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The document discusses how social media has changed marketing from one-way broadcasting of messages to aggregating content. It suggests asking supporters to post photos or videos about why they support an organization to make personal connections and allow people to tell their own stories. It also recommends using Flickr as an evaluation tool and to aid the grant-making process, and uploading 90 second video clips. The key ideas are how social media enables two-way engagement through user-generated content and personal storytelling.Read less