Tipping Point
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The document discusses Malcolm Gladwell's book "The Tipping Point" which examines how small changes or influences can have large, unexpected effects. It describes key concepts from the book including the "Law of the Few" which explains how a small number of influential people can spread ideas or behaviors, and the importance of "stickiness" and social context in creating epidemics. Examples are given of word-of-mouth epidemics and transformational philanthropic gifts that demonstrate the tipping point phenomenon.
Tipping Point
- 1. The Tipping Point Malcolm Gladwell Black Bay Books Little Brown and Company AHP Montreal June 27, 2009 J.B. Michael Farrell FAHP Principal www.philanthropycoach.ca
- 2. The Tipping Point that one dramatic moment when everything can change all at once. www.philanthropycoach.ca
- 3. Miriam Webster Definition 1 : a deserter from one faith, cause, or allegiance to another 2 : an individual who rejects lawful or conventional behavior 3: having rejected tradition : unconventional www.philanthropycoach.ca
- 5. Anatomy of a Social Epidemic Hush Puppies sell about 30 k a year to the backwoods outlets and small town stores 1995-95 resale shops appear in New York Designers start callingHush Puppies are in my fall collection 1995 430,000 pairs sold Wolverine the Manufacturer had almost nothing to do with it www.philanthropycoach.ca
- 6. Hush Puppies Ad Circa 2009 www.philanthropycoach.ca
- 7. The not so humble Hush Puppies www.philanthropycoach.ca
- 10. The Tipping Point Malcolm Gladwell Ideas and products and messages and behaviours spread just like diseases. The tipping point is that magic moment when ideas, trends and social behaviours cross a critical threshold and take, causing a tidal wave of far reaching effect. from a review by Mark Tyrrell www.philanthropycoach.ca
- 11. Gladwells Description I like to think of it as an intellectual adventure story. It draws from psychology and sociology and epidemiology, and uses examples from the worlds of business and education and fashion and media. www.philanthropycoach.ca
- 12. Whats to be gained Why read itPeople who understand The Tipping Point, I think, have a way of decoding the world around them. www.philanthropycoach.ca
- 13. The Tipping Points Relevance two simple questions lie at the heart of what we would like to accomplish Why is it that some ideas or behaviours or products start epidemics and others dont? what can we do to deliberately start and control positive epidemics of our own? www.philanthropycoach.ca
- 14. Key Elements of a Social Epidemic The Law of the Few The Stickiness Factor The Power of Context www.philanthropycoach.ca
- 15. Six Degrees of Separation 160 people get letters in Omaha To be sent to a broker in Boston lives in Sharon Omaha-L.A.-Dallas-Buffalo-NYC-Boston-recipient Average trip 6 people www.philanthropycoach.ca
- 16. Six Degrees of Separationthe rest of the story 16 of 24 that reached his home came through one person The rest came to him at his office primarily through 2 people In a city the size of Boston, fully one half of all of the responses came through the hands of 3 people. www.philanthropycoach.ca
- 17. The Law of the Few It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few. www.philanthropycoach.ca
- 18. The Law of the Few Mavenslabel readers, expertsthe person who knows the best way to do almost anythingand sharesrazor info! Connectors The ability to retain and influence an abnormally large circle of friends Salesmenpeople who by the sheer power of their personalities influence and affect others www.philanthropycoach.ca
- 19. Mavens You all know this person Others are listening as well Sometimes difficult but effective Board Members Key opinion leaders www.philanthropycoach.ca
- 20. Connectors William Dawes -Tanner Paul Revere -committee to install Boston's first street lights -first coroner Suffolk County -Mass. Mutual Fire Insurance Founder www.philanthropycoach.ca
- 21. The Rest of the Paul Revere Story He was a fisherman, a hunter, a card-player and a theatre lover, a frequenter of pubs and a successful business man. He was active in the Masonic Lodge and a member of several select social clubs. he had an uncanny genius for being at the centre of events www.philanthropycoach.ca
- 22. Roger Horchow A roster of 1600 names maintained a little red pocket diary if you happen to mention your birthday I write it in Normal behaviour is to move from acquaintance to friend Connectors are master of the weak tie Sometimes fools gold as solicitors www.philanthropycoach.ca
- 23. Salesman What separates a great salesman from an average one is the number and quality of the answers they have to objections commonly raised by potential clients. Moine and Gau from a financial planners handbook Optimism is a contagion Non verbal clues are more powerful than verbal cues Persuasiveness is more than responses to FAQs Great Campaigners www.philanthropycoach.ca
- 24. The Stickiness Factor The Magic Gold Boxa treasure huntfind the gold box on any print add and mail in for a free record Sesame StreetBig Bird with adults Blues Cluesrepetition there is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to is find it. Chip and Dan Heath and their book Made to Stick required reading here. Mission based case development www.philanthropycoach.ca
- 25. Power of Context Bernie Goetz...1984 Broken windows the dramatic drop in NYC crime Context dramatically effects behaviour 150 people limit- Hutterites Gore Industries Contestant and questioner game. People make up their own questions. Contestants always rate the questioner as smarter! Divine Secrets of the Ya Ya Sisterhood Released 96best seller 98 book group book www.philanthropycoach.ca
- 26. Power of Context What events is your organization associated with? What is a major gift in your world? Be Careful what you celebrate! What is the board norm? www.philanthropycoach.ca
- 27. Word of Mouth Epidemics Hush Puppies Crime reduction in New York City Transformational gifts www.philanthropycoach.ca
- 28. Transformational Gifts In Hamilton Tipped Dr. Tomlinson $60m (2000)McGill Mr. & Mrs. Young $40m (2002) HCF Michael Lee Chin $30m (2003) ROM Charles and Margaret Juravinski $43m (2005-07) Michael DeGroote $105m (2006) David Braley $65m (2007-08) Ron Joyce $20. (2009) www.philanthropycoach.ca
- 29. In the world of the tipping point there is a large measure of hopefulness Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest pushin just the right place it can be tipped. The exciting part about these donors no one on that list has made their last gift! www.philanthropycoach.ca