Putting people at the heart of your social media strategy - revisited
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This document discusses developing a social media strategy for non-profit organizations. It emphasizes the importance of putting people first, developing strategies that align with being a social organization, and breaking down silos between employees and supporters. The overall message is that non-profits must focus on building bridges with stakeholders through social media rather than walls.
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- 1. NHI people D Putting people at the the of your b u s in e s s social media strategy @stevebridger #nfpsm
- 2. 1. The world is changing faster than we can reorganise 2. Loyalty to charity brands is being augmented by a closer affinity with charity employees 3. Move from just add social media, to we have a strategy, to we are a social organisation
- 4. C It is dif鍖cult to get a man to understand something when his salary depends on his not understanding it we have manufactured Upton Sinclair more complexity
- 5. 9 W the day- to-day sorry... gone to another meeting
- 6. behaviours largely established inside ...outside the workplace the workplace
- 7. Thanks to @stuartwitts for creating this graphic for me
- 9. ...ordinary conversation became quite audible to my ears.
- 12. Its about being present at the right time and in the right way
- 14. Content strategy Participation strategy? Commitment strategy?
- 15. Philanthropy is the business of passion - Lucy Bernholz Employee Pa A ssion Indicators
- 16. Finally... The more we remain in our silos and feel constrained by our job descriptions, the greater the disconnect between us and our supporters Are you ready to shape the future of your organisation?
- 17. Thank you Steve Bridger - Builder of Bridges @stevebridger we build too many walls and not enough bridges Isaac Newton