Yeni bir iletişim ortamı yeni bir medya pepsi co i̇yi i̇çerik kampı
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Yeni bir iletişim ortamı yeni bir medya pepsi co i̇yi i̇çerik kampı
- 1. Yeni bir İletişim Ortamı Yeni Bir Medya İsmail H. Polat
- 5. Yeni bir Çağ, Yeni bir Kuşak
- 6. Tarım Çağı Endüstri Çağı Yeni Çağ Köy Şehir Metropol Sülale Aile Birey Doğa Bina Ekran
- 10. Dün Bugün Yarın… Telekom Medya Bilgi Teknolojileri
- 11. Yakınsama Bilgi Telekom DATA Etkileşim AĞ Siber Mekan İÇERİK Medya
- 12. Yeni Medya; Nedir? Dijitallik Etkileşim Zaman-Mekan Sınırsızlığı olanağı sağlayan siber mekan!
- 13. Yeni bir Yaşam ı
- 14. Yeni Medya Kavramı • Yeni yaşam alanındaki bütün bireysel, sosyal, hukuksal, ekonomik, politik , etik, vd. tüm dinamikleri inceleyen akademik bir kavramdır.
- 15. Yeni Medya; Ne değildir? • Sadece İNTERNET değildir! – İnternet+Mobil+vd. • Sadece SOSYAL MEDYA değildir! – Sosyal Medya+Blog+Mobil hizmetler+vd. • Sadece YAYINCILIK değildir! – Yayıncılık+Reklamcılık+Kültür-Sanat+Siyaset+Hukuk+.. • Bir DÜZEN değildir! – Yayın insiyatifinin bireye geçmesiyle oluşan bir KAOS!
- 16. Yeni Medya, Yeni Yayıncılık • Geleneksel’in dönüşümü – Gazete/Dergi: Kağıttan tablete – Radyo: Kullanıcı insiyatifli radyolar, WebRadyo – TV: IPTV, WebTV, MobilTV • Yepyeni yayıncılık formatları – Web Siteleri – Bloglar – Arama Motorları – Wikiler – Sosyal Medya Hizmetleri – Mobil Uygulamalar (App)
- 17. Yeni Medya’ya geçiş sorunları • Yeni Medya: Gelenekselin uzantısı Bilgi İletişim ? Medya
- 20. Dönüşüm sancısı • Yeni Medya’nın ruhunu yakalayamama – Dijitallik • Yepyeni yayıncılık formatları (blog, wiki, mobil, harita, vs.) • Kişiselleştirme • Teknolojiyi etkin kullanabilme – Etkileşim • ıııı • Kollektifleştirme – Zaman-Mekan Sınırsızlığı • Mobilizasyon • Her zaman, her yere ulaş(tır)abilme
- 21. Yeni Medya’ya geçiş sorunları • Rasyonel iş modeli üretememe – Mevcut iş modellerinin hala gelir üretiyor olması – Yenilikçilikten uzak eskinin üzerinden düşünme – Yepyeni formatlara ilişkin deneyim eksikliği – Eski iş modellerini terk edememe – Yeni reklam ve ölçüm standartları geliştirme konusunda gönülsüzlük
- 22. DzԳç
- 23. O Sırada Yeni Medya’da… • Yayıncılar – Eskiden Gazete/Radyo/TVde statik duran ve akan içeriği, artık ağ üzerinde okur/dinleyici/izleyici ile birlikte etkileşimeli ve dinamik hale dönüştürüyor ve onu • sorgulatıyor • yorumlatıyor • genişletiyor • Eleştiriye açıyor • farklılaştırıyor • yeniden yaratıyor Bu değişim içeriğin sahiplik ilişkisiyle mevcut telif ve iş modellerini de değiştiriyor!
- 24. O Sırada Yeni Medya’da… • Markalar – Arama motorları için SEO, SEM vb. yöntemlerle sözcük setleri belirliyor. – Pazarlama amaçlı olarak kendisiyle ilgili içeriği izliyor, üretiyor ve ürettiriyor. • Zaman, mekan, kişi, durum tabanlı izleme ve teklif –
- 25. DzԳç
- 26. DzԳç
- 27. Bloggerlara öneriler • İstikrarlı içerik üretimi • İletişim dilinin içtenliği ve tutarlılığı • Hipertext, embed code, vd. yeni biçimlerin etkin kullanımı • Etiketleme ve blog-içi yazı ilişkilendirmesi • Mobil cihazlara adaptasyonu • Sosyal Medya butonlarının ve yayınının yapılması • Analiz ve izleme araçlarından faydalanılması • Rasyonel iş modellerinin geliştirilmesi
- 28. • E-posta • ismail.polat@khas.edu.tr • Blog • http://ismailhpolat.com • Sosyal Medya • http://twitter.com/ismailhpolat • http://tr.linkedin.com/in/ismailhpolat • http://facebook.com/ismailhakkipolat • http://slideshare.net/ismailpolat