Media140 keynote

Feb 5, 201010 likes984 views

Steve Bridger

Keynote I gave at the #media140 Third Sector and the Real-time Web event in London on 4 February 2010.

I help charities unlearn stuff and
trust more of their own people
to participate online to support
insight, collaboration, transparency,
advocacy & philanthropy

@stevebridger

Can we agree on one thing?

@stevebridger

1

This new stuff - let’s call it social media - is
disruptive and transformative
inside the organisation

@stevebridger

two things?
Can we agree on one thing?

@stevebridger

2

It’s still about relationships

@stevebridger

@stevebridger

http://www.ﬂickr.com/photos/ceruleandepths/1693238000/

“It is difﬁcult to get a man to
understand something when
his salary depends on his not
understanding it”
Upton Sinclair

@stevebridger

“I'm convinced that eventually every
member of staff will need to��have
some level of responding power��and be
empowered to use social media to
communicate and build relationships
with the people around them”
@willmcinnes

@stevebridger

don’t make
social media
another silo
@stevebridger

charity staff who
feel comfortable
participating

f conduct? tr ust the hiring
code o
decision?

supporters /
potential supporters
@stevebridger

aspirational transactional

challenges for traditional charities
the changing giving experience

self-
organising,
peer-to-peer, accountability
instant & scrutiny
campaigns aggregation
of small
acts
more platform
real-time connected to make
web supporters
experiences
look good regulation

social
computing focused earmarked
micro- vs
payments general funds
return on
attention
mobile
borderless
donor
global citizens
‘intimacy’ global reach
impact
reporting
donations
big online still only
contributions
still matter
permission interruption
governance
3%

Steve
��Bridger
��|
��04.02.10
��|
��original
��scribbly
��doodle
��by
��@davegray
��-‐
��remixed
��with
��permission

Thank you... and enjoy the rest of the day

@stevebridger
http://www.ﬂickr.com/photos/ceruleandepths/1693238000/

The document discusses how charities can stay relevant in an increasingly digital world. It argues that charities need to empower more staff to participate online through social media to build relationships, share insights, and increase transparency, advocacy, and philanthropy. However, social media should not be seen as another silo and traditional hierarchies may need to adapt to encourage participation from more staff. The challenges discussed include organizational dependencies on hierarchies and the changing nature of giving experiences online.

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��

The passage discusses the importance of summarization in an age of information overload. It notes that with the massive amounts of data available online, being able to quickly understand the key points of lengthy documents, articles, or reports is crucial. The ability to produce clear, concise summaries helps people filter through large amounts of information and identify what is most important or relevant to them.

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��

The document discusses how the social web has changed charities from organizations that broadcast messages to ones that engage communities and foster participation and storytelling. It notes that the social web enables people to see how they are interconnected globally and spark empathy to create a better world for all. While praising charity workers, it cautions against focusing too much on social media and forgetting other important work, and advises not getting too deeply embedded in social platforms.

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��

The document summarizes the key points from a fundraising workshop. It discusses trends in online fundraising over the past 10 years and opportunities for the future, including increased donor expectations around impact reporting and engagement. It provides 10 strategies for non-profits to try, such as storytelling with blogs and videos, personal fundraising widgets, using social networks, hosting events, and embracing virtual volunteers. Risks are also addressed around losing some control of the brand online and content generated by supporters.

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Media140 keynote

1. Charities Staying relevant in a wired world @stevebridger 4 February 2010 #media140 #smwldn

2. I help charities unlearn stuff and trust more of their own people to participate online to support insight, collaboration, transparency, advocacy & philanthropy @stevebridger

3. Can we agree on one thing? @stevebridger

4. 1 This new stuff - let’s call it social media - is disruptive and transformative inside the organisation @stevebridger

5. two things? Can we agree on one thing? @stevebridger

6. 2 It’s still about relationships @stevebridger

7. @stevebridger http://www.ﬂickr.com/photos/ceruleandepths/1693238000/

8. “It is difﬁcult to get a man to understand something when his salary depends on his not understanding it” Upton Sinclair @stevebridger

9. organisational dependency on hierarchy

10. organisational dependency on hierarchy

11. “I'm convinced that eventually every member of staff will need to��have some level of responding power��and be empowered to use social media to communicate and build relationships with the people around them” @willmcinnes @stevebridger

12. @stevebridger

13. don’t make social media another silo @stevebridger

14. charity staff who feel comfortable participating f conduct? tr ust the hiring code o decision? supporters / potential supporters @stevebridger

15. aspirational transactional challenges for traditional charities the changing giving experience self- organising, peer-to-peer, accountability instant & scrutiny campaigns aggregation of small acts more platform real-time connected to make web supporters experiences look good regulation social computing focused earmarked micro- vs payments general funds return on attention mobile borderless donor global citizens ‘intimacy’ global reach impact reporting donations big online still only contributions still matter permission interruption governance 3% Steve ��Bridger ��| ��04.02.10 ��| ��original ��scribbly ��doodle ��by ��@davegray ��-‐ ��remixed ��with ��permission

16. closed vs open @stevebridger

17. Thank you... and enjoy the rest of the day @stevebridger http://www.ﬂickr.com/photos/ceruleandepths/1693238000/

�ݺ�ߣ

Media140 keynote

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