L'Oréal announced the acquisition of Aesop for $2.5 billion, aimed at enhancing its presence in the luxury beauty and fragrance sector. This merger is expected to provide synergies, capitalize on Aesop's growing e-commerce and retail sales, and leverage opportunities in the expanding Chinese fragrance market. Aesop's unique brand positioning as a sustainable luxury brand also aligns with L'Oréal's strategic growth goals.