Steve Bridger - Flickr For Good
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The document discusses how social media has changed marketing from one-way broadcasting of messages to aggregating content. It suggests asking supporters to post photos or videos about why they support an organization to make personal connections and allow people to tell their own stories. It also recommends using Flickr as an evaluation tool and to aid the grant-making process, and uploading 90 second video clips. The key ideas are how social media enables two-way engagement through user-generated content and personal storytelling.
Steve Bridger - Flickr For Good
- 2. te ll ing social social yo u r e ve n ts cam pa ign ing impac t reporting st o r y citizen free agen t news ac t iv ism fu ndra is ers jour nali sm m a k ing people
- 5. telling your story s o c ia l im p ac t
- 6. The social web has changed marketers from broadcasters pushing out messages and materials to aggregators who bring together content content strategy + participation strategy
- 7. cam pa ign ing ac t iv ism OLD WAY: join us because we kick ass NEW WAY: join us because we want you to kick ass Tip: Ask supporters to post photos or videos on why they support you
- 8. not all will want to contribute not all need to contribute many will just be glad to be invited
- 10. magic ingredient -> to make connections
- 11. telling their own stories
- 14. news citizen m a k ing jour nali sm
- 15. Tip: Use Flickr as an evaluation tool & to aid grant-making process
- 18. free agen t fu ndra is ers
- 19. upload 90 second video clips, too