6 years of experience in brand & comms strategy around the globe (London, Tokyo, Sao Paulo and Paris)
Launched with a friend a social media agency back in 2008 (while having no idea what an agency was), learned the craft skills of planning at DDB and TBWA in Paris, then unlearned everything by working abroad in Japan (JWT Tokyo) and Brazil (JWT Sao Paulo). Now back to Europe in London, the birthplace of planning.
I combine those experiences with my other activities (Dj, party planner, photographer, blogger, indie-gamer, wine-taster...) to help brands connect modern culture with people's interests. Aiming at bridging the strengths of brand planning, design thinking and growth hacking.
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strategic planningdigitaladvertisingsamuel grinfedergrinfederddbbig datastrategydigital strategydatadigital post
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