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M E D I A T H E O R I S T
CLAUDE LEVI STRAUSS
WHAT WAS HIS THEORY?
Strauss studied hundreds of myths and from that he
concluded that we as humans, as people make
sense of the world, people and events by seeing and
using binary opposites. Later he discovered that
narratives are used based on binary opposites.
Example of binary opposition:
good vs evil
weak vs strong
fast vs slow
man vs nature
Binary opposition: the words ‘binary opposition’ simply symbolise actions
for society’s ideas, in language and thought, two theoretical opposites
are strictly defined and set off against each other.
WATCH HIS THEORY
THEORY SUMMARY
Levi Strauss’ theory is based is that the conflict in a
narrative structure is based on around the binary
opposites and that the binary oppositions are centre
climax of the structure.

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Claude levi strauss nt

  • 1. M E D I A T H E O R I S T CLAUDE LEVI STRAUSS
  • 2. WHAT WAS HIS THEORY? Strauss studied hundreds of myths and from that he concluded that we as humans, as people make sense of the world, people and events by seeing and using binary opposites. Later he discovered that narratives are used based on binary opposites. Example of binary opposition: good vs evil weak vs strong fast vs slow man vs nature Binary opposition: the words ‘binary opposition’ simply symbolise actions for society’s ideas, in language and thought, two theoretical opposites are strictly defined and set off against each other.
  • 4. THEORY SUMMARY Levi Strauss’ theory is based is that the conflict in a narrative structure is based on around the binary opposites and that the binary oppositions are centre climax of the structure.