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Charities         Staying relevant
                  in a wired world

      @stevebridger


      4 February 2010

                        #media140
                        #smwldn
I help charities unlearn stuff and
  trust more of their own people
to participate online to support
 insight, collaboration, transparency,
       advocacy & philanthropy

                @stevebridger
Can we agree on one thing?



           @stevebridger
1


This new stuff - lets call it social media - is
  disruptive and transformative
        inside the organisation



                    @stevebridger
two things?
Can we agree on one thing?



          @stevebridger
2



Its still about relationships



            @stevebridger
@stevebridger

http://www.鍖ickr.com/photos/ceruleandepths/1693238000/
It is dif鍖cult to get a man to
understand something when
his salary depends on his not
        understanding it
            Upton Sinclair



             @stevebridger
organisational dependency on hierarchy
organisational dependency on hierarchy
I'm convinced that eventually every
  member of staff will need tohave
 some level of responding powerand be
    empowered to use social media to
communicate and build relationships
      with the people around them
               @willmcinnes



                @stevebridger
@stevebridger
dont make
social media
    another         silo
          @stevebridger
charity staff who
                    feel comfortable
                      participating



       f conduct?                              tr ust the hiring
code o
                                                   decision?




     supporters /
  potential supporters
                               @stevebridger
aspirational                      transactional




                                                                                                                                                                                                                              challenges for traditional charities
the changing giving experience

                                                                                  self-
                                                                              organising,
                                                                             peer-to-peer,                                        accountability
                                                                                instant                                             & scrutiny
                                                                              campaigns                                                                                                          aggregation
                                                                                                                                                                                                   of small
                                                                                                                                                                                                     acts
                                                   more                                                                                                              platform
                                 real-time       connected                                                                                                           to make
                                   web                                                                                                                              supporters
                                                experiences
                                                                                                                                                                    look good                           regulation


                                   social
                                 computing         focused                                                                                                        earmarked
                                                    micro-                                                                                                            vs
                                                  payments                                                                                                       general funds
                                                                                                                                                                                                       return on
                                                                                                                                                                                                       attention
                                      mobile
                                                                                                                                   borderless
                                                                                donor
                                                                                                                                 global citizens
                                                                              intimacy                                          global reach
                                                                                                                                                                                            impact
                                                                                                                                                                                           reporting
                                                                                                                                                                                                            donations
                                                      big                                                                                                                                                 online still only
                                               contributions
                                                still matter
                                                                                           permission                       interruption
                                                                                                                                                                  governance
                                                                                                                                                                                                              3%

                                                     Steve	
 Bridger	
 |	
 04.02.10	
 |	
 original	
 scribbly	
 doodle	
 by	
 @davegray	
 -足	
 remixed	
 with	
 permission
closed      vs open



         @stevebridger
Thank you... and enjoy the rest of the day




                @stevebridger
           http://www.鍖ickr.com/photos/ceruleandepths/1693238000/

More Related Content

Media140 keynote

  • 1. Charities Staying relevant in a wired world @stevebridger 4 February 2010 #media140 #smwldn
  • 2. I help charities unlearn stuff and trust more of their own people to participate online to support insight, collaboration, transparency, advocacy & philanthropy @stevebridger
  • 3. Can we agree on one thing? @stevebridger
  • 4. 1 This new stuff - lets call it social media - is disruptive and transformative inside the organisation @stevebridger
  • 5. two things? Can we agree on one thing? @stevebridger
  • 6. 2 Its still about relationships @stevebridger
  • 8. It is dif鍖cult to get a man to understand something when his salary depends on his not understanding it Upton Sinclair @stevebridger
  • 11. I'm convinced that eventually every member of staff will need tohave some level of responding powerand be empowered to use social media to communicate and build relationships with the people around them @willmcinnes @stevebridger
  • 13. dont make social media another silo @stevebridger
  • 14. charity staff who feel comfortable participating f conduct? tr ust the hiring code o decision? supporters / potential supporters @stevebridger
  • 15. aspirational transactional challenges for traditional charities the changing giving experience self- organising, peer-to-peer, accountability instant & scrutiny campaigns aggregation of small acts more platform real-time connected to make web supporters experiences look good regulation social computing focused earmarked micro- vs payments general funds return on attention mobile borderless donor global citizens intimacy global reach impact reporting donations big online still only contributions still matter permission interruption governance 3% Steve Bridger | 04.02.10 | original scribbly doodle by @davegray -足 remixed with permission
  • 16. closed vs open @stevebridger
  • 17. Thank you... and enjoy the rest of the day @stevebridger http://www.鍖ickr.com/photos/ceruleandepths/1693238000/