes aging more enjoyable.