聴nsan Kaynaklar脹 Y旦netimi - Eitim ve GelitirmeOsman Nar
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Eitim, ile ilgili yetkinliklerin 巽al脹anlar taraf脹ndan 旦renilmesini kolaylat脹rmada 旦rg端t taraf脹ndan planlanm脹 巽aba olarak tan脹mlanabilir. Bu yetkinlikler baar脹l脹 i performans脹 i巽in 巽旦z端msel olan bilgi, beceri ve davran脹lar脹 i巽ermektedir. Eitimin amac脹; eitim programlar脹n脹n temelindeki bilgi, beceri ve davran脹lara personelin sahip olmas脹n脹 ve onlar脹n g端nl端k faaliyetlerinde bunlara bavurmalar脹n脹 salamakt脹r.
聴nsan Kaynaklar脹 Y旦netimi - Eitim ve GelitirmeOsman Nar
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Eitim, ile ilgili yetkinliklerin 巽al脹anlar taraf脹ndan 旦renilmesini kolaylat脹rmada 旦rg端t taraf脹ndan planlanm脹 巽aba olarak tan脹mlanabilir. Bu yetkinlikler baar脹l脹 i performans脹 i巽in 巽旦z端msel olan bilgi, beceri ve davran脹lar脹 i巽ermektedir. Eitimin amac脹; eitim programlar脹n脹n temelindeki bilgi, beceri ve davran脹lara personelin sahip olmas脹n脹 ve onlar脹n g端nl端k faaliyetlerinde bunlara bavurmalar脹n脹 salamakt脹r.
duygu d端zenleme nedir?, duygular脹n geliimi, olumsuz duygular
bebeklerde duygular, ergenlik gibi buna benzer bir 巽ok merak edilen konu i巽eriimizde yer almaktad脹r.
Bbh london 25 mar - briefing to marketing leaders - enSebnem Ozdemir
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This document provides marketing leaders with guidance on how to protect their brands during the COVID-19 pandemic. It discusses where the situation currently stands globally, how marketing can help, immediate actions brands can take, and how to plan for resilience and recovery. The document also provides suggestions for how brands can produce marketing assets without live-action shoots, such as through animation, stock footage, and CGI. The overall message is that brands must adapt their marketing to address changing customer needs, listen to public sentiment, and consider how they can help rather than seem opportunistic during this crisis.
Foresight factory impact on consumer trends and key sectors -mar2020 - enSebnem Ozdemir
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The coronavirus outbreak is likely to energize trends around remote living, self-reliance, and flexibility. As millions self-isolate, demand will grow for remote work, education, healthcare, and entertainment. With states facing challenges, consumers will prioritize self-reliance and resilience. Brands can provide more flexible, commitment-lite options to address uncertainty. Key sectors should consider remote alternatives, emphasizing hygiene and flexibility to reassure consumers during this time.
This document outlines 3 tactics for improving employee collaboration and engagement while working remotely: weekly email updates penned by rotating employees, a centralized content calendar for sharing relevant work-related articles and information, and a gamification program to motivate employees through challenges and competitions. The tactics vary in effort required from quick weekly emails to a longer term gaming platform. The document provides details on what each tactic involves and includes, with the goal of supporting employee connection during a time of remote work.
The document discusses evolving promotional tactics for businesses beyond in-person events due to the current crisis. It outlines three marketing approaches: 1) Developing a clear content plan to position the business as reliable during uncertain times, 2) Shifting marketing dollars from events to digital media to reach audiences online, and 3) Creating an online engagement strategy to replace cancelled events and maintain frequent touchpoints. Gyro can help curate appropriate content, execute digital media plans, and develop alternative event strategies to continue building brand awareness and demand.
The document provides marketing tactics that a company called Gyro recommends companies deploy to engage with sales teams during a crisis. It outlines three tactics: 1) weekly commentary emails that provide industry news from the company's perspective, 2) a social selling kit to help remote sales staff connect via social media, and 3) an ABM kit to target key accounts through customized outreach. The goal is to fuel conversations, empower engagement through new channels, and improve account targeting while in-person interactions are difficult.
Ipsos 20 mar - corporate reputation and coronav - enSebnem Ozdemir
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This document summarizes Ipsos' perspective on how corporations should respond to the coronavirus pandemic to protect public health and their reputations. It finds that while the public does not hold businesses primarily responsible for combating the virus, they still expect them to take measures to prevent spread. Ipsos recommends that businesses combat misinformation, understand their risk profile, engage in open and consistent communication, and stay informed on changing public and employee expectations as the situation evolves. The document provides data on shifting public perceptions of industry responsibilities and actions businesses should and have taken in response to the pandemic.
Liveworld pharma social media recommendations covid19 - enSebnem Ozdemir
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The document provides guidance for pharmaceutical companies on managing their social media activities during the coronavirus crisis. It recommends that companies continue providing support to patient communities online but stop directly promoting products. It outlines specific types of content that should continue or stop for branded product pages, unbranded condition pages, and corporate pages. It also provides best practices for moderating discussions and responding to common questions from patients during this time.
Magna 20 mar - impacts on global advertising - enSebnem Ozdemir
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The COVID-19 pandemic will significantly impact the global advertising market in 2020. Most economists now expect a global recession in the first half of the year followed by a recovery. Key industries like travel, restaurants, and retail will see severe decreases in marketing spending due to slower sales and profits. Digital media formats will be impacted the least while linear TV and radio will see milder impacts. Overall, global digital advertising growth is expected to slow to single digits this year compared to 20% growth in recent years. The pandemic is driving changes in media consumption but supply of online impressions is increasing as more people stay home.
Ogilvy ceo 5 mar - communications in turbulent times - enSebnem Ozdemir
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The document provides guidance for communicators on how to effectively communicate during times of crisis like the COVID-19 pandemic. It recommends following a DRIVE framework that involves determining audiences, refining messaging based on facts, informing constituencies regularly, focusing on core values, and evaluating impact. Specific tips include ensuring accurate information from trusted sources, demonstrating care for employees, informing customers through technology, and using expertise to help society. The crisis may impact the global economy but also presents an opportunity for organizations to support communities and reform systems.
Ogilvy new york mar - social media pov - enSebnem Ozdemir
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The document discusses how brands should approach social media during the coronavirus pandemic. It recommends that brands listen first to understand consumer concerns, be sensitive in tone and messaging, and be transparent. Brands should adapt strategies based on changing behaviors and consider how to rise to the occasion by providing value or supporting relief efforts. Examples are given of brands that effectively pivoted their approaches in response to feedback.
Ogilvy social lab 18 mar - making communication choices covid19 - enSebnem Ozdemir
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The document provides recommendations for media strategy during the COVID-19 pandemic. It notes changing consumer behaviors like increased time spent online and streaming services as sports are cancelled. Examples of brands like KFC pulling ads that could now be seen as insensitive are given. The recommendations section suggests taking a flexible media planning approach across multiple countries and considering the impact on business performance, brand perception, and potential opportunities.
Sinclair revival strategies and recovery planning -16 mar - enSebnem Ozdemir
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This document provides a roadmap for brands to plan their recovery from the COVID-19 crisis in three phases: immediate response, pivot and adapt, and market revival. It outlines expected consumer sentiment and behaviors at each phase based on learnings from China. During the immediate response phase, brands should demonstrate social responsibility and support communities. In the pivot and adapt phase, brands adjusted business models to the homebound economy by adapting operations and content. The market revival phase involves planning campaigns to reengage consumers as markets recover. The roadmap advises brands to react quickly, adapt to changing realities, empower communities, and stay positive throughout the recovery process.
Nielsen 10 mar - key-consumer_behavior_thresholds_identified_as_the_coronav...Sebnem Ozdemir
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Nielsen identified 6 thresholds of consumer behavior related to concern about the coronavirus outbreak: 1) proactive health buying, 2) reactive health management, 3) pantry preparations, 4) quarantine preparations, 5) restricted living, and 6) return to normal. The article analyzes consumer spending patterns in various countries as they progressed through these thresholds, finding that major news events drive spikes in purchases of health products and shelf-stable foods. By studying these patterns, retailers can better prepare for changing demand as other regions and countries move through the thresholds.
G脹dalarda Taklit ve Tai_ ilbas.pdf Counterfeit and AdulterationA. 聴rfan 聴LBA
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T端rkiye'de g脹dalarda taklit ve tai ile m端cadele.
G脹da sahtecilii 旦rnekle ve 旦nlemler.
Denetim ve Kontrol
T端ketici haklar脹n脹 koruma
Haks脹z rekabeti 旦nleme
1. KLTR B聴LEENLER聴
Geert Hofstede (1928 - ..)
Dr. rt. . ebnem zdemir
Kaynak: Hofstede, Geert (2011), Dimensionalizing Cultures: The Hofstede Model in Context
2. 束Basit巽e s旦ylemek gerekirse, k端lt端r nas脹l yetitirildiinizdir.
Siz b端y端rken sizinle birlikte geliir. Bir bilgisayar gibi (metafor) k端lt端r
akl脹m脹z脹n yaz脹l脹m脹d脹r. 聴letiim kurmak i巽in bu yaz脹l脹ma ihtiyac脹m脹z vard脹r.
Yani k端lt端r, etraf脹m脹zdakilerle ne paylat脹脹m脹zla ilgilidir.損
Geert Hofstede
3. "K端lt端r, bir grubun 端yelerini dierlerinden ay脹ran, kolektif bir (bilgisayar)
program脹d脹r"
Geert Hofstede
8. G端巽 Mesafesi
G端巽 kullan脹m脹 merudur ve iyilik ve k旦t端l端k kriterlerine tabidir
G端巽 toplumun en temel ger巽eidir, iyilik ve k旦t端l端kten bile 旦nce gelir.
G端c端n meruiyeti 旦nemsizdir
Ebeveynler 巽ocuklara ya脹tm脹 gibi davran脹r Ebeveynler 巽ocuklara itaat etmeyi 旦retir
Yal脹 insanlar ne a脹r脹 sayg脹 g旦r端r, ne de onlardan korkulur Yal脹 insanlar hem sayg脹 duyulur hem de onlardan korkulur
renci merkezli eitim retmen merkezli eitim
Hiyerari, rol eitsizliklerinde kolayl脹k salamak i巽in kullan脹lan bir ara巽t脹r Hiyerari, varolusal eitsizlik demektir
Astlara dan脹脹labilir Astlar ne yapmalar脹 gerektiinin s旦ylenmesini bekler
ounluk oyuna dayanan ve bar脹巽脹l bir deiimle gelen 巽oulcu
h端k端metler
Zaman zaman devrimle deitirilebilen otokratik h端k端metler
聴birliine dayanan ve devrim taraf脹ndan deitirilen otokratik
h端k端metler vard脹r
Yolsuzluk nadirdir; skandallar siyasi kariyerine son verir
Yolsuzluk nadir g旦r端l端r. Skandallar politik kariyerleri sonland脹rabilir Yolsuzluk s脹kt脹r. Skandallar脹n 端st端 旦rt端l端r
Gelir da脹l脹m脹 daha eittir Gelir da脹l脹m脹 巽ok dengesizdir
Dinler, inan巽lar脹n eitliini vurgular Dinlerin hiyerarisi vard脹r
10. Belirsizlikten Ka巽脹nma
Yaamdaki doal belirsizlik kabul edilir
Yaamdaki doal belirsizlik, m端cadele edilmesi gereken s端rekli
bir tehdit olarak alg脹lan脹r
Kolayl脹k, d端端k stres, 旦z kontrol, d端端k kayg脹 Y端ksek stres, duygusall脹k, kayg脹, nevrotiklik
Kiisel sal脹k ve refah konusunda daha y端ksek puan Kiisel sal脹k ve refah konusunda d端端k puan
Farkl脹 kiilere kar脹 tolerans: farkl脹 olan merak edilir Farkl脹 kiilere kar脹 hog旦r端端szl端k: farkl脹 olan tehlikelidir
Belirsizlik ve kaostan rahats脹zl脹k duyulmaz Netlik ve d端zen ihtiyac脹 vard脹r
retmenler Bilmiyorum diyebilir. retmenlerin t端m cevaplar脹 verebilmesi gerekir.
聴 deiirmek sorun olmaz yap脹lan iten holan脹lmasa bile i deitirilmez
Yaz脹l脹 veya yaz脹l脹 olmayan kurallardan holan脹lmaz Uyulmasa bile - kurallara duygusal bir ihtiya巽 vard脹r
Siyasette vatandalar, yetkili makamlara kar脹 kendilerini yetkin
hisseder ve g旦r端rler
Siyasette vatandalar, kendilerini makamlara kar脹 zay脹f
hissederler
Din, felsefe ve bilimde g旦relilik ve ampirizm vard脹r Din, felsefe ve bilimde ksin ger巽eklere b端y端k teorilere inan脹l脹r
12. Bireycilik / Kolektivizm
Bireyci Kolektif
Herkesin kendisiyle ve yaln脹zca yak脹n ailesiyle ilgilenmesi gerekir
聴nsanlar sadakat kar脹l脹脹nda onlar脹 koruyan geni ailelerde veya
klanlarda doarlar ve bu aile / klanlara sad脹kt脹rlar
Ben - Bilinci "Biz" - Bilinci
Mahremiyet Hakk脹 Ait Olma
Akl脹ndan ge巽eni s旦ylemek kabul edilirdir Her zaman uyum salanmal脹d脹r
"Dierleri" birey olarak g旦r端l端r "Dierleri" "bizden" ya da "bizden deil" olarak s脹n脹flan脹r
Kiisel fikir beklenir: Bir kii, bir oy demektir Fikirler ve oylar, grup i巽erisinde 旦nceden belirlenir
Normlar脹n 巽inenmesi su巽luluk duygusuna yol a巽ar Normlar脹n 巽inenmesi utan巽 duygusuna yol a巽ar
"Ben" kelimesinin ka巽脹n脹lmaz olduu bir dil kullan脹l脹r "Ben" kelimesinden 旦zellikle ka巽脹n脹l脹r
Eitimin amac脹 nas脹l 旦renileceini 旦renmektir Eitimin amac脹 nas脹l yap脹ld脹脹n脹 旦renmektir
G旦rev iliki 端zerine hakimdir 聴liki g旦rev 端zerine hakimdir
14. Mask端lenlik / Feminenlik
Feminenlik Mask端lenlik
Cinsiyetler aras脹nda minimum duygusal ve sosyal rol farkl脹lamas脹
Cinsiyetler aras脹nda maksimum duygusal ve sosyal rol
farkl脹lamas脹
Erkekler ve kad脹nlar 脹l脹ml脹 ve efkatli olmal脹d脹r Erkekler (ve kad脹nlar) bask脹n ve h脹rsl脹 olmal脹
Aile ve i hayat脹 aras脹nda denge vard脹r 聴 hayat脹 aile hayat脹ndan 旦nemlidir
"Zay脹f"a kar脹 sempati vard脹r "G端巽l端"ye hayranl脹k vard脹r
Hem anne hem de babalar ger巽ekler ve duygular ile ilgilenirler Babalar ger巽eklerle, anneler duygularla ilgilenirler
Hem k脹zlar hem de erkekler alayabilir ama kavga etmemelidir K脹zlar alar, erkekler alamaz. Erkekler kavga eder, k脹zlar etmez
ocuk say脹s脹na anne karar verir Ailenin b端y端kl端端n baba karar verir
Kad脹nlar politikaya girebilir ok az say脹da kad脹n politikaya at脹labilir
Din, insana odakl脹d脹r Din, tanr脹ya odakl脹d脹r
Cinsellie kar脹 olgusal bir tutum vard脹r. Cinsellik iliki kurman脹n
bir yoludur
Cinsellik ahlaki bir tutum balam脹nda alg脹lan脹r; seks yapmak bir
performanst脹r
16. Uzun D旦nem / K脹sa D旦nem Odakl脹l脹k
K脹sa Vadeli Odak Uzun Vadeli Odak
Hayattaki en 旦nemli olaylar ge巽mite meydana gelmi veya imdi
gelmektedir
Hayattaki en 旦nemli olaylar gelecekte meydana gelecek
Kiisel istikrar ve devaml脹l脹k: iyi bir insan her zaman ayn脹d脹r 聴yi bir insan artlara uyum salar
Neyin iyi ve neyin k旦t端 olduuna dair evrensel kurallar vard脹r Neyin iyi ve neyin k旦t端 olduu artlara bal脹d脹r
Gelenekler 巽ok kutsald脹r Gelenekler koullara uyarlanabilir
Aile hayat脹 zorunluluklar ile y旦nlendirilir Aile hayat脹 payla脹lan g旦revler ile y旦nlendirilir
Kiinin 端lkesi ile gurur duymas脹 gerekir Baka 端lkelerden de 旦renilir
Bakalar脹na hizmet etmek 旦nemli bir hedeftir. Tasarruf ve sebat 旦nemli hedeflerdir.
Sosyal harcama ve t端ketim vard脹r Yat脹r脹m i巽in tasaruuf edilir
renciler baar脹 ve baar脹s脹zl脹脹 "ans" fakt旦r端ne y端kler renciler baar脹 ve baar脹s脹zl脹脹 "tembellik" fakt旦r端ne y端kler
Yoksul 端lkelerde yava b端y端me ya da hi巽 b端y端meme durumu
vard脹r
lkeler belli bir refah seviyesine kadar h脹zl脹 bir ekilde b端y端ler
18. Hog旦r端 / Cezaland脹rma
Hog旦r端l端 Cezaland脹r脹c脹
Kendini mutlu hisseden insanlar脹n y端zdesi y端ksektir Daha az say脹da mutlu insan vard脹r
Kiisel yaam kontrol端 alg脹s脹 bask脹nd脹r aresizlik alg脹s脹 bask脹nda: "ba脹ma gelenler benim su巽um deil"
Konuma 旦zg端rl端端 旦nemlidir Konuma 旦zg端rl端端 旦ncelikli bir mesele deildir
Bo zaman脹n 旦nemi y端ksektir Bo zaman脹n 旦nemi d端端kt端r
Olumlu duygular脹 hat脹rlama olas脹l脹脹 y端ksektir Olumlu duygular脹 hat脹rlama olas脹l脹脹 d端端kt端r
Eitim seviyesi y端ksek 端lkelerde y端ksek doum oranlar脹 vard脹r Eitim seviyesi y端ksek 端lkelerde d端端k doum oranlar脹 vard脹r
Spora aktif olarak kat脹lan insan say脹s脹 fazlad脹r Spora aktif olarak kat脹lan insan say脹s脹 d端端kt端r
Yeterince g脹da sahibi olan 端lkelerde, obez insanlar脹n y端zdesi daha
y端ksektir
Yeterince g脹da sahibi olan 端lkelerde, obez insanlar脹n y端zdesi daha
d端端kt端r
Zengin 端lkelerde, zay脹f cinsel normlar vard脹r Zengin 端lkelerde, daha kat脹 cinsel normlar
lkedeki d端zeni korumak y端ksek 旦ncelikli bir ey deildir Fazla say脹da polis memuru vard脹r