狠狠撸

1. ????? ?? ? ?? ?? ??? ?? ??? ??? ??

2. ? ? ? Influsion Inc. Producer Founder & CEO ???? – S4?? ?????? ????? – KUF2 ?????? ????? – ????? ???? & CEO ???? – ??? ???? & CEO About Me

3. ????? ????? 2016/03 2016/11 2017/05 2018/03 ???? ??? : ???? ??? ???? ???2 ???? ???3 ? ???? ???? ? 2016? 7? ?? ? 3? ?? ??? ? ??? - ??? ??? Influsion

4. Introduction

5. Introduction

6. Introduction

7. Introduction

8. ?? VS ?? Introduction

9. Subject

10. Subject 1 ????? ????? 2016/03

12. Subject 1

13. ??? ??? ??? ? ?? ?? ?? ??? 3D ??? ?? ?? ?? ?? ?? ??? ?? Subject 1

14. ? 2016? 11? 4? ??? ?? ? ?? : 81MB (????????) ? ?? : ??? ?? ?? Subject 1

16. ??? ? Store Listing Visitors ??? ???? ??? ? Conversion rate ??? ??? ? ???? ?? New User ?? ?? ???? Retention D-1 ??? D-1 (%) Retention D-2 ??? D-2 (%) Retention D-3 ??? D-3 (%) Retention D-4 ??? D-4 (%) Retention D-5 ??? D-5 (%) Retention D-6 ??? D-6 (%) Retention D-7 ??? D-7 (%) DAU ?? ??? ? ?? ?? Impressions ?? ?? ? Impressions / DAU ??? ? ? ?? ?? ? eCPM 1000 ?? ? ? ?? ?? ??? AD revenue / DAU ??? ? ? ?? ?? ?? AD revenue ?? ?? ?? ?? ARPDAU ??? ? ? ?? ?? ?? ?? in-app purchase Revenue ???? ?? ?? ?? ?? ?? Revenue ? ?? Monthly Revenue ? ?? Subject 1

17. ??? ? Store Listing Visitors 88524 Conversion rate 12% New User 10797 Retention D-1 1916 17.75% Retention D-2 695 6.44% Retention D-3 421 3.90% Retention D-4 412 3.82% Retention D-5 221 2.05% Retention D-6 175 1.62% Retention D-7 151 1.40% DAU 14790 ?? ?? Impressions 25800 Impressions / DAU 1.7 eCPM $5.50 AD revenue / DAU $0.006 AD revenue $93.5 ?? ?? ARPDAU $0.002 in-app purchase Revenue $31 ???: ???? ??? ?? Revenue $125 Monthly Revenue $3735 2016.11.01 ~ 2017.02.01 ?? ? 3??? ???? ?? Subject 1

21. Subject 1 2016/11 ???? ??? : ???? ???

22. Subject 1 2016/11 ???? ??? : ???? ???

23. Subject 2

24. ???? ??? ???? ??? ?? ?? ???, ??, ??? ?? ? ? ??? ?? ?? 3?? ??? ?? PUR ?? ??? ??? ?? ?? ???1?? ??? ??? ?? ?????? ?? ? ??DB?? ? ?? ??? ?? Subject 2

26. ? ??? ??? ? ?? ??? ? ??? ?? ? ??? ?? ? ?? ?? ?? ? 2017? 2? 7? ??? ?? ? ?? : 90MB (?????? ??) ? ?? : 7? ?? ?? ? ??? ?? Subject 2

27. ??? ? Store Listing Visitors 31928 Conversion rate 14% New User 4426 Retention D-1 1078 24.36% Retention D-2 436 9.84% Retention D-3 263 5.95% Retention D-4 185 4.19% Retention D-5 143 3.24% Retention D-6 116 2.63% Retention D-7 92 2.08% DAU 6740 ?? ?? Impressions 15520 Impressions / DAU 2.3 eCPM $6.83 AD revenue / DAU $0.016 AD revenue $106 ?? ?? ARPDAU $0.008 in-app purchase Revenue $56.1 ???2 ?? Revenue $162 Monthly Revenue $4863 2017.02.05 ~ 2017.06.05 ?? ? 3??? ???? ?? ??? ? Store Listing Visitors 88524 Conversion rate 12% New User 10797 Retention D-1 1916 17.75% Retention D-2 695 6.44% Retention D-3 421 3.90% Retention D-4 412 3.82% Retention D-5 221 2.05% Retention D-6 175 1.62% Retention D-7 151 1.40% DAU 14790 ?? ?? Impressions 25800 Impressions / DAU 1.7 eCPM $5.50 AD revenue / DAU $0.006 AD revenue $93.5 ?? ?? ARPDAU $0.002 in-app purchase Revenue $31 ???: ???? ??? ?? Revenue $125 Monthly Revenue $3735 2016.11.01 ~ 2017.02.01 ?? ? 3??? ???? ??

28. ??? ? Store Listing Visitors 31928 Conversion rate 14% New User 4426 Retention D-1 1078 24.36% Retention D-2 436 9.84% Retention D-3 263 5.95% Retention D-4 185 4.19% Retention D-5 143 3.24% Retention D-6 116 2.63% Retention D-7 92 2.08% DAU 6740 ?? ?? Impressions 15520 Impressions / DAU 2.3 eCPM $6.83 AD revenue / DAU $0.016 AD revenue $106 ?? ?? ARPDAU $0.008 in-app purchase Revenue $56.1 ???2 ?? Revenue $162 Monthly Revenue $4863 2017.02.05 ~ 2017.06.05 ?? ? 3??? ???? ?? Subject 2

31. Subject 2 2017/05 ???? ???2

32. Subject 3

33. ?? ??? BM??? ?? ??? ? BM? ?? ???? ??? ?? ???? ? ? ? ?? ??? ??? ?? ??? ??? ??? ?? ??? ???? ??? ?? ?? Subject 3

35. ? ???? ???? ??? ? ??? ??? ? ???RPG? ?? ? BM ?? ? ??? ????? ? 2017? 2? 5? ?? ?? ? 2017? 2? 23? ??? ?? ? ?? : 123MB (????????) ? ?? : 7? ?? ?? ? ??? ?? Subject 3

36. ??? ? Store Listing Visitors 8689 Conversion rate 10% New User 844 Retention D-1 119 14.09% Retention D-2 54 8.60% Retention D-3 35 5.60% Retention D-4 26 4.10% Retention D-5 21 4.00% Retention D-6 17 3.00% Retention D-7 15 2.80% DAU 1132 ?? ?? Impressions 2925 Impressions / DAU 2.6 eCPM $7.52 AD revenue / DAU $0.019 AD revenue $22 ?? ?? ARPDAU $0.071 in-app purchase Revenue $80 ???3 : ???? ? ?? Revenue $102 Monthly Revenue $3060 2018.03.01 ~ 2018.06.01 ??? ?? ? 3??? ???? ?? ??? ? Store Listing Visitors 1203 Conversion rate 14% New User 165 Retention D-1 30 18.00% Retention D-2 14 8.60% Retention D-3 9 5.60% Retention D-4 7 4.10% Retention D-5 7 4.00% Retention D-6 5 3.00% Retention D-7 5 2.80% DAU 241 ?? ?? Impressions 1295 Impressions / DAU 5.4 eCPM $6.95 AD revenue / DAU $0.037 AD revenue $9 ?? ?? ARPDAU $0.402 in-app purchase Revenue $97.1 ?? Revenue $106 Monthly Revenue $3180 2018.02.05 ~ 2018.03.05 ?? ?? ? 1??? ???? ??

37. ??? ? Store Listing Visitors 88524 Conversion rate 12% New User 10797 Retention D-1 1916 17.75% Retention D-2 695 6.44% Retention D-3 421 3.90% Retention D-4 412 3.82% Retention D-5 221 2.05% Retention D-6 175 1.62% Retention D-7 151 1.40% DAU 14790 ?? ?? Impressions 25800 Impressions / DAU 1.7 eCPM $5.50 AD revenue / DAU $0.006 AD revenue $93.5 ?? ?? ARPDAU $0.002 in-app purchase Revenue $31 ???: ???? ??? ?? Revenue $125 Monthly Revenue $3735 2016.11.01 ~ 2017.02.01 ?? ? 3??? ??? ? Store Listing Visitors 31928 Conversion rate 14% New User 4426 Retention D-1 1078 24.36% Retention D-2 436 9.84% Retention D-3 263 5.95% Retention D-4 185 4.19% Retention D-5 143 3.24% Retention D-6 116 2.63% Retention D-7 92 2.08% DAU 6740 ?? ?? Impressions 15520 Impressions / DAU 2.3 eCPM $6.83 AD revenue / DAU $0.016 AD revenue $106 ?? ?? ARPDAU $0.008 in-app purchase Revenue $56.1 ???2 ?? Revenue $162 Monthly Revenue $4863 2017.02.05 ~ 2017.06.05 ?? ? 3??? ???3 : ???? ? 2018.03.01 ~ 2018.06.01 ??? ?? ? 3??? ??? ? Store Listing Visitors 8689 Conversion rate 10% New User 844 Retention D-1 119 14.09% Retention D-2 54 8.60% Retention D-3 35 5.60% Retention D-4 26 4.10% Retention D-5 21 4.00% Retention D-6 17 3.00% Retention D-7 15 2.80% DAU 1132 ?? ?? Impressions 2925 Impressions / DAU 2.6 eCPM $7.52 AD revenue / DAU $0.019 AD revenue $22 ?? ?? ARPDAU $0.071 in-app purchase Revenue $80 ?? Revenue $102 Monthly Revenue $3060

38. ??? ? Store Listing Visitors 8689 Conversion rate 10% New User 844 Retention D-1 119 14.09% Retention D-2 54 8.60% Retention D-3 35 5.60% Retention D-4 26 4.10% Retention D-5 21 4.00% Retention D-6 17 3.00% Retention D-7 15 2.80% DAU 1132 ?? ?? Impressions 2925 Impressions / DAU 2.6 eCPM $7.52 AD revenue / DAU $0.019 AD revenue $22 ?? ?? ARPDAU $0.071 in-app purchase Revenue $80 ???3 : ???? ? ?? Revenue $102 Monthly Revenue $3060 2018.03.01 ~ 2018.06.01 ??? ?? ? 3??? ???? ?? Subject 3

41. Subject 3 2018/03 ???? ???3

42. Conclusion

43. Conclusion

44. UA ???? ?? ?? ?? ? CPI???? ?? ???? ?? DAU? ?? ?? ? ?? ???? ?? ??? ? ? ?? ??? ?? ? ?? DAU? ????? ?????? ?? ? ????? ???? ???? ????? ???? ? ?? ??? ??. ? ??? ?? ????? ???? ???? ?? ?? ? ?? ????? ????. ? ?? ?? ??? ??? ARPPU? ???. ? ???? ???? ???? ???? ?? ??? ? ? ??? ???. ? ?????? ???? ??? ?? ????? ?? ??. Conclusion 3

45. Conclusion 3 ??? ??? ?? ??? ??? ??? ???? ??? ??UAC ??? ???? UA

46. ???? ??? ??? ?????? ??? ? ? ??? ??? ? ????? ?????? ??? ? ???? ??? ?? ???? ? ?? ?? ?? ? ????? ??? ?? ?? ?? ? ????? ??? ?? ?? ? ???? ?? ??? ??? ?? ?? ?? ? ???? BM ?? ? ??? ?? ???? Conclusion 3

47. Conclusion 3

48. Conclusion 3 ?????????? ?? ?????????

49. Conclusion 3 ? ???? ??? ?? ?? ???? ??? ?? ?? ?? ???? ?????? ????? ?? ? ???? ??? ?? ?? ??? – ?? ??? ?? ? ?? ?? ??? ?? - ??? ??? ??? ?? ? ?? UA??? ?? ??? ?? ?? ? ?? UA??? ??? ??? ?? ??? ?? ? ?? ???? ??? ? ? ??? ???? ??? ?? ??????

50. ?????? Conclusion 3 ? ??? ??? ?? ?.. ? ?? ????? ?.. ? B? ?? ? ?? (??? ??)

51. ????/????? Conclusion 3 ? ???? ? ? ?? ??? ?? ? ???, ??, ?????, ??? ? ? ???? ??? ??? ???? ??? ?? ? ??? ????? ? ?? ??? ? PC, ?? ? ?? ??? ??? ??

52. Conclusion 3 ?????????? ?? ?????????

53. Conclusion 3

54. Conclusion 3

55. Conclusion 3

56. E-Mail, xzinn@influsion.net facebook, https://www.facebook.com/xzinnn

狠狠撸

[IGC2018] ???? ??? - ????? ?? ? ?? ?? ??? ??

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